 Hello everyone. This is George Cow. Hello. Hello. I'm joined here by mango one of my cats Got two cats. This one is mango. The other one you may have seen in another video a gray one is baby girl Anyway, he's been He's been meowing to get up here So figure if you wanted to join me for this little birthday hangout and speaking of birthday hangout. I Can see if I can figure this out. I will Make this a little bit more festive Down, okay. Here we go. Let's see. Let's see if I can make this work here All right, there are some headgear I can play now here we go. Okay, or here we go. Here's a more festive one So Whoa, hold on second here. I'm hearing myself on the other video Okay, all right, so Anyway I'm gonna go and post in the comments thread the chat the chat place So if you can join me on the video on the right hand side It should save you all comments and if you Click on that or there should be a leave a comment on the right hand side And you if you click on that and type hello, then the that'll come through so Welcome to you again and This is actually part of the whole monthly Q&A series. So what I want to do is to see if there are any questions During my monthly Q&A calls. We can talk about marketing we talk about Productivity we talk about basically how do we create a life of The deepest joy Which encompasses which is infused into our work and into our business into our marketing as well. So Welcome to you again. I'm getting a little distracted by this hat on my head. So what I'm gonna do is Remove it for now, and I'll I can put it back later, but I'll remove it now I know it's kind of boring for hair now, right? So let me just take a quick look to see if any of you are chatting away. Hello. Thank you Loretta and Tomar and Terry for chatting there. I appreciate your presence Thank you for joining me on my birthday here my birthday was actually yesterday and I You know it was perfect. It was it was the weekend, right? So on Saturday We went to me my wife and I went to the Green Festival Which is the largest as far as I know the largest sort of green trade show sustainability social justice that kind of thing creating a whole new economy of with more compassion and more Thoughtfulness about the earth and there were I think hundreds of vendors there all kinds of companies and Organizations that are working on the new economy the economy again That's green and that's sustainable and that's for a better world That was so inspiring and I encourage all of you to go check it out. It's green Festivals org be sure to put an s at the end of festivals a green festivals org and you can just go check out what they're up to You can look at all the vendors there and just get inspired by all the companies that are Creating and helping to create a new economy Also wanted to looking at the comments thread. Thank you Annie for joining me. Thank you There's Annie Lynn and there's also Annie Pat Hopkins. Thank you both Betsy. Thank you for joining me as well I I mentioned. Thank you Tomar and Loretta and Terry is there also and I know that some of you may be chatting away on the Google Plus page You know, we are all getting used to this Going back and forth between Google Plus and the YouTube on these hangouts those of you who are live with me anyway But in fact, I somehow I can't pull up that Google Plus page So if it's a if you see other people on the Google Plus page chatting away and they're not seeing They're not seeing the video. Please go ahead and send them the link a post a link again on the Google Plus page be like all right, so oh Thank you also Richard For joining for joining me here and Richard was at the Green Festival on Sunday. I was there on Saturday On Sunday, what did we do Sunday Sunday? We went for a little walk in the park and went to see a movie and it was nice So I kind of had an active weekend and I'm feeling a little bit tired today But anyway really energized and happy to be with you One of the things I got together with a couple of friends this weekend and one of them gave me a little birthday gift I wanted to show you Speaking of birthday, I'll put my I'll put my I put my funny hat back on again. Those of you who haven't seen it See here. There we go. All right so Book that was given to me Called be fearless. You can see this be fearless and It's little quotes by a man by and spy an Indian guru that they they really Respected and there's a lot of wonderful little quotes in here but all maybe I can read a couple of them and Interesting quotes. Okay. One of them says When all when all again again, this is from the book Be fearless little tiny little book when all the desires of the heart will be vanquished Then the very man will become God Interesting when all the desires of the heart will be vanquished in the very so is the idea of becoming empty of our of our ego and Letting life just flow through us. I think Another one I love it says in this world always take the position of the giver in this world Always take the position of the giver Love that And by the way as I'm as I'm speaking here I encourage you as this is part of the monthly Q&A call series that the Pope birthday celebration was just a little part of it and and I'll share with you later as we have As we have time I'll share with you maybe some some birthday thoughts, but Please feel free to post any questions that you have and the questions can be about you know marketing or true livelihood Or productivity that kind of thing. I see in the comments thread Donna is also here with us. Thank you Donna and Christie. Thank you for joining me as well and Kay is here also Thank you so much, and I know I've said hello to all the rest of you And thank you so much those of you who haven't yet joined us in the comments thread if you're watching the video on YouTube if you're watching it live you can actually post a comment on the right-hand side I hope I'm pointing the right way the right hand side of the video and if you are watching this as a replay the comments thread is Below the video Okay Some more little quotes from the book be fearless Man and woman Has infinite power within himself and he can realize it Amen, and I just wanted just a quick note about who this guru is I Think his name is vivid Kananda Actually can't even see his name and his name isn't even in here. It's a weird thing But my friend told me the story of how when he came to the states this Indian guru He went to the world religions conference and he wasn't even planning to be a speaker there but somehow someone asked him to show up and Someone asked him to be in the front just to say a few words and there that's what he did He just said I think a cent I think one sentence is what he said And he got a seven minute standing ovation we're just saying one sentence and What's important is not really what he said, but really it was the the presence that he had That made everyone stand up and gave him standing ovation. So it's something about how when we are fearless when we are Deeply connected with the divine within ourselves When we are living the life we're meant to live in purpose the the presence that we have can be palpably felt by others and a Couple more quotes He who even while doing action can keep his mind calm is the perfect worker So that's a that's a wonderful Tribute to joyful productivity maybe And Let's see here another one take up one idea Make that idea your life think of it dream of it live on that idea and so What I'm gonna do I guess I'll share with you briefly Some birthday thoughts and I guess the birthday thought that comes to me is I have been reciting and We just kind of take off the birthday hat for a moment here. I have been reciting three truths every day now for Probably a couple of months now and I recite these truths every day Just you know at least once a day, but it kind of comes to me naturally now I'm gonna share with you what those three truths are and I want to invite you to post in the comments thread If there is one or several truths that you recite to yourself on a regular basis, whether that's Daily or weekly hopefully that's that would be regular if it's once a month It's not so regular, but if it's weekly or daily, there's or more than once a day There's a truth or several truths that you recite to yourself I welcome you to share that in the comments thread and then that'll hopefully be an inspirational to all of us So the the first truth is that I And when I say I I also look around me and say you because I believe that spirits are Around us all the time literally the spirits of the dead or the spirits of the not yet born Or the spirits of those who were never going to be born are with us around us all the time and There are spirits that are good That are want us to have the longest term good possible and their spirits that are addicted to various Negative thoughts that are also surrounding us and what I say is basically I and you all around are Individually known We are individually loved We are individually protected Guided supported forever and ever safe Beyond our wildest imagination, so that's the first truth that I that I share You and I are forever loved individually known individually prayed for individually supported individually guided Far deeper and greater Than even what we know right now than what I can say So that's the first truth that I recite to myself every day the second truth I recite to myself is Everything that I truly need I will always have Another way I say that is everything that I truly need anything that I truly need I either already have or I will have for sure and That of course comes on to the as as a part of the foundation of the first it comes on the foundation of the first truth Which is that you and I are perfectly safe forever now today tomorrow forever and the third truth that I like to recite is Every moment of virtue by virtue I mean unconditional giving unconditional loving discipline diligence focus Kindness humility whatever virtue means to you compassion every moment of virtue Even if it is not seen Has ripple effects that are far beyond the visible realm has ripple effects in the visible realm and Far beyond visible realm every moment of virtue so Those are three truths that I recite to myself and have been for a couple of months now and they've had a profound They've been making a profound difference in my life Again back to the book be fearless the question that I sometimes wonder is how can we be fearless? How can we be fearless and the answer that comes to me is I can be fearless when I know that I'm eternally safe That there's nothing to fear Right if I am eternally safe and If there's nothing to fear Then of course I can act fearlessly and secondly if I know that every thing I truly need I will always have Then I can act fearlessly right everything I truly need I will always have doesn't matter You know I don't have to be perfect in my planning of my finances or perfect in my scheduling my time in life or whatever I don't have to be sure that if I give something to someone they're going to give something back to me Everything I truly need truly need right there are things that I might want that It's my sort of short term self wants okay, but it's not what I truly need for the longest term possible Everything I truly need I will always have in a thirdly every moment of virtue has ripple effects that are far beyond this old realm Then I can be fearless in every moment Because I'm safe. I know I know everything I need I'll always have and I know that if I'm fearless Even if no one sees it it makes a difference makes a huge difference, so Think about that and and You can maybe integrate some of those ideas into any truth that you that you live personally and that you recite Let me take a quick look at the comments thread now and all the wonderful comments that are coming through. Thank you Denise Annie Pat. Thank you. Tomar and Allison. Thank you. Axel and Donna Terry Richard. Thank you Oh and Richard had a question about how come we are watching this live I know the there's a live version obviously some of you are here and there's a replay version on YouTube But the live version we're also watching on YouTube And the question is whether or not the YouTubes and the hangouts are connected the hangouts in YouTube Hangouts on air and YouTube are actually becoming more and more connected They're actually rolling out a greater integration in the next couple of weeks And so you will see it become more and more connected the reason why I like to Have us watch this on YouTube and comment is because that if you post a comment on the YouTube version The comments will be kept for the people who watch the YouTube video later Whereas if you comment only on the hangouts Version The hangouts will only be staying with the event the hangout event which is old When you people go to the replay later on the hangouts, it says an old date and it has this feeling of it's already Been passed. Where's the YouTube? Everyone's used to watching YouTube videos and YouTube always seems current So that's why I I prefer the comments beyond the YouTube So I hope that explains but but anyway the hangouts on air Google and Google hangouts and and YouTube are gonna get more and more integrated in the coming weeks So that later there's not gonna be this disconnect anymore. It's all gonna be in one place That comments will be in one place. So just uh, just just so you know okay now Feel free to keep on posting your questions and of course your comments and Thank you so much for your comments so much. I appreciate them so much. I'm reading them just very briefly Thank you Betsy and Tomar and Denise and Annie Patton all those who are commenting here so Yeah, the questions are coming through, you know, how can we be fearless and I invite you to answer that question yourself How can we be fearless? and Denise wrote you know another truth for me is all manner of things will be well all manner of things will be well from Julian and Norwich You know, it's interesting Denise that you mentioned Julian of Norwich And those of you who don't know Julian Norwich is the saint who had popularized the It's a she was a Christian mystic who popularized the The quote, you know all all shall be well all shall be well all manner of things shall be well and I read her Wikipedia of entry Wikipedia entry at some time ago and I saw a passage from there that I wanted to share with you actually Let's see here she shared So this is from the Julian of Norwich Wikipedia entry Which I thought was quite interesting Her views were not typical by the way of the church and Let's see here So Julian believed that sin was necessary Because it brings someone to self-knowledge which leads to acceptance of the role of God in their life She taught that human sin because they are ignorant or naive not because they are evil The reason commonly given by the medieval church to explain sin was that they were evil But she believed that they'd say sin because they're ignorant or naive Julian also believed that in order to learn we must fail So yeah, so Julian was the first entrepreneur, right? Julian believed that in order to learn we must fail and in order to fail we must sin She also believed that the pain caused by sin is an early room earthly reminder of the pain with a passion of Christ And that as people suffer as Christ did they will become closer to him by their experiences. Isn't that interesting? Very unlike what the church thought in those days furthermore from the Julian Norwich Wikipedia article which which I found interesting Julian also saw no wrath in God She believed wrath existed in humans, but that God forgives us for this She wrote for I saw no wrath except on man's side and he and he meaning God forgives that in us for wrath There's nothing else, but a perversity and opposition to peace and to love Julian believed that it was inaccurate to speak of God's Granting forgiveness for sins because God's because forgiving would mean that committing the sin was wrong She preached that sin should be seen as a part of the learning process of life Again Julian being the first entrepreneur, right? Not a malice that needs forgiveness She wrote that God sees us as perfect and waits for the day when human souls mature So that evil and sin will no longer hinder us. Now. Isn't that interesting? Anyway Julian's belief in God his mother was controversial, but it might be interesting for you to read that those of you interested in this kind of stuff Read the Julian Norwich Wikipedia article. Anyway, that was brought on by what Denise wrote in In the comments thread there Okay So I am also looking at some of these some of the other comments Donna mentioned, you know, George's about some kind of church I You know funny thing was I I've been saying to myself and Facetiously to my audience occasionally for some time that I probably should just go become a minister because I have always When I was in college, I was leading music first from churches. So enjoyed that people came up to me afterwards I said, George, you have a gift. You should use it this You're able to connect us to a divine presence I've always been so passionate about spiritual, you know spiritual living and So thank you Donna for acknowledging that I I feel like what I've been trying to do in the past couple years is bring Spirituality more and more into business There's a lot of people online that do so-called conscious business conscious marketing And I commend them for that the very least they can do is talk the talk Right, but I feel like conscious business and conscious marketing doesn't have enough Spirituality infused into it or the spirituality is so so so much of the spirituality is so Self-indulgent in my opinion It's so focused on you know, I want to share with you another profound Change idea that I realized recently which is Where do we source our joy? And I want you to think about this Where do you get your joy? Where do you get your joy? The idea of enjoyment right the idea of passion even and work a lot of us in fact I've said this myself that passion and work means doing work that doesn't feel like work Right, and there's some truth there But I also realize that this this this idea can be misleading because when why when I've been talking about true livelihood and passion and work It's this there's this idea that we should do work that has no pain Oh do work that has no frustration do work that has no hardship involved do work that has no suffering that everything should be enjoyment and pleasure, right and I feel like there has been a really profound disconnect and I should say wrong connection between pleasure physical pleasure on the one hand and joy And even this relates also to desire right there's physical desire and then there's sort of more spiritual desire and people kind of Conflate the two and say desire oh desire all desire is good desire is your your your the God within you wanting to do something Well does that mean I I have a desire to eat as much chocolate as I can as eat as much pop Popcorn as I can I had that desire yesterday at the movies and so I gorged out on it I didn't feel very good afterwards So was that the God within and the desire right there was a lot of joy in eating the popcorn But afterwards I realized I should have stopped at some point and I actually I shouldn't say I actually did stop I was pretty good at moderating myself yesterday, but most times when I go to the movies I don't I do it. I overdo it so So this idea of joy. I realized the question that I gave myself was how how How sensitive am I to joy Where am I sensitive to joy because a lot of us most of us in modern society? We're so distracted by the possibility the possibility of pleasure around there's so much pleasure That's possible around this physical pleasure, you know whether it's in food or whether it's in internet Whether it's in, you know comforts that we have around so much pleasure whether it's entertainment and yet I Think a lot of that pleasure has dulled us D. U. L. E. D. dulled us to a deeper joy That happens that we also sense but we kind of forget and forget how to How to really be sensitive to that and the deeper joy you have experienced in daily life Deeper joy in the giving when you give you sense this deeper joy When you when you find yourself being useful to other people you sense this deeper joy, right? When you accomplish something you sense the deeper joy when you overcome an obstacle when you Did something that you know you should do but it was painful, but you did it anyway, and you've accomplished it you sense this deeper joy and I Invite us and encourage us to be more and more sensitive to that joy I've been trying to become more sensitive to that to become sensitive to that because otherwise we are overly gorged our Senses right sensitive our senses are gorged on the material comforts of life I I've been reading in a couple of I can't remember where this come from But a couple of sources of spiritual texts that I read recently about are about how there are challenges in In being wealthy and their challenges in being poor and by poor the spiritual texts weren't talking about Those of us living in modern society, and you know, we you know, we're not poor here Modern society by poor they meant you know people were starving poor There are challenges in both being poor and being wealthy But the challenges in being wealthy are greater Isn't that interesting? I read this in at least a couple at least two spiritual texts I read this in two separate schools of thought two separate religions the challenges of being wealthy and being poor are both great but the challenges of being wealthy are greater and What I what I got from that was oh my god. We are gorged in the sense our senses The sensitivity we have to joy is so challenged because we Conflate the earthly joys that we get every single day Which is not a bad thing, but we're gorged on that and it's hard to become sensitive to the more subtle joys Subtle think about subtle right subtle energies the more sensitive to the more subtle joys that are also within us The joys that are more gentle actually the joys of virtue And why am I saying all this and how does it relate to true livelihood? I think the way it relates is that when we become more and more gently subtly sensitive, I should say sensitive to the subtle and gentle joys of virtue We realize that so much of our work can have that joy Even when we're doing things that externally seem tedious Because true livelihood or passion and career Requires a lot of hard work Every every time I listen to a successful business person an interview with a successful business person There's always a lot of hard work that came with it Successful people have this ability to be okay with discomfort now. This is interesting, right? Oh I by the way, I Invite you to Google There's an article by Zen habits called why the fear of discomfort might be ruining your life So just Google that I I don't know Google Zen habits fear of discomfort Zen habits fear of discomfort Just Google that and read the read the article. It's pretty short profound. It's this idea that in Modern life we have so many things that can make us comfortable The Internet is is another one of those that we have become more and more fearful of discomfort Right more and more fearful of discomfort. In fact, I feel like there's a whole perhaps a whole a Whole generation of children that are growing up that are continually connected the Internet It's it's like comfort food right being connected the Internet's like comfort food so many things to enjoy online We become so fearful of discomfort That it's hard for us to do the hard things and to be successful in business I've never heard a success a successful business person said oh, I just did everything that was just fun and enjoyable Everything was fun When I do hear people say that I think what they mean by fun is they're actually talking about that subtler joy a Virtue that was talking earlier a settler joy virtue giving us fun You know giving us giving us a more obvious Fun obvious spiritual fun because you can see in return quickly usually when you give and then you use someone appreciates you that's very very quick feedback loop and It's less subtle in terms of that the spiritual joy, but anyway doing hard work is spiritually joyful But it's not externally joyful and then being in discomfort as we do the the work that's required for our livelihood It's actually spiritually joyful, but it's not externally joyful and so As we become more sensitive to the subtle joys of Virtue and doing the hard work necessary for our livelihood for our true livelihood The more we're able to do that hard work and by hard work I don't mean Manual labor because most of our true livelihood these days has something to do with the Internet by hard work I mean the uncertainty that that is facing us every day in our true livelihood and being willing to sit with the Uncertainty and continuing to structure structure structure even in the uncertain. That's one way of hard work, right? Writers know this very well when you're writing There's uncertainty about what the what the piece will become But the willingness to sit with that uncertainty and then let the structuring of information Come through you and doing the hard work of thinking thinking is the hard work that that really Be sets most of us these days Yeah, thinking is hard work thinking is structuring information being willing to Sit with some body of work or some Random pieces of data and seeing sit with a long enough to start seeing patterns You know the reminds me of Einstein Einstein who said, you know, there's nothing special about me. I'm just in I'm just passionately curious and I think Einstein was So curious so passionate about particular So what you was willing to sit with the discomfort the hard work of looking at those random data and sit sitting with it long enough Trying to piece this together in this way and trying to piece that together in that way and finally that came through So I speak of all this just to inspire you Think about how you can experiment with sitting with discomfort in your true livelihood What does this does this what does the discomfort mean to you? In your true livelihood, how can you sit with that some of for some of us? That's technology, right? Discomfort with technology means oh my god. I tried this it didn't work. How can I try this differently? Right discomfort means Trying something and having a not work failure is not comfortable externally But guess what we can sense into the spiritual joy of the fact that we are we have a great work ethic Sensing the spiritual joy that you know, we're not quitting the not quitting. There's a great spiritual joy to it Okay, I'm not gonna quit even though this technology thing didn't work and I'm gonna try something else I'm gonna I'm gonna Google it and one of the things I wanted to do today was actually do some googling with you guys to Show you that anything you want to learn about technology Can be learned for free online. I I actually Haven't bought any kind of business training or technology training for at least two years now In the last two years everything I've needed to learn about business or technology I haven't paid for any information The only exception is some books I paid for everything else. I've learned by googling it And so I really hope that whether it's technology challenges or whether it's business challenges or whether it's idea Challenges or whatever it is that you have in your true livelihood that you'd be willing to sit with discomfort Be willing to sit with discomfort Ask for help pray for help. We won't sit with discomfort and keep trying different things Which is still uncomfortable because there's uncertainty, right? The discomfort comes from the uncertainty that whether something will work So be willing to sit with the discomfort be willing to be set with the uncertainty because Hopefully you're reciting some truths in your life such things as I'm eternally safe. I'm always safe everything I truly need I'll always have so Knowing that I'm actually okay with discomfort when I remember that I'm okay with discomfort for this moment Right to sit with that to try keep trying new things Google Google search whatever question you have you you're googling search if you Google search That's that's another discomfort. We have in daily life, right? We search on Google We can't find the results in the first page and we get uncomfortable No sit with that discomfort sit with that uncertainty whether you'll ever find the results on results on Google Keep asking the question in different way for ask Google the question in different way And you'll almost always find the result. That's what I found anyway. Okay, so Let me now go back to the comments thread and what I'm going to do is If you I love the comments that are happening because you all are kind of talking with each other Whenever the comments thread is actually working. You're actually talking with each other So I really love seeing that Tomar and Christie and Grace Thank you all for commenting there and talking to each other and Betsy and Donna Annie Pat and Denise Allison Thank you all Terry Okay, so let me now invite you to post any questions and If you want to for me anyway your questions for one another you can always type the word question in the in the Right before your questions type of a question and then go ahead and ask your question The question can be about anything. In fact, you know, here's what I want to go get into here We have about 20 about 20 minutes left And what I want to do is do some screen sharing with you and the screen sharing I want to do is actually googling So I want to show you how I discover answers and If I can empower you I mean think about this if I can empower you To discover all the answers you need for business for technology For marketing Yes, you might say I'm working myself out of a job But I feel like the best doctors the best healers the best consultants. I shouldn't say the best I should say the most virtuous ones do their best to work themselves out of a job To empower the people if it's possible. I mean some healing some consulting is impossible to actually empower But what I want to do is work myself out of a job, okay with you anyway I want to empower you to do the things that you Have been previously asking me George. How do I do this? I want to empower you Give you the skill to get all the answers yourself so that You actually don't need for from now on to buy any more information wouldn't that be wonderful? He might still buy coaching in terms of accountability and That kind of support but all information that you need is actually available freely available And Tomar says yeah ask Google the question and you can't find it there ask your friends so I'm loving all the comments that I'm just kind of seeing all the comments here and Part of the reason why I have decided Really from now on from at least a month ago to start giving away all my information for free So I'm going to start blogging for free doing you know these of course he chats I'm not going to hold anything back anymore in the past I used to be taught and I used to teach the same thing that oh I'm just going to teach you some of the juicier things that will make you want to buy for more information from me You know of course and by the way that works really well for sales. So just so you know that works really well for making money I haven't figured out. I haven't really figured out a business model yet for compassionate marketing But I know I will I have faith in it I know I will I shouldn't say I haven't figured out a business model because lots of other people have Bloggers who blog their life away for free and all the information they log way for free They build enough in the audience where they then sell advertising as one business model another business model is they might sell their time You know I'll I can sell my time, you know I'll give away all the information with your free people can pay an hourly for my time to whatever I mean They want some clarification that Somehow I can't do by blogging or whatever. I'd be happy to clarify or kind of build that kind of stuff So that's another business model Another business model of course is Like people like Seth Godin, you know, they blog they blog away all the information for free But then occasionally they will curate right curate They charge for the curation. So they curate all the best blog posts. They've had Out of their hundreds of blog posts. They'll curate the blog posts on a particular topic and then sell the book So that's another business model because selling books now. I want to share something interesting. I had a realization why Do we feel selling is icky in some circumstances? Now there's of course pressure, right? There's pressure in selling and that feels icky But I had a I had a sort of this idea come to me. I'm like, oh, yeah, I never really thought of that way selling feels icky to us When the context is not what we expect When the context or the method are not what we expect so let me let's unpack that a little bit and you can This will hopefully be useful for you When we go to the supermarket and when we buy an apple at the supermarket, okay? We'll buy an apple the supermarket. It's very normal. We don't feel that. Oh my god The supermarket trying to sell me an apple how weird is that? No, we just buy an apple and then we check out We don't we don't go to the the checkout stand and go the checkout counter go so weird that this person wants to take my cash It's so so icky like there's such a used car salesman now It's there's like the context and the expectation and the methodology is already within society's consciousness And so we don't feel it's icky that a market is trying to sell us an apple We buy an apple. All right, we check out and so it's all good Now it might feel icky to us now part of the context is the price right so we see these apples You know a dollar a pound two dollars a pound and then suddenly there's an apple Branded as some you know to George Cow Apple is $50 a pound we'll go. Oh my god. That's icky. That's terrible Why would someone sell apples for $50 a pound just because they branded on it so the context the pricing Is part of the context it's not within Expectation and so sometimes people go, you know, okay, so so what's out of context for an apple? So if I went if I had an apple right and I was out for dinner with friends and I go hey friends Can I said this I have an apple here. Can I sell this apple to you for $5 or for a dollar? Buying an apple for a dollar is not not a big deal the price is not out of context here But the the situation is out of context my friends with George or so we were trying to sell me an apple same thing now with Why do we sometimes feel icky that we're selling life coaching? Sometimes you know really I mean for those of us who are selling life coaching or selling healing or selling whatever That's a suck. That's not yet within society's consciousness to buy because life coaching right people go why are you you're selling me? Friendship like I can go talk with my friends about my goals and whatever I just sell me life coaching now, of course Life coaching is now very normal. I mean life coaching as of a couple years ago has been put into the dictionary So you can see life coaching we might say this the people who sold life coaching years ago They were pioneers for us They got they were courageous enough to get over the icky feeling and make people you know feel icky and selling it But they kept trying to sell it in different ways until it didn't feel icky anymore and for us now selling life coaching certain context There's no longer icky you see but selling life coaching is life coaching still so new that there's only certain Contacts where it doesn't feel icky. I don't know what those contacts are. I've never bought life coaching myself actually You know funny thing. I've never I've never had a life coach never bought life coaching. Maybe that tells me why Okay selling online So if you stumble upon a blog that has a wonderful advice and then this person is selling their time as a life coach that no longer feels icky to us You see so it's all about context, but if you're on a webinar, so another example where some of us feel icky We're on a webinar and Then we're sharing all this great information and then suddenly Or we're hearing all this great information and suddenly the person comes through with an offer That maybe is not really connected with the webinar Which is why when the webinar method I teach you to make sure the content is connected to your offer Strategically connected to your offer, but they make an offer that somehow feels a disconnect That's why it feels icky to us because the context is not right for the marketing of it The context has the context and the expectations haven't been set And so some webinar people try to overcome this by even in the beginning saying Okay, so for example even the marketing of the webinar they say alright this webinar is a preview call Right. Oh, this is a preview call for the XYZ program launch So the immediately set the expectation that there's going to be an offer So when the offer comes through it feels a lot less icky because the expectations and the context was already there So you might think about this think about how in your marketing and you're selling how can you set the context more? For what your offer is so So that example is a good one right when you give through a giveaway free information In the very beginning of your free information if you wanted to sell more information say hard This is a sample of the book. This is a sample of the course this webinar is a sample of the program that's coming up That's not only more honest, but it feels less icky when you're actually making the offer right so the context is there But it takes courage it takes courage like oh my god But if I say that this is a sample a few more people are going to consume this free theme because In the past what we usually do is trick them bait and switch we say this is all free And then we bait and switch with an offer later, and I regret that I regret teaching if I have taught Of course, I've taught that in the past. I regret teaching the bait and switch method So I'm coming more and more to seeing how can we How can we set the context for the offer right? How can we set context for the office as early on as possible so that the expectation is there when you walk into a market? You don't go okay I'm expecting that most of the stuff here is free and then the kid and how come some somebody there's this apple That's being sold. Oh my god. No You walk into a store you expect everything's gonna be on sale there And then in fact you are delighted when there's some free food being offered at the store, right? So it's kind of the context is very different. So Okay All right, so let me just kind of scroll down and oh mirror Thank you for joining us as well and thank you for the birthday wishes So let me kind of scroll down and see if there are any questions And there's some great conversation happening in the comments thread those of you watching the video check out the comments thread Wonderful conversations happening there Okay, so Okay, great Donna has a question if you post to the question And by the way Terry says how do you support yourself if you give away everything for free? So this is important Hopefully I just addressed some business models that that are working right Bloggers for example give away all the free information and here's the key. It's not Let's stop saying giving everything away for free just because we're giving all Information for free isn't we're not I'm not giving my time for free I'm giving some time for free, but not all of my time for free Right, so it's about time management, right? If you if you are giving both all information and all time and all your stuff people You open your front door and say come in take whatever you want Okay, then you're giving away everything for free, but we're not giving everything away for free so let's make sure we use a language correctly because Of course and people say how can you give away thing away for free? No, we're not giving everything away free. We're giving away the things that can be given away for free And we're giving away the things that can't so the way I think about is I give away everything for free that is infinitely scalable So if I post some information I Posted on Google or I posted on YouTube. I Am not paying if I post on Google plus or on Facebook or on YouTube or on medium comm medium comm is where I'm Blogging nowadays so you can find me at medium comm slash at symbol George cow Find me on George cow comm and go to my blog from there, too but there are these websites that are you don't have to pay anything for and you can just post information for free and Infinite numbers of people can go to that website and get the information and doesn't cost you a dime to publish it Right, so that's an index. That's an example of infinite scalability YouTube isn't another example in fitness. I can do this video. I can of course I can charge you each two dollars to watch this video but I Can also have a million ten million a billion people watch this video and it doesn't cost me a dime In fact, it once if a million people started watching this video Maybe I'll start you know allowing advertising to be placed on these videos and kind of earn money from that so Think about Giving away that which can be given for free and I'm encouraging you to do this because of the whole compassionate marketing model But the things that are truly scarce Becomes a business model. Okay, and I'm not the first person to say this of course not if you look at if you look at the Book there's a book called by Chris Anderson Chris Anderson is the guy who started Ted talks Ted talks and wired magazine. He wrote a book called free F R E E That's that's what basically said give away that which is infinitely scalable and then that which is not scalable You charge for it. Your time is not infinitely scalable Giving a speech is not an in-person speech I just say you can't cram a billion people into a room a physical room You can cram 10,000 people into a room and if you can cram 10,000 people into a room You bet they're gonna pay you to speak right you were even 30 people or 50 people or 100 people, okay? The other thing that's not infinitely scalable is People's generosity, okay, this is interesting so after this video I can say hey if you found this video to be helpful. Will you mind tipping me a dollar? Because if if a thousand people watch this video and everyone tip me a dollar I'll have a thousand dollars from this video a dollar a dollar's you know, I Should I should say it's it's not it's not it's it's scalable It's it's actually infinitely scalable, too But it's it's kind of turning it around if everyone just contributed ten cents And I had a million people watch this video this video would be worth a lot to me So that's an example, but So I hope that helps give you some ideas there Donna asks best where's some best suggestions for starting a motivational speaking career And wanting to package my why history matters ideas into a template that can be applied by individuals and companies so Again, there are basically two paths here that I want to share real quick One path is what I've been teaching for four years, which is when you give away free information Give away strategic information give away information that makes people want more Again, most of my peers are teaching this. There's nothing new I I no longer want to teach this because I I feel like that's inciting desire within people I'm I'm like learning a lot from Buddhism these days I don't want to incite desire then by the irony is I'm in the marketing industry and All the marketing teachers even the conscious ones say you bring people on a journey You bring people into their pain and then into their pleasure You know the ideal from pain island to pleasure island and then try to close the gap Well, that's basically inciting desire within people Buddhists, you know, you know the Buddhist Philosophy would say that that's You know, we're we're kind of taking people backwards because we're making people want something that they might probably don't even need okay, so You know, this is Buddhism. You bring Buddhism into it. It throws marketing into totally for a loop here, but But so there's two paths right there's one path It was just giving strategic information that makes people want more information and therefore you pay you give up you give a package away and that's either the package could be a webinar package you can be a You know coaching program package where they get some access to you through question and answer sessions and information Etc. So that's one path. I've taught that for four years. I feel like I'm done teaching that, you know, you can What I'm gonna start doing in the coming year for those who still want to know more about that I'll start to promote some of my colleagues who are teaching that path really really well So that's how we're gonna make money Basically, I still have an email list of 18,000. So even though I'm giving away every all my information for free I'm still gonna make money by advertising because I'll be emailing my audience to say hey This is an advertisement if you want to learn this particular path I don't want to teach it or I don't teach it and you should buy from this person And when you buy from this person, I by the way vouch for this course that teaches this idea very well If you like this idea, you might want to consider it If you buy it then I earn a commission for having advertisers to you So I'm gonna be honest with my advertiser from now on in the past We haven't you know people like me haven't been honest with their advertising We're asking to join our list and we start emailing you things from our friends and our colleagues are doing this free webinar Our colleagues are giving with this free video, but it's color what it is. It's advertising paid advertising It's basically what it is paid by commissions, right? So so as one path the other path is one that I'm trying to figure out so Donna, you know I'm very much in this in this in this. How do we market compassion? How do we build a compassionate business where we give away everything that can be scalable? And I'm not new to this again bloggers have been doing this for about a decade They've been giving away all the information for free and then they sell Something that's truly scarce. Well the one some of them do some of them sell more information But sell something that's truly scarce, which is Donna once you build an audience of people who look to you for your webinars your YouTube videos your blogs about About what history matters then companies organizations will say Donna can you come speak at our conference? Can we pay you to speak or Donna? Can we have you consult on how do we figure out history within our company? Our company is the starting loose track or organization starting loose track of how to track your track of history So that's an example So one of the things I'm going to be talking about Going forward is how then do we market our free information, right? because if the compassionate marketing platform is about Infinitely scaling our free information and therefore having an audience that would then make a lot of sense to want to pay us for What's truly scarce our time our consult our consulting our coaching our in-person presence Then how do we market in from that information and I've already posted some things about this And I will be continuing to post. I mean you can follow me on Facebook on You know YouTube here on on Google plus I keep posting information like this, but I'll keep I'm going to keep on trying to hone the more Simple and Sort of step-by-step formula a body of work about how do we market information in a compassionate way To really scale our free information consumption more quickly than what bloggers have typically done So that's what's going to be coming up Thank you for that question So Let's see here So, yeah, no a really great question and this is this is regarding the whole spiritual business spiritual marketing idea is Are we when we know I'm totally saying something that's controversial, right? Because I'm not saying I figured it out also, but I'm sensing into something that needs to be addressed, right? Which is the good question of are we inciting desire within people when we market and Get them to want to buy or Are we addressing their true needs? Well, I think that's an open question And I'm not saying I'm an answer to that But I invite us to go into that inquiry and It's it's it's sort of like The way I think about it right now and again, this is not the final answer So this this inquiry continues the way I think about it right now is if I am able to give away as much Information and help as possible now remember. We're not giving everything away. I'm not spending, you know 12 hours a day answering emails for free from people or posting for free and going to that is not a wise Stewarding of our livelihood. Okay, but we give away that which can be good one So so what I do though is I as I take maybe a little bit of time every day Maybe half an hour a day to give my time for free To go to certain places to answer questions for free So you see I give my time for free but in the very wise and That my time is scarce so I give away my scarce things away for free in a way that Where I can feel like I'm being generous. I'm helping whomever is seeking help So includes people who email me and you know the time I do spend on email a day. I Don't see I used to think gosh. I'm gonna only help the influencers for free, but now I'm practicing Helping anyone who needs help for free because I feel like that's a higher way Helping only influencers for free is a more strategic way a more way of the world and the guess it will yes It will bring you more sales, but it doesn't feel good to me. It doesn't feel good to my soul So I'm trying a higher way of just helping anyone free but doing an unlimited Slice of time which of course means that you need to be good at managing your time Which is something that I really believe in managing your time being aware of your time because Because not managing one's time is another way to be self-indulgent Right because internet is just another way of comfort food. There's another comfort food So being being being self-disciplined is another way of working hard is working at the stuff that matters Which is being self-disciplined working in virtue and therefore giving away our time that which is scarce in a In a limited way, right and give and yet trying in our other time That's where we're being generous to produce Generosity in as infinitely scalable ways possible and when I do that what I believe and what I've seen is that people who want more I'm not trying to get them. So here's a key I'm not trying to get them to want more But I think it's very natural that if they want more of me or they want more Clarifications and it's outside of the limited time that I can give away for free They'll say can I pay you for it? Then it's a question that they will naturally ask Otherwise, how will they get more of me? They can't right? So that's that's sort of my my one answer for now and this inquiry will continue How do we market compassion in a way that actually people will end up buying from us? But we aren't inciting desire and going the whole pain pleasure island thing closing the gap all that stuff Opening the gap and then closing the opening gap. I really it's in my opinion exciting desire How can we do it compassionately for their soul that we don't incite desire? Somehow magically it still creates sales. So I'm gonna be That's an inquiry. I would love your thoughts on that and with that. I'm going to kind of close off the call It's been an hour Speaking of good time management and for you to manage your time help you manage your time. So All right Yes, oh Danny that's brilliant brilliant Distinction there Denise between outbound marketing inbound. Yes, Denise. You're absolutely right inbound marketing those please Google this everyone Google inbound marketing because that is basically Something that I'm studying as well, which is another body of work. That's trying to get to compassionate marketing But they're not calling it compassionate marketing. They're calling it inbound marketing. So All right, so with that I'm going to Say goodbye to you. Please feel free to keep commenting those who are watching this live those who are watching this as a replay You can comment as well I don't know if people who have a comment that are notified about new comments But I will certainly be notified if you comment and you're watching this replay and in my limited time I will do my best to respond there to Questions comments are totally welcome. Thank you. Thank you for being here For for gifting me with your presence in your time because otherwise I'd be just talking to myself I truly hope that this has been helpful for you most importantly I hope that you take away some inspiration from this and and not only inspiration I hope you'll take away just even one piece of information that you can apply this week So think about that look through all the comments that have been coming through and and what is one? Idea that you can get from all the comments that have been coming through and anything I've said and apply it this week apply it this week Apply today You think about how you can apply today and I would love it if you can come back to this video and comment to say Hey, I applied this one idea and this is what I experienced as a result. This is what I learned as result So thank you again, and I wish you a day forward that is truly filled with Awareness and understanding that you are eternally. So you are truly safe, and you will always be truly safe so with that be Fearless like this book says and let me see be fearless. All right signing off. Thank you Thank you all for all of your comments, and I can't wait to read them, and I'll talk to you next time Bye for now