 మ Kardashian మ్�aning Razept � Shopping మేవృిలిదాaut Reich మృరావా ఇర of మ книాయారవాతుంని నా నింపవacağım. పణదిగా ండితూం మ౎యిసాి t observer నిబంరో సియిల౿సి. నిక్త్ సిమ్ట్ం నికిసా పోనిత్బ్ాద్ మ్ట్ఱ్ మాల్సారినంపిం సిలిమ్సిసింపిండిరో సిమ� hogy సిస్పియ్టి మనేత్రో మా్యృస్ం నికిమ్సిస� the real and developmental marketing. the real marketing is basiocally developmental marketing. blush one is the developmental aspects the other one is the real consumption does growth aspects. when real consumption takes place, meets worse real income increases and in order to increase the real income we will have to adopt the developmental mechanism. suppose for example, the bank's the banks have made massive penetration into the real area. సృలవ్న ఇసిస లోబిదిసారంన మీన౜సిసాత్వా�野 prometa-మజసం కిlished�ార్మారా మాార్ఆ సంరం ఆజికారం మరిమ్కార్టి మార్టి మారిట్టి మికార్ పిక్చపరా. సాస్ల్ల్త్న్న్ఢియని మోభికస్న్య్ూదా వారారూవ్న్ సిన్నానిల్లోప్ల్లారార్లోచ్ల్న్ దెదూల్న్న్నుబంన్న్న్స్న్న్. సివరాసి ఫియరావాటుడి మాయ౔ామికంనంది సిఎంవాన౿ మిలెలికేని వానికి ఎంవరికేనాచిలు మాకికేనీత్ంది మారిలాటుని మానికి మ౿ర్ంద్ మ� మంత్లండాక్. In other specks, like in health insurance, these are emerging trends As far as rural and developmental marketing is concerned. భాన్నా బ్రంతరాభరంచుని యాసింత్ర్వినున్త్విని సందాసంచత్న్ నందర్టిందాన్. urpose is the bottom of the pyramid is a huge marketing opportunity. And drink and see earlier in the real context. The people did not use sample in today's context. You will see the Shyam there Julie Pearson a real update basically  enhan spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray spray consumers who can provide them marketing opportunities. Like I say ITC is ishwapal the wheat farmers the shrimp farmers or the soybean farmers they are giving a good price at their growth state so they don't have to depend on the middle man so the corporates are going more say potato farmers the chips manufacturers or the tomato sauce manufacturers are depending on the tomato producers so these are all things which are taking place in the rural areas contract farming is coming likewise spices also that's way say ITC ishwapal model i have just discussed so the government and the private sector need to come together to promote inclusive marketing means embracing each and every one in the marketing process and that is an emerging trend which is happening corporates are moving and they are adopting the non-corporate practices and a non-corporate are adopting the corporate practices ultimately to bring each and everyone into the developmental fold like the example of say ITC ishwapal earlier the farmers had to go for distress selling now the farmers have the knowledge of the agri inputs they have the knowledge of agricultural agricultural production agro machineries and crop insurance and they can sell their products good quality products to ITC from which right we can get the asset work like that so the share of rural wallet has been rapidly shifting from food to non-food items earlier it was mostly on essential commodities so the the one rupee earned by rural household will be spent maximum on food items in today's context the new categories are emerging suppose that this is the digital mobile rental private tuition transportation xt internet uses so new categories are emerging because of these are non-food services so in rural area we also we find an emerging trend in terms of the consumption behavior then rural economy has since from a slow growth subsistence agriculture economy to a fast growth economy we find lots of migration from rural to urban areas the importance of rural economy can be caused from the fact that nearly 70 percent of india's population as i told india lives in villages 56 percent of its income 64 percent of its expenditure and 33 percent of india's savings come from rural area so that is an important marketing opportunity for the marketers developmental marketers as well as the corporate marketers there has been rapid increase in rural literacy levels improvement in health indicators increase in per capita expenditure we find a number of indicators which are showing a positive trend but at the same time there are concerns also so all all these aspects together rural and developmental marketing is an emerging phenomenon that is an important point for the learners to learn then another aspect is the services marketing we all are living in a service economy it was not so during the time of independence that was mostly a gradient economy manufacturing came in the 1960s 70s 80s 90s onwards we find the emergence of services and this has been facilitated by the growth of income and our increasing participation of the women workforce different causes earlier the share of service sector to the gross domestic put us of many countries in developed countries it is more than 70 percent 75 percent in our context it is about 56 percent 57 percent yeah 57 percent to be precise so then 34 percent of the workforce engaged in this tertiary sector it's a very important sector and this also reflected in rural economy from firm to non firm means non firm means the restaurants etc firm means the agricultural workers agricultural workers are going to restaurants so there is a saying say firm f a r m firm to f i r m firm then to fork f or k fork is the student firm is the middleman who will be facilitating the firm producers and the firm is the agricultural producer so in real markets services primary comprises of retail trading retail is a very important thing that is an important component of the tertiary sector transportation communication financial services banking healthcare housing and we all see right lots of centers are taking place in all these areas and then information also information in terms of say weather conditions as i have told you itc they provide the weather conditions they provide the firm the sale prices of the commodities then we find important emerging trends taking place in terms of consumer engagement nowadays consumer relationship management marketers are having and it's most difficult that bear the service the i c t enable services likewise in the employees also it's a provident fund or say reverse retail in all these aspects we find the employees are also increasingly involved then we all know atms even the bank passbooks we can get it updated self-check in airports self-check out in hotels and variety of other activities we find because of the internet internet we find investment trading air ticketing customization of products are all things which are taking place because of the advent of the service economy so these are the importing trends emerging trends as far as marketing is concerned thank you thank you very much