 What's the significance of the name and how you settled on that? First of all I love it. The logo is amazing. I always judge brands logos. Thank you. And Nick would tell you if he hated it too. Oh my gosh. Well let me tell you about it. Maybe we should. No, no, no. It's not a bad story. I think it's a nice thing to demystify starring a company maybe. I in general have trouble naming things. It's like one of the things that I think I've never gotten better at after starting the company. But I knew exactly how I wanted the company to look and feel. And I knew that we, one of the big differentiators is that we be selling creamer with our coffee and like no other specialty coffee company does that. And so I was like, you know, and I actually always had like this really big inspiration from cowgirl creameries. Like they had this, the silhouette of a cow that was like really elegant. And I'm like, we should have this really modern cow that's made in the company will have like lots of geometric shapes. It'll feel really modern and clean. And the cow will be made out of geometric shapes. So I hired a Craigslist designer for $300 to make this logo that you see here today. That's amazing. You won the Craigslist logo. I mean, like I had to sift through a lot of portfolios to find her. She's incredible. And then I was like, and I knew that I wanted it to really stand out on a shelf. Cause at the time I'm still thinking like, yes, we're going to do Econ, but like how do I make it so that someone will walk by and pick it up. And I was like, I want there to be copper foil on the box and copper will be like the main cut, like this is going to be this copper cow. That's just going to like kind of blindside you on the, on the shelf. And so I described this to her and she came up with these concepts. And just as a placeholder, she put copper cow coffee cause I was like, that was the only like real limitations. I was like, it's going to be this copper cow logo. Perfect. And then that's a great story. Accidental alliteration is phenomenal. Yeah, exactly. Then I was like, I don't know what's like symmetrical. Yeah. It's like, yeah. And so it's a, the hard K sound is always good. Lucked out, lucked out and haven't had to redo it.