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Aerial Dynamics - Jason Bruges Studio

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Published on Oct 25, 2012

The Aerial Dynamics installation commissioned by Coca-Cola, is a living, breathing light show that has been designed to emulate the effervescent energy released when a bottle of Coca-Cola is served and shared.

180 bespoke mechatronic 'bubbles' glow rhythmically in time with Mark Ronson's track. Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. Special sensors embedded in the three 'cheers in celebration' kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting. These light patterns become increasingly intricate as the number of participants grow.

Coca-Cola unveiled the Coca-Cola Beatbox, its iconic pavilion for the Olympic Park, ahead of the official opening of the London 2012 Olympic and Paralympic Games. Designed by Asif Khan and Pernilla Ohrstedt, it is an experimental fusion of architecture, sport, music and technology that creates an arresting sensory experience. Visitors will enjoy spectacular views of the Olympic Park from the top of the Coca-Cola Beatbox. The ramp then plunges down into the heart of the pavilion which features the interactive light installation created by Jason Bruges Studio.

The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which recognises and rewards the best of the nation's youth and shines a spotlight on emerging talent to inspire other young people to pursue their passions.

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