 Hello, my name is Jim Barlow and I'm with the ST America's marketing team for NFC and RFID. Today I'd like to talk to you about the TRUST25 digital signature authentication and now how it can be used in your product. There are many use cases out there in the field today where NFC tags are used for various reasons such as wine bottle for more information on the wine or to make sure it's not been tampered with, various types of products for brand protection and you want maybe trace a product, engage your consumers more by allowing them to get further data or information. Particularly today we want to highlight specifically how the ST NFC tags help you with the anti-counterfeiting and the brand protection and make sure that something is authentic. Let's talk about how the TRUST25 works with a simple tap on your product and we do an identity check using the TRUST25 digital signature. Let's talk about how the TRUST25 digital signature is created. In the ST factory, in a secure area we have a ST private key that we only have possession of which along with the unique ID in the tag is combined in a FIPS compliant algorithm which creates a unique digital signature and is programmed into the NFC tag. When your product is in the field with the NFC enabled tag, we would provide a public key that you take that and feed the unique ID of the tag into an algorithm that is provided which creates a signature that's compared against the TRUST25 signature that was programmed in the secure area of our factory, determined to see if there's a match or not a match and on top of that, once the silicon is verified to be authentic, you can take that and then TRUST unique ID to be compared to a cloud-based database. Now let's take a quick look of all of this in play in a quick demo in the next video. So in the real or not video that you just watched, we showed an example of the TRUST25 digital signature being verified in real time and you can see in the video that we can help enable you with both Android application development or iOS application development and with under NDA we'll share all the appropriate app notes to help you develop your product. At ST we have a broad portfolio of NFC and RFID from tags which include 14443, 15693, dynamic tags also covering various protocols, a full range of different performing NFC readers and also a UHF RFID rain reader. Thank you for taking the time today to learn more about ST's NFC RFID solutions, in particular the TRUST25 digital signature which can help with the authentication of your product.