 I think people care too much about what other people think about them. Yeah, I think that's true. I really don't give a fuck about what anybody thinks about me, you know, because I'm always going to be goofy, I'm always going to be funny, but I'm always going to be about my business and, you know, I'm always going to try to make something out of nothing, you know, make a dollar out of 15 cents. There's so many entrepreneurs who aren't unapologetically them and it's, it like bothers me. And they'll be at any level of success, they'll be at zero or they'll have raised like $400 million. It doesn't matter what they are, where they are, it's just like, it's this thing where they feel weird to just lean into who they are. And with you, it's like people get it, like you're as authentic as it gets, right? You're on your Instagram, people know it, your hype, you're building the engine, your commitment to the brand is there and it resonates. At some point people go, oh, this motherfucker is crazy, but like let's get on board. If he's excited, maybe there's something I should be excited about too. And that honesty is huge. Like to me, it's it's everything.