 Advertising people get out of the bubble and look at the world. What were the chances that I walked into Hal Reini's office, shown my portfolio to him and Jerry Andalind, and I got to meet him? No, I didn't even meet him. Hal put me with him. That's it. That's it. It wouldn't have happened. I would be a OK art director. He'd been maybe an OK writer. I would have been fine. I knew that you'd say that. I knew that. You can't let yourself stop in this business. You're always working. David Ogely told me that when you're on the bus, you're working. All day long, you're working. You could expend your whole life. And that's true. I mean, when you're half asleep, you're still working. If I go to bed and don't have a good idea of what I'm going to work on the next day, and I know he said the same thing, I feel like I got nothing. I have to be excited about something. And I find it in, it could be the most insignificant little thing, but I get excited about it. No, I wake up in the morning and I go, what cool thing am I going to work on today? And if I don't have a little list in my head, it makes me crazy. Like, I have to make that list happen. Oh my god, it's really simple storytelling. And we have all this media to play in now. But come on. It is still wonderful storytelling. It's humor. Stuff that connects to people. I mean, it's the same thing. Pitching is so much fun and so hard when you lose. Because you put so much into it. And everyone behind the camera here, they work so hard. And anything could go wrong. Or they misunderstand what you're doing. Or you don't do the best job explaining what you're doing. Oh my god. Yeah, and you've got to come back to the agency and tell them that you've been told that you didn't get the business. That's very hard to do. The first thing you do is you put the phone down and you sit there and stare into space for a while, thinking about how you're going to tell everybody what just happened. I tell you what really feels bad. You pitch. And day one after the pitch, nothing. Day two, you hear nothing. Day three, you hear nothing. You go, well, baby, you're still thinking about it. Now, they're telling the other agency they got. And you're still waiting. It's a terrible feeling. I tell you what really takes fearless is that what fearless is really about knowing you've got 450 people back here that you have to feed and you have to get them to check. And they have families and dogs. And that takes a lot of fearless. I would say fearlessness is we don't even know it. We just don't even know it's there. It's just we're just a bunch of idiots going in, presenting something we believe in. There's the confidence. If you believe in it and they don't want it, that's OK. And I sometimes don't know where that confidence comes from. Like, where do you get it? I'm looking for it. I think advertising is a big, corporate, funded exploration into what people love, what they hate, what they find funny, what they find beautiful. And so you've got to be interested in everything. I look forward to five in the morning to go outside and get the New York Times. And if I can't read it from cover to cover, it's a bad day. Really strong cup of coffee. And you want to know you are citizens of the world. Advertising people get out of the bubble and look at the world. And go to movies. Don't just sit in bed and watch it on Netflix, which is nice. But go out, go out, go to theater, go to art, go do some sport, raise your family. But don't sit in an agency to find the answer.