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TOMMY HILFIGER - Window Display Review - Make Your Window Sell™

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Published on Jan 19, 2010

If your store has different types of products, use your windows to differentiate the range.

Tommy Hilfiger has 3 smal/medium open windows, and used them to divide male from female, while the third was dedicated to window display seasonal sales and contains both products.

The overall is empty, the space should have been used much better for example it could have been added a mannequin to each window display (female and male).

You must focus also on details,

-working on visual merchandising styling,
-offering a complete proposal for sale,
-add accessories
-imagine the opportunity of use.

Do not just expose the product as it is, convey to its full potential.

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