 systematic desensitization. We're going to systematically desensitize you to particular stimuli, right? To reduce it. I think we need to kill this one. I lost my example right in the middle of it. Gore in movies. What's up? Gore in movies. Gore in movies. Al Gore? I guess. I mean in one sense, yes. We could slowly systematically desensitize you to that. Yeah! You see, if I just show you a little bit of blood and then it gets you used to seeing just a little bit of blood on camera, right? And then I can show you a lot of blood on camera. You get used to seeing that. Then I could show you chopping somebody's arm off. Then eventually I could show you chopping their head off. And maybe even eventually I could then systematically desensitize you to be around violence altogether. So systematically desensitizing by exposing you to a particular stimulus to reduce the, I don't know, some of the classical responses, the classical condition responses to it. So systematic desensitization is a powerful tool that you can use to break the connection between a C.S. and a U.S., right? So if you're afraid of spiders, we might systematically desensitize you to the presence of a spider by starting off with a picture of a spider on the other side of the room. Systematically desensitize you. So there's a lot of layers to it. But I think most people are pretty familiar with this procedure. So because it's really popular to talk about in every level of psychology.