 There's that that thing that little slice that we had no idea What what a stir that was gonna create? We started serving toast at the We actually so we had a tent set up inside of the mill for the seven months before we opened and You know, I'm a bread baker and so I bring in loaves of bread and serve them Slices of toast, which is how I eat the how I eat the bread often and Just seemed to make sense to serve it up as toast Little did we know that it would it would become very popular, but it also become very controversial and there was a few pieces of press that came out that accused us of Of ruining San Francisco with our toast and You know it The article brought up some really serious issues the rising cost of living in San Francisco the city is is changing now as it has been and as it will continue to and It's it's becoming the increasingly Unaffordable for some people and that's that's a problem and a Really complex one that that I don't have the answers to but it's a conversation that needs to continue to occur I Don't think that my toast is The reason for that Nevertheless Something that I think my toast is a Part of is is a conversation around what the true cost of food is and The way that we've Chosen to prepare our toast just like the way for barrel has chosen to prepare their coffee just like the way lots of Restaurants and businesses here in the Bay Area and beyond choose to go about their craft is It's expensive and it's labor-intensive and our ingredients cost more than mass produced low quality foods and I Don't make any claims about Everybody in the world needing to come to the mill and eat our toast the way that we choose to do it your Everyone is very free to Eat or not eat toast however they like But if it's something that You find value in you support the way that we run our business and the way that we conduct ourselves in our craft Then we'd love to share it with you, but no pressure You