 So I think it was the first wave update. I'm really happy to be here today in the company. I said that why is it a little bit of stress enough about how important good media is for startup founders. You know, it helps them to bring their own brand as well as their company at the same time when they're growing. But you know, when you're actually going to a company, you need to be more silent. You also need to be more sort of when the company is everyday working of the business and become very different persons in what you have in the startup. So you think that founders in some sense are ready for this, you know, to come in this crossroads. We've already seen some, you know, outside we see them, back home we see them. They're all sort of quite up in the back of, you know, somewhere between the person, brand, and their businesses, where we crossroads. So how do you see that getting happening? You know, how do founders need to probably work out towards both sides It's a great question. And the concept that you keep from the brand and company brand different is not possible. Ultimately, founders at least in the startup world are extremely integrated with their company and business and you can't separate the two. Today, you have to look at the deep of Zemato, deep of Deep of Zemato. But until the stock price is below, what it opened at? You don't have to look at the social media. What you have to look at is, it's really, really mean. I'll be the VGA of media on social media. You're strolled all the time because the stock price is still below the IPO price. So if you think that you somehow are going to get up there and manage your brand differently with a classic marketing type of strategic assessment, my brand stands for this and my company brand stands for this. These are the values I will represent in my company. This is not possible. These are the old times when communication was one sided. When there was no social media, you could communicate to the world what you wanted using broadcast media and all that makes sense. Today, you put yourself out there hoping that you will represent certain value but very soon that conversation is out of your hands. Today, brand means what? What are people saying about you, not what you are saying about yourself. That is what a brand is. So I think it's a double-edged sword. In my personal view, unless and until you as a founder have a clear purpose on why you want to build a personal brand, you shouldn't venture out into that zone. It's very dangerous to use an analogy. It's like shark-infested waters. If you go in for a nice swim, thinking you're going to have a fun, frolicking time and pretty soon there are sharks circling you because as they say, you guys are the rest of you. Whatever you say can and will be held against you. So social media is a low pattern. 90% of the people on social media are not adding any original content. They are simply ripping apart everybody else's main content. So they are waiting for this opportunity. So as I said, the benefits are what? As a popular company especially, you can mention a lot in VR. Your brand profile goes higher. Hiring, which is usually a problem becomes a little easier. Particularly if you have a founder branding, you can attract more people because people respond more to human beings and they generally respond to companies and brands. So I think all that is a little inviting to more parties. So it's a benefit step along the other hand. A slight non-step and you will be able to review a lot. A quarter of them is here, customer come. People think as a founder, you are the chief customer support officer. I'm not kidding, today even in India this is very interesting. Even today if a Kata Motors CEO goes to a party, good, high-end party also. I'll guarantee you that many people will say, Sir, I haven't done that in two or three years. This is very common. It's very common. So I think it's a double-edged sword. You have to be very careful. It is not an empire event that it is pre-ordained that if you build a successful company, you must have a strong founder brand. In fact, if you look at the numbers, the best for forming companies on the stock market for a long period of time do not have strong founder brands. Many times you don't even know the name of the founder. You can look at that even in India. There's Mukesh Amani. Yes, he has a great founder brand because he's one of the richest men in the world. But does he have a social media game? Not really. He doesn't do anything on social media. So there are a lot of people like that. So I don't think these are necessary. If you get attracted by the grammar alone, then you took a sheep's example. I mean, he's been ordered out of the polls if he had not spent all that time on social media and instead spent time addressing this problem behind him. So if you want to do something, you can do anything.