 So, how do you communicate a price increase to a customer, a client, a parent? How would you approach it? Yeah, I think it's good to know what not to do first because everybody, honestly, everybody does it this way. They'll go on Google Docs and they'll draft up this email and it will, the email will look good. It will have the information and then they'll just send it to everyone. And the problem with that is like, the average person right now can't focus on anything for more than five seconds. So, if you send this long email, even if it's perfect, if you send it to 100 people, I would probably expect 20 to 30 people to actually open the email. Out of that, maybe five people read the whole thing. So, the challenging part of that is if you just email everyone, not everyone's going to see it. Most people won't even read it. And now you have a lot of explaining to do to people that open it, that have questions. And then how are you going to get someone to pay you more money if they don't even know about the update in the first place? So, most people just do it that way or they go to Instagram and they put this like, hey, we're raising our prices. I have seen coaches do that. I mean, I think that's insane to do it that way. Imagine if you're my customer and I'm like, hey, tomorrow we're raising our price from $150 per month to $200 per month. And then on the next story, you see Beyonce. It's like, how is that getting your attention? And you don't know why we're raising the price. So, it's like, what the heck is this? Why am I now paying more? So, you would have questions about it. So, the way people do it is very off. In my opinion, it's a relationship business. It's like, you have to be able to actually take care of your customers and talk to them and tell them what's going on and lead them. Don't ask them if they want to do it. Tell them why this is happening and tell them a certain date this upgrade is happening. And I mean, we have a whole script on that in the accelerator program. But it has to be delivered either one-on-one in person or over a Zoom call or a phone call. And I have seen some people literally do that with over 200 people in one week. So, if you're watching this thinking, oh, I have 20 people to talk to, good. You have 20 people that are paying you right now. Take care of your customers and actually talk to them. So, it's like, can't avoid that. It's got to talk to people. If you send an email or you do the Instagram thing, expect it to not work. Because I have yet to see anyone who tries to make that transition doing it that way where it's like they've converted all of their clients over the new price. It's not going to work that way.