 We need to be burning the competition's eyes out with our winning. Are we winning? Are our customers gonna take care of them service? Yeah? In parts? Yeah? Well, who knows? Can I ask you a question? The money we made last year, did every manager in here have their salespeople all day long? If they weren't with the customer, they were making calls all day long or they were training to get better? Didn't we have downtime? Yeah, okay, there's our money. What are we gonna do this year? We gotta repeat it? Are we gonna learn? You don't have to learn. You get there. He's trusted every single one of you with his companies. If you're a salesperson and you're in this room, you're lucky. You're blessed. You're the best company in the history of time. It's time to go to war. Some of you guys are counting on this market. That's the worst mistake. You need to forget that this market's here. You need to forget that cars are worth 10 grand border than they were supposed to be worth. You need to forget that customers can't get a better deal across the street. And we need to start selling like our life depends on it because it does. Jeff Jackson, your house, it should be paid off in cash. Why? Because it could be, but you've got to lead your team to victory. Right now's the time to be a leader like never before. Right now's the time to get on the front line. And every one of you from parts to service to sales. We need to be burning the competition's eyes out with our winning. Are we winning? Are our customers going to take care of the service? Yeah? In parts? Yeah? Well, who knows? Nobody knows unless we get on social media. So let me ask you a question. Are we going to win by playing it safe and laying under the radar? Are we going to expose our greatness and get it out there for the whole world to see? So we can show people who we are. What are you scared? You're scared of a camera. You know what I'm scared of? I'm scared that someone else is going to get what I'm telling you about in this room right now. And they're going to come kick all your asses. That's what I'm scared of. You think it's guaranteed that you get to keep this? Can I ask you a question? What if another dealership was bought out around you and there were some crazy ass general managers that came in that wanted to build a team of lions and their goal was to take you out? Do you think your teams battle tested ready? They would make our lives miserable. Let's tell the truth. Now who in here is getting a little bit pissed off? Listen, you better be because if you don't care, get out of here, man. I know people right now that are looking for opportunities right now to go lead a team. They're looking for opportunities to go work for this guy and give him everything they got. And for those of you in this room that this is you I'm talking about, change. And for those of you that you're like, you know what? I've been doing this. The rest of you join those because we need a unified front team of leaders. You can't go and run your store without every one of your managers being on board with you. You know what I would rather have? Honesty. You know what? I would rather if he's a general manager in his store and you're a manager for him and you're not going to give it all and you're not going to change and you're not going to get on social media and you're not going to go hard and you're not going to invest in your people and you're not going to give it 10 times more because the market's here. Now's the time to give it. Look, we paid the price when the market wasn't good. How many years did we grind it out just to try to break even or make 100 grand? And now the market's here. It's freaking easier than ever. And we're not even working. We're literally sitting down, penciling deals and laughing saying if they don't buy it, we'll have someone else here. You guys should be trying right now to figure out how to acquire every car in the United States. Every car. When I see empty lots, why? Everybody in the world wants all the cars. So why are lots full? Excuses. That's what I'm going to get. They're hard to get. Dude, do what's hard and your life will be easy. Do what's easy and your life will be hard. Everybody in the world right now is looking for cars. Why don't we have more of them? We've got the money. We're just not doing the work. I'm telling you right now, these next two years are our time to get ahead. Okay. College kids funds. Okay. The things that we're not thinking about in this room, some of you haven't thought of. College kids funds. For Christ's sake, for some reason, if somebody died in a car accident, your family's taken care of because you were prepared. You fought ahead. Okay. If you're, if you got in a wreck today, is your wife and kids everybody taken care of? Look, man, these next two years, you can ensure that. Okay. Team. Team is what it's all about. A team cannot be beat.