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Published on Sep 21, 2011
InfoTrend Inc.'s Dr. David Geddes accepted the Institute for Public Relations' 2011 Jack Felton Golden Ruler Award at a special luncheon, sponsored by RF|Binder, at the North American Summit on Public Relations Measurement on September 19. InfoTrend's case study, "The Toyota recall crisis: A predictive mathematical model of media impact on corporate reputation," exemplified excellence in public relations research, measurement and evaluation.