 For all those watching our videos and exchange for media, I make sure I'm here to interview Pulkit Trivedi, director of Facebook India. So Pulkit, if you can tell our viewers a little about today's Facebook KPMG Travel Report launch and regarding the growing travel industry and how it will help the brands and how the brands can benefit from this business proposition. Sure. I think travel is at a very exciting stage in India. If you look at all industry reports, domestic travel will be a $50 billion industry, largely led by airline and hotel growth. Given how the internet population in India is increasing at the back of connected smartphones, travel is increasingly becoming more and more mobile centric. Travel as a sector is also very, very personalized, which means that people now are becoming more demanding and given the fact that they spend more and more time on mobile phones, travel is an experience, whether it is dreaming about travel, planning about travel and sharing your experiences post-travel is becoming increasingly more mobile dependent. So our endeavor here is to unearth some of the consumer behavior that travelers depict in the context of a growing mobile phone user base. And what we are trying to do here is unlock the various aspects of how consumers drop across various stages of the funnel, starting from awareness to consideration to intent to purchase. So what are some of the factors that lead consumers to abandon their purchase journey across each of these stages in the path to purchase? And what we call that is friction. So ultimately the objective of this report is to present insights on what causes friction at each stage of this path to purchase journey and what are some of the dominant friction points led by media, right? And when you combine all of these insights, it will help brands and businesses to shape their mobile strategies in a much more meaningful way. Let me give you two headlines on what this report is talking about. The number one headline is because of media friction, there is a loss of revenue for all the businesses and brands. If you were to reduce friction by the use of or integrating mobile appropriately in your business stack, there is an upside of $42 billion that you can achieve by 2022. Half of that influence, mobile influence across airline and hotel industry is going to be influenced by Facebook. And that's a huge revenue opportunity or upside that business and brands will care about. And these insights will help businesses shape their media strategies in a form that fits their overall mobile mix strategies in the best possible way. So our endeavor is to take this report to organizations and help them craft their overall strategies which help them grow their business, acquire more consumers and strengthen their brand proposition. Thank you. Thank you.