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* VigorPlant 2012 • An idea that grows! [HQ]

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Published on Apr 17, 2012

* Case History | VigorPlant Potting Soil 2012.

Advertising Agency: ARMANDO TESTA
 SpA - Milan, Italy
Music by THEMUSICBANK. more info @ http://themusicbank.net/


• Life of a Plant •

Claim: "The life of a plant is harder than it seems."
Payoff: "VigorPlant. Potting soil."

* It's a tough life.

Vigorplant, a brand of potting soil and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.

The Spot is part of a larger Campaign, called the "Fronte di Liberazione delle Piante". It includes print work and a social Campaign, including a Facebook page that calls upon plants to take back the earth, away from the "pettiness of man".

http://www.youtube.com/watch?v=B3l07K...

http://www.facebook.com/pages/Fronte-...

http://www.youtube.com/watch?v=XMKxxg...

http://www.vigorplant.it/

http://www.youtube.com/watch?v=t89vLz...



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