 You know, you talked about the kinds of things that leadership needs to do and can you talk a little bit about how leaders need to be able to act differently, the role of leadership, the CEO, the executive team, how leadership should change as we go through the transformation and as they operate in this new environment. So maybe to put it a bit in a broader picture for me, it's not only the leader, the leader is super important but it's more than the leader, maybe just to give the full picture. On the one hand side I think you need to think about the structure because if you have the wrong structure you can have the best leader but you will not be successful and therefore it's important that you separate this new world from the old world and that you make sure that they have the freedom, that they have the autonomy to really thrive and to do whatever they want. And just basic things that they have like can use a different IT system than the core organization is using, that they can use different employment contracts and the core organization is using because they need to have more flexibility, different incentive schemes etc. So that's the whole structural part and then also you need to set up the processes to make sure that everyone is heard in the organization and like corporate accelerators but in a good way so to make sure that even the intern that just started a couple of months ago if he has a great or she has a great idea that there is a way that those ideas are kind of channeled upwards to the top management and what a lot of companies do and now and then this is linked to leadership that the top management team really takes the time to listen to those pitches and one guy and it's also someone I really admire in terms of his leadership skills so he really travels around the world and listens to the pitches of everyone in the organization and he spends 20 days of his busy schedule to travel around to listen to those pitches and even if it's the intern then the CEO listens to him or her and if it's a great idea this this person has the possibility to to build on it and so and what they do they kind of have it in this and this internal kind of innovation competition and they first of all they have those pitches and then they select some of them and then it's also nice then those that are selected they put them on the intranet and then different employees or all employees are invited to kind of give their votes on the good ones or not as good ones and then the ones that come in the next stage they ultimately they can then pitch their idea in front of the top management team and then the nice thing is the ones who win they can either go three weeks to Harvard for an executive course or they can spend three months just out of their job and focus on their ideas what do you think they have done that for the last 10 years that's how many went to Harvard what do you think zero no nobody went to her because they are so inspired they wanted to continue their exactly because their idea maybe it's there it's their thing and they want to push that forward and that's for me great leadership coming to your question so making sure that you inspire the people making sure that you empower them that they that they drive it because you need the people to drive this transformation also to drive this ecosystem and only if you are a great leader then you are able to to make that happen yes creating the environment to be able to ensure that there is engagement that it's fun even you know what you just talked about you know it creates a sense of excitement that I no matter where I am in the organization no matter what my role is I can exactly so it's inspiring just to create an environment create an environment that's one thing but then and then even more difficult when this thing is not successful and I've I've seen a lot of cases where they were not successful obviously because not everything is successful but then it's also critical that the leader steps in and that the leader make sure okay if my team is or if this great project is not successful because either it's too early or whatever the reasons are so that the leader make sure that all those different people that are working on this project and they're so inspired yeah that they see that somebody cares about them exactly that they have a future in the organization yeah for me that's safe exactly it's a safe and for me the great leaders are those that really go last so to me that they they really look for different new jobs for those people that ventured into those new projects and if they were not successful the leader has the responsibility to make sure that they have a career afterwards they are not the guys while you failed and I don't want to have you on my team because you were not successful with this project no in a different way so you are the most valuable resource in the organization because you have the experience you have the knowledge they took the risk exactly they took the risk and you want to be able to ensure that it's recognized it's not not only for that individual but everyone else in the organization sees that exactly how you reacted to that and that creates even more engagement of the organization to say I can take risks too exactly yeah but it's still a difficult thing and a lot of organization especially in the big organizations because your career were basically based on successes and now if you are not successful what does it mean for your career and that's again leadership that the leaders make sure that those people are protected and that they are kind of still can make their career in the organization