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Published on Oct 28, 2014
This talk was given at a local TEDx event, produced independently of the TED Conferences. Although they identify themselves as “accidental entrepreneurs,” Linda Thorne and Lanny Tonning have stumbled upon an excellent idea: specific zoning for businesses that wish to cater primarily to cyclists, especially along existing multi-use trails. They have found that the bike-in customers to their produce farm and farm-to-table coffee shop are loyal customers who pay more per visit than their driving counterparts. The possibilities for bike-in businesses are endless—flower shops, grocery stores, yoga studios, sculpture gardens—and are accompanied with the potential for significant economic development.
Lanny Tonning and Linda Thorne are co-owners of Old Town Farm in Albuquerque, NM. Originally founded in 1977 as a horse facility, Old Town Farm has grown to include honey bees, a thriving produce farm, and Bike In Coffee.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)