 Bah, what's up everybody once again is Brandon Shawn and today this is pretty big if you guys have seen the Fetty Watt video a lot of people have a huge question about spamming people and I want to go ahead and break that myth so just to be clear if you guys have seen the Fetty Watt video I did see some of the comments and I said I'll make a video that were in doubt like Nicola Zunis said so his solution was to spam everywhere that track must be shit it won a Grammy but hey that's not up to me I am foreign said I hear everywhere that this is spam it's like a major sin online everyone seems to hate it but this is great advice so I appreciate it I am foreign seems to understand it but I want to talk about the fact that everybody's saying it's spamming let's find one more comment James Ernest said BS that's not how he got famous by posting songs on social media spamming people all day you will get hated and blocked note and no time every hit song I think he means for every hit song there are people behind it pushing you out to the masses if you don't know who are the elites in the biz do you a research how they made a pop song so he has a very conspiracy theory type perspective on how making songs and blowing up works I hate taking a little while getting into the media videos but that context is very necessary to understand why and what I'm about to talk about the difference between marketing and spamming see I didn't even realize people didn't understand these difference but it's all good I'm gonna give it a try give it a shot let's think about it this way when you got dudes posted up on the corner hollering at girls what's up girl that could be considered spam even if you did discriminate inside I went that particular girl if it's irrelevant to the girl you aren't a viable option for her she could just say your spamming every single YouTube commercial that you've ever seen every single TV commercial you didn't necessarily welcome that brand into your life they just popped up on the screen that could be considered spam as far as your concern maybe they did their best to say hey this is a particular audience that I think will be interested in this product so I'll be putting it in the middle of this show for commercials but you aren't interested so as far as you're concerned it's kind of spam or is that marketing was marketing again increasing the awareness of a product service person whatever marketing is something that you cannot avoid if you want to be successful in anything people have to be aware of your music before they listen to your music they have to be aware of you as an artist before they can buy into you as an artist you have to be aware that McDonald's exists before you go to McDonald's you have to be aware that they have fries before you buy fries at McDonald's or maybe that might come across as spam but that's up to you you choose the audience and you try to place yourself hoping to be as relevant as possible to that audience where and when you think they will be most likely to be receptive but even when it comes to marketing people don't necessarily listen or receive or act on marketing the very first time how many times have you heard about something in particular and you said that seems cool I might want to do that but you never actually went to that movie or decided for real to go to that movie until a friend asked you were already aware of it but then that friend put you in the action or maybe you saw an album or you saw a song but you never listened to it to a friend gave you say hey man this is dope so then you listen to it marketing doesn't necessarily come to fruition the first time you see it which is why a study I was doing and why we're talking about this in the first place he was posting and posting and putting this stuff in front of people's face so much eventually they gave it a listen cuz they probably didn't listen the first second third for or even fifth time that they saw it study show oftentimes in marketing a lot of times they say it takes about 11 times for people to see something before they actually act on it in terms of buying into a brand or what just checking out a brand or checking out a song checking out a product it is relevant to them and you making yourself aware to as many people as possible as quickly as possible is really just hopefully finding her right people because it's not a perfect science you don't necessarily know if everybody in a certain category will like your stuff you want to save yourself energy find people that you think might like your stuff and flood their attention with what you're doing but all of them might not like it so to some people you might be spam but to others you might be a god-seeing and they're happy to see your shit you can't be worried about the people who see you if you spam because think about how short people's attention spans are today how many times have you been on Instagram and you did a long scroll you know we got that scroll session they might I might be about to go to sleep or something like that scroll you see that funny post you see that other posts and you like and you see that cute chicken you like damn but by the time you get to the internet scroll there's some post that you even like you push that little heart button and you can't remember what it was about or you can't even remember whose page that it was on that's how people's attentions work especially with the internet and the massive amount of content that we have coming at us at one time five minutes later you like damn I want to tell my friend about that meme and you can't remember how you got to it you can't remember what page was on you can't even remember exactly the words that were on the meme that's how people's attention spans work so if you're not constantly getting in front of people a lot of times they aren't going to remember you you have to make yourself known and then known and then known until eventually there's a strong connection made and they know who you are and then they might even block you but at least they know who you are because rule number one of marketing is what get awareness you have to get awareness before you can sell somebody on anything I started a music festival we just did last Saturday had over a thousand people there I'll do a deeper breakdown on that later but a huge part of it was being in front of people's face as much as possible leveraging social media there's a great way to do it so you don't necessarily feel like spam but even if you get blocked think back to the Fetty Wap video where DJ Envy said man I blocked you eventually but later on like eight months later people were like yo Envy man we probably have to put this song on the radio in about two months and DJ Envy was like no put this on now we have to ride this wave this song is hot now we want to be at the front of the wave so not only did he block him but once he blocked him he knew who he was right because he actually went out his way to block him that's a stronger action than just continue and stroll by and don't you prefer people to actually know who you are you don't really have to worry about getting blocked to people liking you or not you just have to make sure you up shit is quiet anyway I don't usually do these rant type videos often we're going to codify this information in a series in a marketing and psychology series so y'all could really understand the detail and how people actually think about what you're saying and what you're doing because artists have been conditioned to do actually the opposite often times of what makes them successful and they're getting bad advice from people who don't actually do shit they just have opinions but until then just understand this spam is a relative term you can't worry about spamming people I did that video on why your shit isn't selling if you aren't fanatical as fuck about pushing your stuff on people who else will be excited about it now some of these other artists you might get confused by when you don't see some artists who post their stuff a lot they only post every once in a while but they have a huge machine behind them so when they actually do get big and they blow up they aren't posting but they have a record label or some kind of group or team that's blasting all their stuff for them so that blast or that spam or that marketing whatever you want to call it is happening is just not happening from them so they look like they're not trying but trust me don't get confused by this smokescreen because so much of the entertainment industry that's why I call entertainment because they're entertaining people and a huge part of entertainment like magic is to hide the actual way something is happening people try to hide the real to make themselves look like they're not trying and look like it's low effort but it ain't back that's it hit that subscribe button