 I just told y'all about one of the songs I'm about to drop. So even that, I'm thinking about the content that comes with that. But right now I'm getting my reps in with the music that I have out right now to make sure that I get ready for that song. When you're independent, you don't have access to $2 million of marketing fund or capital. If you think about the traditional artist who has that type of budget, they can drop a song at one video and 80 people in the building are working on their behalf and spending the money to make sure that the artist hits every point. So now the only way to compete with that is marketing, where you're making 80 videos and competing with the 80 to 100 people working on behalf of that artist and you're telling your story in different ways. If you keep choosing to be independent right now in your career, you gotta do independent things. Not saying you can't have a team, but like, you have to take more responsibility in your career and the way things go. What's up, what's up, what's up, it's Brand Man Sean. I'm Cory. Back with another episode of No Labels, Necessary Podcast. You can catch us every Tuesday, every Thursday on YouTube, Spotify, Apple, wherever you stream your podcast here at the intersection of creativity and currency. And as you know, we love to bring you people whose paths represent no labels. They're doing it different. They're going their own path. And man, I feel blessed to have someone on who like, is not just moving and I like the path that they're moving in. But I'm a genuine legit fan, man. I've been a fan of this guy for years. You have clients, you hear their music, whatever, but like it gets played in the household and you don't know about it, man. Like it's not played for vanity. Like I really rock with Manny Wells, man. Pleasure to have you, bro. Man, I'm excited to be here. Appreciate it, bro. I'm a fan. I watch it. I've watched it since probably your eighth video. And now like I love, I love what's happening. I love being a part of your story in some way and shape or form. So yeah, for sure. For sure. Man, speaking of story, man, actually, that's a beautiful segue. Your story, right? You you consider yourself Afro beat slash R&B fusion, right? Afro soul Afro soul. OK, so like you've gotten better and better at tracking your story. But you've always like captured versions of your story over time, whether it was in music, I remember it's maybe about two or three years you did a documentary. Or you remember that mini doc? I don't know if it had a name, but you were like, you know, playing and going through all that stuff. Like how do you as someone who is now I feel like it's killing, especially in your drama, you don't see people do content like you do content and storytelling. How do you look at content and helping people connect with you? I feel like we need content for people to connect with us, especially like if you're if you're like an independent artist. And when you're independent, you don't have. You usually don't have access to two million dollars of marketing, fund or capital. And so if if you think about the traditional artists who has that type of budget, they can drop a song at one video and 80 people in the building are working on their behalf and spending the money to make sure that the artist hits every point. So now the only way to compete with that is marketing, where you're making 80 videos and competing with the 80 to 100 people working on behalf of that artist. And you're telling a story in different ways. So like our independent artists need content. And as soon as I realized that, I was like, OK, let me let me embrace this and let me just figure it out because it's possible. And how do I have fun while doing it? Because when you're an artist and when you're like super creative and dope, you just feel like you don't need to do it, you know? But I was like, no, I need to do this. So let me just figure it out. So what was the what was the moment that made you think that way? Do you remember something specifically that made you go out? Now, I got to kind of start moving differently here. I think like Lil Nas X. Not because he was independent or not because I thought he was independent. Obviously he's not. But like I remember in like, so whenever things pop, I'm the type of artist to figure out why it popped. Like I don't most things don't happen. By mistake, you know, like, oh, my God, I just sat in my room and sometimes it does like you just sit in your room and but even there's there's certain elements in you sitting in your room that made it go crazy. And so Lil Nas X, we need did the. What was that song? Oh, yeah, when I joined went crazy and he did the memes. And it was as soon as I saw that article, I made Tik Tok. I think that was probably like 2019. I read an article about it. I made Tik Tok. I just put my first video on Tik Tok. I didn't even like whatever. And so I started hearing about how like musically it's going down. And Tik Tok was like a thing. And so that's why I made it. And in my mind, I was like, if he's able to do that, like, why can I? Like. I play, I sing, I could rap, I produce. I could perform my ass off. Can I say that? Yeah, it doesn't go hard. Yeah, yeah. I'll get to perform my ass off. So like, why can't I just figure this content thing out? So, yeah, that's at least that's the earliest thing I can remember. You mentioned it like a lot of artists who like have that talent in space, the music, Cali, all that stuff. They struggle with feeling like they even need to do things like content. And you are one of those artists that that have all those things. How do you manage it that like, hey, I'm still creating like good music, real music is not necessarily for the algorithms. But then maybe you like learn some things, understanding how things move. How does how do you think through all this? I don't know, bro. For me, it was like you're choosing to be independent. So if you don't, if you're not independent, maybe you might be able to get away with the regular artsy stuff. Be cute. Think about having a grid on your Instagram. That shit is stupid. It doesn't matter anymore. And so for me, it's like, all right, if you keep choosing to be independent right now in your career, you got to do independent things. Not say you can't have a team, but you have to take more responsibility in your career and the way things grow. So for me, I just took that part and I'm going to make content and I'm going to figure it out and I'm going to suck. And I'm going to miss the first 100 shots until I made one. As soon as I made one, I made another and I made another. And then it was like, I'm up and then I'm selling out tours. I'm like, okay, let me go back in the gym. I'm right now I'm back to shooting again. And so now I'm having fun. It's fun, but it gets frustrating sometimes too because it's like, you know your shit fire. Like I know I got the heat. I just told you I bought one of the songs I'm about to drop. So even that, I'm thinking about the content that comes with that. But right now I'm getting my reps in with the music that I have out right now to make sure that I get ready for that song. That's a good way to look at it though. I don't think a lot of artists think about that right. Like if I take the time out to sharpen the skill set with this music that you know, I still think is good, maybe isn't what I think is going to compare to something that might be coming out. I will be better by the time that actually gets here instead of trying to figure it out with the song or the project that I might think is the one to go. Yeah, yeah. So I mean with that being said, I heard what was your first video that you felt like, okay, nah, I see it. So there's two sides. There was a cover. Oh no, actually then. Now that I think about it, I remember mine. It wasn't even viral. It hit like 30k. And it was a couple dancing to floating. And I reposted it, but I was like, wait for it. And that hit like maybe 60k or something. And I was like, uh, okay. And I felt good. So I just kept like, it could be unhealthy, but I just kept chasing that high. I kept chasing that high. And yeah, while that was happening, I was paying attention to like Nick D who I'll just have conversations with. Like I saw a story. That's when he was still in the van. I was like, oh, that's so fine. So yeah, that was like my first moment. And then recently, after that did covers, they did good. I covered like essence. And then people started comparing me to Timbs. And I'm like, yeah, I don't even know the stories, but it's cool, whatever. And yeah, I did, I did some reaction joints where I played my song for my friend and she lost her mind. And she was like, what is this? So people enjoyed that experience. Man, I think we've gone back and forth about like your space, right, the Afro beats, the Afro soul, like the growth of that marketplace. And you're somebody who is really positioned for that growth. Right. You didn't see a lot of labels. I'm sure you're aware. Like you see them start to sign more artists, right? You just have a conversation. It's a self-fulfilling process here at this point too, right? Because like we saw it happen naturally, but now people are invested because they think it's going to happen, meaning they're going to put more money in, meaning it's going to grow. And I think you're perfectly positioned as one of those people to benefit from that growth. What is it like to be in America though, right? Versus coming from overseas in your space? I think that being in America is part of my superpower. But it makes things harder because for any, for a sound to go up, you have to connect with the root of that sound. Hence, Lil Nas X did the remix with Billy Ray Cyrus. The combo is the fusion of hip hop and country. So we had to go pay homage. But me being Nigeria, yes, there's a diaspora market, but I just always felt like I needed to go home and reconnect with the root of my sound. But I wasn't able to because of my travel situation. But instead of always complaining about it, I just accepted it and I realized that it was part of my story. And so I just started telling that story. And the more I told that story, the more I realized that was my superpower because even if you're not an artist, I realized that more people are going through that and they don't have to be African. There's Latinos going through that as Indians. Like that's why we did a skit. We were like, have you heard of a black illegal immigrant? People didn't know that's possible, you know what I'm saying? And for me, it's like, okay, how do I figure out creative ways to tell my story? So I accepted it. Yeah. But you finally did go home. Yeah. Which is dope. What was that like? That was amazing, man. The show, our show sold out in an hour. I was on the way from Ibadon. Ibadon is like another state in Nigeria. I was on the way back and I announced it in the car. By the time I got home, it was done. Yeah. So, and that made me realize that we're like, we're really building a global things. And so when I think about my brand and my music, I think global. And that's why I asked y'all that question about Mr. Beast. It's like, what is the artist's version of that look like? Because he's extremely global. And so I'm thinking on a global scale, I'm thinking like, I have goals and dreams of doing things beyond music. Music will always be the core and the root. But like, this is global. Yeah. And it's not, it doesn't stop with me. Like, I want to be able to, I want to be positioned to help other artists who are willing to help them figure out their like path as well. Yeah. But what's so dope about the show is, I don't know if you remember, but like our very first campaign meeting. I don't know if you was on that call, Sean. And I remember we was, I was like asking like, yo, what's the goal of everything? Like, I mean, the views, whatever you want. He was like, man, I don't know if you can quantify it, but I just want enough attention that I can go home and do a sold out show. And I was like, and at the time it was like, you know, you don't, you don't, you don't get goals. Like it's very like straightforward. I want to hit a number. I want to, I want to hit something. But it sounded like even back then, you were kind of thinking beyond the numbers and be like, I wanted to do just enough marketing that I have an impact somewhere to be able to do something. So to see you come back full circle and actually make that happen has been like, really cool. You know what I'm saying? Yeah, I've been, I've been having a lot of those moments where like people were reminding me of things I said, even with the content I was talking to my friend. And she was like, yo, two years ago when we, we met up and you told me you were going to figure out content. And I was like, damn, because I'm just, I'm the most confident person I know. And so if I want to like, I'm going to figure any, I'm going to do anything I want to do and I'll fail until I figure it out. So like I've been having a lot of those moments where it's like full circle and people remind me, like I was like, damn, I did say that. I did say that right. Yeah. You know what I'm saying? Let's take a quick second to talk about the elephant in the room. If you're an artist trying to grow, we already know what your goal is, a thousand true fans. Everybody talks about it, but how do you actually make that happen? How do you get those fans? It's not just about getting views. You got to push people further down the funnel. So let's talk about it. Number one, do you have these people's data? Right? Do you have the ability to text and build highly engaging relationships with these people? Can you boost your Spotify plays to actually have engaged users, not those surface level play listing plays? Well, guess what? Feather Fan is a platform that allows you to do all of those things in one. So it's not overwhelming. You don't have to switch and have all these different logins and switch all your LinkedIn bios. You have even a LinkedIn bio tool that you can do. So everything is done in one place. So not only do you grow your fans, you do it for less work. How about that? Check out foreverfanmusic.com because we know it's not about views for the day. It's about getting fans who will be there forever. Foreverfanmusic.com. Let's get back to this video. Was there any concern of not being received well by the people that you wanted to receive you well at the root of that song? No, really. Because some of them are more Nigerian than they are. I still speak Yoruba. I still speak PG. And I still, like, I'm still tapped in. So me not being there physically is the only thing separating us. I cook better than a lot of them. That is the same confidence. You know what I'm saying? And so it's like, I wasn't worried about that. I was just like, I was mostly worried about when I'd get there. I'm like, bro, I want to go today. And today was turned into, like, 19 years. Yeah, that was a long wait, yeah. Telling that story, though, is beautiful, man. I like, I'm looking forward to seeing more content like that from you, like seeing your father again, right? Just those touch points. Because you have, I feel like those touch points are those moments that, like, they create, like, clear, like, milestones, right? You drop content, content, content. And as viral as something can go, a lot of it is in the moment still. They feed us. But then things like that, that might not necessarily go as viral to people that don't know you. Everybody who's following, they're going to not forget that moment. You know what I mean? And more moments like that would be real cool for me. Yeah, like, I didn't, everywhere I go, I meet people that are like, yo, how is Africa? And I'm like, I didn't even know you cared. I didn't even know you follow me. But people get educated. Like, so, especially the black person, right? Like, that's here-based, right? Generations here is a lot of it's education, right? There's just like, you know, voyeurism to it where it's just like, oh man, that's cool. Like, it'll be nice to go over there or just to see that story. So there's all, there's that aspect of the diaspora that just kind of has that yearning to connect or just to know more. And then some of it's just cool. Like, I remember when I texted you, I was like, what's the downfall? He was playing it to me and then I looked it up and everything. And I was like, oh, so the bars made even more sense. I was like, oh man, right? So like, just by like putting that information out there, like again, like, and then once you learn from somebody, you feel even more connected from it. Like, so there's like an educational piece to the general entertainment piece to what you're doing for sure, bro. Yeah, thank you. Nah, yeah. Well, now you said that you want to do shit beyond the music, right? I know, you know, don't want to get it too ahead of yourself. I know you haven't done everything you want to do in music. But what does that even look like? Shoot, foundations, helping more kids like myself, creative. In America, I want to help creative immigrants. I think I might call it something, creative immigrants something. But then I want to do stuff in Nigeria. I want to do stuff in Africa. I want to see how I could add and create more infrastructure in Africa. Maybe it's the music industry. Because there is no, the government is trash. And so because the government is trash, it bore, it like spills down to everything under it. Entertainment infrastructure is trash. You know, it's like, it's so bad, man. It's bad. I mean, I can't even get to like the specifics, but so those are some things that I kind of like want to do. Foundations, apparel, more fashion stuff. That's like front facing. I love acai bowls. Oh, acai, okay, yeah, yeah, yeah. That's a, you don't hear that. So I'm even trying to figure out more ways to like show that. Because I love making it. I'll be studying recipes. Like I look up where it's from. It's from like South America. Like I mean, I'm a geek for like acai bowls. And so I might, I might do some stuff like that. See if I can take it to like Nigeria and what does that look like? But it's the Mr. Beast, obviously. So as soon as I see, when I see him doing that stuff, I'm like, oh, I'm already thinking in that space. I just got to do it. And I'm going to do it. Yeah. Yeah. I mean, I kind of want to talk about, you mentioned, you know, the entertainment culture, not being the greatest over there. And I saw this tweet yesterday that says something along the line. I might be paraphrasing, but it says something along the lines of, ever since American culture adopted Afro beats, it's been feeling like the music and culture has been watered down. One, I just want to get like your thoughts in general on that. And I find the exact tweet, like once we got cameras to show it to you, but just want to get your thoughts around the sentiments of that. And then two here, do you think that has something to do with the fact that the entertainment infrastructure over there may not be as, I guess, well developed as America's entertainment infrastructure? So you said it, I have to find out. I'm assuming it is the same one. Afro beats is quite boring now, thank you, American labels. Who tweeted that? I don't know if you know him. I don't know if that's a fan. I don't know. If he says that, that's deep because he's a boss. I think they might have a hand in it because what my fear for Afro beats is losing creative control, because labels will probably want to repeat, not even want to, they're trying to. So when you think of like a essence or like a last last or yeah, or if those are the only types of beats people send me. So I don't like, I actually never, I barely ask for beats from people. And nowadays, I just be like, send me loops, don't send me Afro beat loops, send me R&B loops, I will do my drums. I will make it, you know what I'm saying? Because starting from the label, they're trying to reproduce something that's already been done. And sometimes it works if you figure out your own way to present it, but like, they want to do it the exact same way as those songs, because that's their only example. And they're not that exposed versus like doing the homework, going to Africa, going to Nigeria, going to Ghana, learning high life. What is the history of Afro beats? Afro beats, like, you know what I'm saying? Like they're not really, they're just thinking money, money, money, money. And so when that happens, it becomes watered down and you see people, man, I mean, like those shots, man. I'm about, I'm about to say something we was talking about. You just see them, man, doing weird shit and you're like, that is not like African. Yeah, that feels dangerous though, right? To have a music genre that's very resembling of a specific culture to take off without people necessarily trying to educate people on the culture. Like it feels like a dangerous move to make. Yeah, it is, man. And like, it's very selfish because you're just thinking the dollar signs, you don't really, it's slavery, man. We're just back to slavery just in a different way. Like that's just what it is. Oh, you're not in physical change, but we're going to figure out something. And then if you look at the deals, they offer these people? Oh my Lord, dog, them joints be awful. And because the people back home aren't educated, what they get seems great. So that's why I'm like, I feel like being here is my superpower because I understand both worlds. And I could figure out a way to help other artists like myself or at home like really leverage a bunch of things. As much as you think Afro beats needs America in the sense that it's such worldly music, right? It feels like, that's the best way to say it. Like similar to Latin music, both of those two genres feel like the energy is infectious regardless, right? No matter if someone understands the words or anything, it could be played across a lot of places where a lot of artists that come out of America, well, specifically what we're seeing in hip hop right now, some of the things have limitations within America, right? And I don't feel like because of globalization, there's not as much of a need for America for validation. Do you see it that way or is there still a level of need to make that connection? Because I do talk with a lot of artists, Afro beats artists, they're still like, hey bro, we need you to help us pop over here. And I don't know if y'all need it like that. I think it's layered because the American music industry is like the ultimate example in music globally, kind of. And I think that's because they have infrastructure. And so when you're coming from a place with no infrastructure, you're kind of like looking at that as if that's the best example, but you don't even realize the flaws in that infrastructure. So whatever is presented you take. And I don't think we necessarily need America. I think it'll be very good, which is happening if we could find a good partnership between the industry and African artists so that the sound could penetrate more, penetrate more in an authentic way and hit more people. I don't think it's a need thing. I think it's for some people it's a want thing, but it'll be good. Because if you think about what Bad Bunny is doing, I don't look at his numbers or his stats, but I don't think he doesn't need America. That guy is going crazy. But another thing is that, because yeah, I don't think we need America, man. Whiskey's been selling 10,000, 20,000 tickets before America. Exactly, that's my point. But when you go to Africa, you'll see that America is like the super giant. America's always been the super giant for Africa. And so anything American to some people is like, oh my God, I want it. And so I feel like that's why some people still seek that validation. Versus me when I'm here, I'm like, it's not that it's cool. It's cool, but we can make a lot of things move in Africa too. And so it says, yeah, I don't know. I don't know if that answered the question. Yeah, I get it, man. I just don't want it to be a repeat of, you saw a hip hop, and it was the cool, and then a lot of things started to be hijacked. And it feels like in some ways, mentality-wise, it's a repeat where it's like, y'all have the cool. Y'all have the control. Y'all have the leverage. And it's working because of what it is. And it's not like us, but then there's some people who want that validation. It's like, as long as y'all keep doing what y'all are doing, that's going to stay cool. So yeah, that's why I asked. And that's why I like why you brought up Bad Bunny, because I feel like Latin music did it right in that way, right? Like it's like, hey, we figured out a way to be appreciated by the American audience. But we don't really need y'all, you know what I'm saying? Our artists, yeah, our artists don't go crazy whether or not y'all rock with us. We've gone crazy before. We're going crazy because y'all do. And if y'all stop doing it, we still gonna be here. We're still going crazy. Yeah, I feel like there's only a few artists that think like that. I just noticed based off of conversation with them, but only a few African artists think like that. I mean, some that are like dying to be accepted. So yeah. Got you. Got you now. All right, taking it back to your music, man. How do you, how do you choose your subject matter? It's feeling based. I'm always thinking about my story and I'm always thinking about stories. And so it like, is this feeling based? I started off with a lot of mumbles. And I try to find themes in those mumbles. And how does this make you feel? Does this feel like plants or does this feel like water? Like I asked people those questions like that all the time. Like, what does this make you feel like doing? You want to punch somebody? You want to love? You want to dance? And then from there, I'm like, okay, do I have anything internally that I can create and share as part of my story? Or what are some stories that people shared with me? That I can help them tell through this song? And so yeah, those are like the two main spaces I think. I don't really do much outside of that. And I just try to simplify my process now too. I try not to overthink it. Yeah. So a song like, one that was one of my favorites for so long was so good, right? Where was that like based off of like old relationship? Is that just like feeling this is what this beat feels like? Or do you not even create the song before you hear the beat? It depends. But that song, I came across, I saw a bunch of like beautiful black women and I was like, damn, they look so good. Literally, it was just like a bunch of beautiful black women. And when I made the beat, I was just like, no, you look so good. Don't know how you do it. Always change the vibe when I see you on my line. Tomah. Yeah. You know what I'm saying? Like it was just very, like I didn't even, I just wrote it, left it, then touch it. Next thing, everybody praises the power in your phrases. Feel it in my mind that you're so divine. You know what I'm saying? Like just trying to connect that experience that I had while I was scrolling on Instagram, turning it into a song. That's hard. Yeah. Yeah, I've had women tell me like, that's how they want to be spoken to. That's another thing I figured out. I was like, because I used to like, when I first started making music, my joints were hard. And I used to rap a lot. I'm like, even if I, even when I wasn't rapping, my singing was like harsh. And I was like, it was harsh and hard. And then I just see a bunch of niggas in my comments and my shows. And I was like, yeah, we're going to have to switch it up. Definitely more women listening to my stuff. And now I literally sat down. I was like, yeah, I'm not, I'm not rapping anymore. I'm so serious. And when I realized that like, at least the type of women that I wanted to speak to, and that I find myself attracted to, they wanted to be spoken to that way, I'm going to just make songs for y'all. And the carols fill up. Yeah. Oh yeah. And now you niggas be finding their girlfriends in my shows now. I was about to say, man, as a fan, bro, I, I, I appreciate you for making that move. Hey, man, I appreciate you. You'll be finding it. Look, you're welcome. Oh man, this, that's actually really dope to see because it speaks to the power of one, the choices, right? And how I always say it's all marketing, whether you want it to be or not, right? Like you put out the energy to the vibe of the party that you want to create. And you attract that party, right? You can track, look like a bunch of niggas. You can attract some women that's going to come to twerk. You can attract some women that's going to come to like, let's vibe out, let's dress up a little bit more classy. And it could be that same woman that would be comfortable to twerk, but it's just a different energy, right? Exactly. So like, what would, I mean, you basically just touch them that realizing the power and your words, right? In the same way, we just talked about so good and you figured the power of a woman's words. Like, how does that even feel, right? To see that you actually made that decision and it actually created the world around you. It feels crazy, man. It's like, it's such a, it's very empowering because I think a lot. And when I think of doing certain things, I'm always like, is this going to translate? I don't know. Let me try it. And so when I try it and I see it translate, and like, all I need is one like from the type of person I'm trying to attract. The moment I found that one like, like early on, now I can't do that because it's too many. And like, it's a lot, but early on when I switched and I made that decision, I would just look at the women that started following me or just people in general, not just even women. Just like, if it was a guy, I'll look at the, I'll look at his page. I'll look at who he's following. He's following the type of women that listen to my music. I'm like, got him. And yeah, so I just, I made that conscious decision and I just kept going with it. Yeah. You put that in your content too? Absolutely. Man, there's a reason why I was watering plants. Come on, man, you think I was watering a plant? For really too much, for really too much. I have plants, but I'm not like, I don't know plants like people do. You know what I'm saying? But I just, people like plants aren't, I'm gonna buy plants. And it makes my apartment look good. This is my plant. Yeah. Do you have any acting aspirations? No. You've been doing a little bit more acting lately though. I'm good at it. Man, I'll just be like, look, I'm trying to get more people to listen to this music and I'm gonna just try more stuff. And I noticed that some other people would try like skits, but I'm always thinking, how do I make it? How does it get it to my audience, the audience that I have and the audience that I want? And I tried it. I'm not, I don't think I'm gonna do as much as I did. All the stuff we shot, we shot it at one day. I just come up with the concept and we go. There's no, it's not much scripts. I just tell them key things to hit on and then we go. And so a lot of them are friends, so it feels natural. It's like, we have all those types of conversations in DMV slang, in my African Nigerian slang. You know, I might bring a Yoruba one. You know what I'm saying? Like, so, but doing those skits, I realized that I was a good actor. But I don't want it. I don't, man. This, this acting is like, if I want to do acting, I really want to study it. Because when I do something, I want to be the greatest. I want to be the best. Like, that I could be in it versus half-assing it. Like, if an acting role comes now and it's not tedious and it doesn't require me to do a lot, I'd probably take it. It's a nice bag, you know? But not like, I wouldn't try to be Will Smith or Denzel Washington today, you know? Yeah, yeah. So you just recognize the art in itself and you respect that? Oh yeah, I respect the way too much. But I do want to score music for movies. I want to produce movies and I want to direct more visuals, I won't say movies, but just more visual stuff. For yourself or other people? For other people. Have you already been getting asked from other artists to do things like that? Not, I've been talking to some fire people and that are doing some crazy things and they're like, Bruh, you're great. So whenever we have something, we're going to let you know. So I'm just waiting for that call because I got ideas. I have a lot of ideas that I can't do because it doesn't even fit my brand. But it'll fit other artists, yeah. That's a, again, we go back to decisions, right? Like you have these ideas because as a creative, we know so many people have these boxes they feel like they're in a trying escape, right? So I got all these ideas. I want to be able to do everything and be recognized for everything. That's how some people go. But then you have people like you who are like, yeah, I'm going to do this and I have the ideas. I'm going to use other people as the vessel to get those ideas out. So what makes you say, yeah, I want to, I'm cool with keeping this box quote unquote around myself and then just allowing my expression to come through other people. I think like it's just all decisions and focus. I don't want to lose focus because I know like, I just have a good understanding of my main purpose and the steps there is, there's required to accomplish all the missions and things that I feel like God has placed in my heart. And so I am great at making music. So how do we make sure the world knows that many worlds is the greatest? First, if that is not at the forefront right now, unless God bumps me and is like, take this, this might help that. I don't want to lose focus and try to like do it too much because that might just alter my mission or my purpose. That's what I feel. But focus is really important. Like a lot of successful people that I look up to are like very focused. They just focus on this and they get it done. And so for me, it's like, because I'm so creative. If I don't focus, I'll be everywhere. I direct that movie, I direct that video, I make the song with this person, I'd act in it, I'd make their next clothes, I would style them. I would make the next Acai bowl today. I would make the next restaurant. I'll make the dopest record like so, but I have a whole life to do that. And by the grace of God, I live a long life. And so I'm not in no rush, man. Right now is just do this music thing, get it to a dope level, help somebody else. Next thing, look at everything in phases and stages. Now, I want to ask you this question, man, and not necessarily in the context of music, what do you think when you hear the term no labels? When I hear no labels, I hear like, there are no limits. We could, I could do whatever. There's like, as creatives, we feel like labels box us in. So as a creative, when I hear that, I'm like, oh, I could do whatever. But I think that's why I love that name too, because it just makes sense. So like the content that is needed, the artists need to watch and marketing people and the industry in general, it's like they need to see that you can pick a route and you can be great at it. You can sign, you can be independent. You can find a middle ground between both, make partnerships, all that stuff is dope. And so that's what I hear, there aren't any limits. Well, hey man, I appreciate you pulling up, bro. It's been a pleasure to have you on this channel since. We've had conversations over the years, and we knew this, we knew this day was going to happen. Like me and Jakurian knew this day was going to happen. Like man, he's from our We Got To Get On channel. We've been talking about that for years. And you just kept, you know, coming big. I'm grateful, man. I've been a fan since like, man, I've been a fan since it was just you, and you had your own page, and you was talking about ads. Like I learned how to run YouTube ads well from you. You know what I'm saying? Then you got, when you started working together, I was like, oh, that's hard. It's not a little crazy. I've been tapped in. So I'm really thankful to God for the growth that you guys have. Appreciate you, bro. Appreciate it, man. You're a part of that, man. So we appreciate you too. 100%, 100%. Well, yo folks, this is yet another episode of No Labels Necessary Podcast. I'm Brandon Shawn. And I'm Corey. Many wells. And we out. Peace. Appreciate you for watching. If you like content like this, you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at nolabelsnecessary.com. And the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some use that we do on YouTube. We get straight to the information. There's play by play in courses that give you a breakdown of every step that you should do to get success. And you have the ability to have communication with us. We get on live talks, a lot of cool things for members. And it's free just to hop in. So check it out right now at nolabelsnecessary.com.