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Published on Sep 27, 2007
The Making of new Sony Bravia ad
2.5 tonnes of plasticine on set 40 animators 3 weeks 189 2ft bunnies 150 1ft cubes 10ft x 20ft purple wave 30ft giant rabbit. 6 cameras. 40 animators working through 4 hours generated 4 seconds of footage. 40 animators working on the same scene had never been attempted before. The 60 second spot will be constructed of approximately 100,000 stills.