 Today, I'm happy to be interviewing Linda and I'll let her say her last name. She is a marketing star in Belgium She works in Dutch mostly although she can help English-speaking folks as well And I'm excited for her to share her marketing framework with you all. I think you might find it helpful, too So let me share Linda's bio with you and then I'll bring her on the call here So Linda is a marketing strategist and coach who lives and works in Belgium Although she does have clients in other countries. She works mostly in Dutch in a former life She was a psychotherapist and life coach with a full practice But after going through some some difficult transitions She has changed course and is now on a mission to help heart-centered entrepreneurs Find their authentic marketing voice Linda. Great to have you here Hi George. Yeah, and my name is Linda nuts It's spelled n u y t s. Yes, and it's very difficult in English to Say that it's not it's not just the English nuts. It's not bad. It's say that one more time nuts, okay So now that it's on up some recording we can all practice it So great to have you here I should mention you're a member of my master hard group coaching program and it's always wonderful to have your presence there You help so many clients in your in your work. They love working with you You not only have the business and marketing insights and skills, but you also do of course You've been a psychotherapist life coach So you have the inner game that you bring to to the table. You also do EFT. Is that right? You do some EFT? Yes, that's one of the tools I use when people get stuck. Yes Something whatever it is. Yeah. Yeah, very good. And you have a new framework. I'm looking at my notes here Called bliss BLI with three S's at the end and You know, I will let you share Share however you want to share about the framework or how would you like to start? well, I Would like to talk first about the difficult transition. I've had yes. Yes in my bio because that's What? Helps me explain what I do. Mmm. So I used to be a coach and a psychotherapist and I had a full practice and I loved it. It was great. But I went through some Traumatic divorce actually and I had some Troubled helping others. I was always in pain in and so it was difficult. So I quit I stopped my practice. I thought I'll stop it for a year and I went salsa dancing and that was very therapeutic. That was great and I met new people and so I had this Change but then I went back to being a therapist and It didn't feel right anymore So that's when I thought Okay, what else can I do? What else do I have? What skills do I have? How can I help people and I just listed all my skills and those were in the online marketing area like making WordPress websites Making Newsletters so all the technical and very practical stuff. So I listed that all up and I put it on Upwork like a freelancer site and I just got calls from People in America and English-speaking people and those were all coaches because they recognized my story and They thought oh, I want her to help me And so that's how I changed my Work and I started helping Those heart centered entrepreneurs with very practical things That was my first First work and then I thought what I do in for English Talking people I can do for the people here in Belgium and the Netherlands So I reached out I went to a network meeting here. I started blogging here and I had my first clients within two weeks after my decision and But then I always grow and change and I started noticing that when people come to me with practical issues like a website And I ask okay, but what's your strategy behind? Your website they go. I don't know. I want a website. So then I started developing some workshop around Creating your marketing strategy, but strategy that feels good to you that feels authentic and Then I Realized that many people then have the technical side the plan and then they get stuck because of the mindset and So I thought okay, we're back to the to the beginning. Let's do coaching and and Have the the energetic Have yeah, I don't support. Yes. Yeah, the energetic supports. Sometimes something just happens. You can see that There is some an issue There is maybe some sadness some fear and then energetically Resolved resolve that and then we can move on. So that's my story Thank you for sharing. I think it is wonderful that you have both the technical skills as well as the inner Skills of unblocking helping people to get unstuck. So thank you. Thank you for doing your work So I would love to for you to share your the five aspects of building I'm just looking in the notes your five aspects of building and aligned business Or for hodge for heart center entrepreneurs So this is a little it's a bit new for me to put it in this framework, but I Love putting everything together. I it's hard for me to to only focus on one aspect of something I think it's more than I get oh and it's are also hard to put things in one two three four five steps It doesn't work. So it's aspects and they all blend together More like in a spiral and then we are in this than we are there than you are there So that's why I call it aspects and steps and the first one is all about alignment and I Love helping people there this heart centered entrepreneurs because I love how they have These beautiful visions and missions and they want to help the word world to spread the word and and so they are very passionate about what they do and a client called me her Dreamcatcher and I love that. I love that. That's Actually what I do they come to me with a dream and I catch it and we work on it and we manifest it So that's that's was a really beautiful metaphor so the alignment is important for me and It's like The metaphor of the lighthouse now, that's not my metaphor. I read it in a book So the lighthouse was standing there and just shining his light to guide the boats and some boats will follow the light and other boats have their own Guidance and go another route and the lighthouse will not go into the water after the boats or go up and down the shore to Get all freaky about hey, why are you not watching me? So Be the lighthouse. So that's important and Making the light strong and clearing the glasses before the light So Yeah, that's I thought that was a great metaphor for that first work of being Power in your power and shining your lights and attracting people through your light I love that metaphor. That is what it's great. So what do you mean by polishing the lens You know say more about that. How does that? How do we apply that? There can be like fear or Not believing in yourself and in your light and in your power and that will diminish your light. It will Make the glass Not yes foggy or dirty. Yes. Yeah. So then your light isn't going to reach the people you want to reach Yeah, that's where the EFT or other clearing techniques come in to make sure The light is bright Wonderful So but then the metaphor of the of the lighthouse it might Give the impression that it's not important to take action. So So And it is and I sometimes you have people who say oh, but then can we see it all day and visualize and Send out the light and just have everything come to me. And then I think yeah, maybe but what's the fun in that? There's no fun in sitting in your couch And attracting everything because I think we are creative beings and you want to be part of the part of the action like with the hands in the clay and and Creating things so yeah, you could attract it from the couch, but I don't think that's much Much fun in that So taking action from alignment is I think something that's really fun to do and so I start Working with people around the money side of things Often I work together with a business coach on this or I send them out to a business coach Um, I can do it myself if they really want to but it's often Together with somebody else So where we go to really take a look at what is it? What is it you? um, you need What amount of money you need for your expenses? for your lifestyle for your business growth and Dream a little bit now not like the big dreams and I hate it But just okay. What is it you want? What's your next goal? What do you want to go from here and do you need more money for that and then Make a real real the numbers real um Your money goes real like not Uh Well 10 000 euros would be great. No, it's Something realistic. So that's that's apart And I and I should say, you know the money goals can grow and change Over time. But yes, I think where you are now to the next stage You know, you're not making any money right now. Oh from now to 10 000 euros in the next six months is not Is someone can sell you that dream? But as business people as experienced business people, we know that that's not probable I mean, yes, anything can happen. But but a reasonable goal will create more stability and create Yeah, more reality and less stress right and just going very fantasy But eventually maybe you will make 10 000 or 100 000 euros a month. Who knows? But, you know, yeah, so I appreciate that you you give that kind of Real stages. Yeah, yeah and um One thing I noticed Where I think I have um Some extra value for people is I can easily detect where they go Stop themselves when they go from the vision and the dream to the money goals they go And they freak out And then we can do all the energetic worlds to work to release the money blocks and But it's very connected to something practical. So we we work through the Money goals and we work on the money blocks at the same time. So not like let's work on money blocks Because we all have them know very Concrete what's happening now. So I think that's that's important for me That's a wonderful. Yes. That's a combination. Yeah, yeah And then the third aspect is the business model and um, it's the same thing here always Taking a look at what are my values? What's my lifestyle and how can I align My business model with those things with my light with who I am So that's another important aspect and I I love that part because it's very creative. I think business models you can just Do whatever you want You don't have to follow one business model. Just take a look at different ones and mix it up and create something So I love that process and it's the same thing here. They will go people will go into Beliefs and All those things around Not only people need to I have this too When I stretch myself to go to another I have another goal then I will encounter all these beliefs myself as well So that's the Third aspect and then the fourth I had five I thought one two Oh, yes, okay. The fourth is the marketing strategy, right? Yeah, the marketing strategy That's where I started. Yes. The fourth is an aligned marketing strategy. That's where um The it can be so overwhelming all this information and advice on Marketing strategy and what we should do or what we should not do and I have this tank on my website and It says You you don't have to do anything So in and in Dutch it it sounds better But it's like Stop it. You don't have to do anything. Just Look at what you want to do What feels good? what fits Your soul and do that So and that's where we go Look at what is what is it that makes you happy? like is it One on one. Is it writing? Is it videos? Is it It can be anything, but does it make you happy? So that's where we go into the marketing strategy and Align that with the personality as well Okay, and many many of my people are in the content and relationships It's it's I think that's Yeah, I can see that's happening We could do other things you can do anything, but when it comes to Marketing your your passion then Content and building relationships is very important. I noticed that so I helped her with that and then we create a plan an action plan and um That's very very concrete. So we we take 90 days And we really map out what you want to do every month every week every day and they go down home with a plan and then They start and it's possible they get stuck again then and then we can do some coaching around that So that's what The framework that sounds great. It's very reasonable and Yeah Is this the bliss? Yeah, the bliss is is in there, but um It's the letters stand for words, but they are in dutch They're in dutch. So you want to say the you want to say the dutch words for those who understand dutch? This is uh, the best word of our badis The l is uh, I can say that one in this english. It's listening to the whisper of your soul last night at the fluster by a zeal the e is from from in From inspiration to intention. So that's setting the goals and making it more real And then the s is for sabotaging yourself The next s is for Steun vragen van het universum ask the universe to support you And then the last s is for the Create a plan Take steps Create a plan. Yeah Those are the other words. That's great. So that's that is in the In this five-part framework somewhere. Yeah, good. Good. That's wonderful. So Um, I know you're going to be teaching a a workshop Is it an is it an online workshop or our in-person workshop? It's uh, both Oh, okay. Yeah, it's a small group Uh, minimum four people maximum seven Oh, um, it's like a little mastermind group. Yes, a listen little mastermind group I want four because um, I wanted the group energy People are learning a lot from each other and having Ideas they would not come to otherwise by themselves And maximum seven because I wanted to have them all Enough personal attention and really work on their marketing strategy Not just listening but really working. So I do One workshop here in my house here And the other one is via zoom Online because yeah, belgium and the Netherlands it's it's a big area. So not everybody can come here. So So if anybody would like to have it in english, I could try I could pick another date and do it in english. Yeah, you could do in english via zoom So it's people from, you know, north america or other other places europe, australia, etc It would be fun, but that that sounds great I love that you have this small group model so that you can really give the attention to to each person But there's also the benefit of cross um cross pollination ideas Support encouragement. So That's wonderful. Uh, thank you for your for doing your work linda. Um, is there anything else that you want to share as part of our our interview today? No, I think I've said I've said it all. Okay I I just love work doing this work because I really can feel that I help people Put their light into the world and that makes me happy It's a it's a great metaphor. I love I love that starting with the Lighthouse shining the light foundation strong Um empowered. So thanks. Thanks for this and oh and we should mention your website Yes, it's my name george Dot be right It's linda nuts dot be and that's my l i n d a n u y t s Dot be n y t s dot be and of course, I'll put the link in the notes of the video Right now the website is all in dutch Yep, currently, but just those who watch this interview if you're you know speak english Then you could still work with linda just reach out to her. Of course. She is fluent in english So that's wonderful. Um, well, thank you so much for linda and um Uh, I wish you well on your on the upcoming workshop You're welcome. Thank you george