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Uploaded on Dec 1, 2011
Richard Branson is best known as a social entrepreneur and founder of the Virgin Group. In the past year, however, Branson has stepped out as a prominent supporter of drug policy reform. His courageous involvement with the Global Commission on Drug Policy electrified the global media and brought a new level of attention to the growing movement to end the 40-year-old war on drugs. "I think it became clear to all of the commissioners that the war on drugs has failed, and that what we need to do is to treat drugs as a health problem, not as a criminal problem," said Branson to the conference attendees. "Good luck trying to knock some sense into governments."