 So, I would say if you have the ability to create merch, then I don't, I feel like why not, you know what I'm saying? Because you never know. You might feel like it's too early, there might be somebody right now that will boss with you. I would say as far as I started to run like merch-based advertising and starting to try to sell stuff, I would wait until you get an audience set of, I would say maybe like 100,000 people to 40 million people because then, or at least let me say, this is how I probably would do it is because you're still pretty much like building up, you're still trying to build like pretty much like customer loyalty, like brand lawyers and all this stuff. So, I would say like hit those people with like a couple of retargeting ads, you know what I'm saying? Either with a couple of different songs or a couple of different pieces of social content, so you can very quickly start to try to identify like who are either your super fans or have the most potential to be super fans, you know, and you'll be able to tell based off of like people who you can see are engaging with stuff the most. Once you've done that a couple of times, I will honestly try to do like a lead based campaign before doing a merch campaign, so like doing something as simple as either trying to get them to give you their email or trying to get them to give you their phone number. And then using that to let you know if it's a good idea to try to go hard selling merch, you know what I'm saying? Because like you, if you have 100,000, 40 million people audience that and let's say you want to campaign and you can only get 50 emails, they'll let you know that like, all right, these people that you hit aren't engaged enough yet to try to win a merch campaign. But if you, you know what I'm saying, you get that amount of people you start running these lead ads and you get in a couple of hundred, you know, thousands of emails and it's like, oh shit, bro, these people would like you, you know what I'm saying? Now it makes sense. They'll start planning out for an actual like merch campaign, you know, with the whole shebang email, email blast and retargeting as text blasts, all that stuff. But like I said, I am a big fan of if you have the ability to comfortably create merch and it's something that you can do and set up, then I always say like go for it because you never know. You know what I'm saying? Like ultimately you never know. They might be smart right now. Like you might not be able to sell, you know, 100 t-shirts yet, but you might be able to sell 10, you know what I'm saying? And like every little bit of trial and error, in my opinion, matters and counts because you're ultimately really just trying to see how much work is going to be for whenever you decide to scale up and do like a whole merch campaign, you know what I'm saying? So I'll say that if you have, if you can do it comfortably, you know, go for it. If not, then I would rather you spend your energy on retargeting ads and then doing a lead generation campaign at some point once you have a pretty good audience set. Wow. What's up, it's Brian man, Sean. And if you got value from this video, we got a ton of value to offer you in bramannnetwork.com. It's completely free. The link is in the description if you want to talk with us directly or some of the people in our community in between videos so you can ask questions specific to you or hop on one of the live sessions that you see on the channel when we're speaking with other artists, bramannnetwork.com is the place to go hop into our app is really dope and you get access to free courses as well. But it might not be free forever. So hurry up and get in there before I change my mind.