Claim: "The life of a plant is harder than it seems." Payoff: "VigorPlant. Potting soil."
* It's a tough life.
Vigorplant, a brand of potting soil and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.
The Spot is part of a larger Campaign, called the "Fronte di Liberazione delle Piante". It includes print work and a social Campaign, including a Facebook page that calls upon plants to take back the earth, away from the "pettiness of man".