 Good morning, everyone It's a big honor for me as an ICT Qatar team member to be part of this forum among these prominent speakers and share with you some results from a current smartphone study that's been done on the usage of smartphones in the country My presentation will be really short I would just like to have a brief introduction on the global market perspective and dynamics Then we'll walk you through the results of the Qatar smartphone survey and then I'll try to go back to the global big picture and connect like Local market with the global trends and how local users can benefit actually from this amazing technology so My first slide just shows this well-familiar picture of increasing competition for both operating platforms and mobile applications and I would say that now it's all about how they get to know better and better the consumer attitudes preferences and behaviors and get even where the users themselves are not pretty aware and This of course has to be transformed into into demand of technology This Chart was shared by Nielsen in their final survey report and is one of the many studies and market predictions available these days on the growth of the smartphone market I've recently come upon on a quite huge number of predictions on the growth of Smartphones in terms of revenues and users and the numbers vary in For the for the for the subscriptions the numbers vary from a few hundred billions to even one billion users in two three years Perspective of course revenues. They also arrange around billions of dollars The instant the interesting thing here is that The trend clearly goes towards Having mobile Handsets especially smartphones More and more used by the consumers and even predominantly Compared to their Desktop computers and even laptops some of the market analysts even go further and say that in a few years Computers would be absolutely obsolete Since the smartphones would evolve further So To tell you some details about the Survey that has been done by Nielsen by Nielsen recently in collaboration with our team It's actually a syndicated market research that's available also for 11 other markets worldwide and actually Allow allows us to benchmark against some pretty advanced ICT Nations in ICT adoption such as Singapore or UK also Fast developing markets like Turkey or regional peers such as Kuwait Here in Qatar the survey was done just December 2011 and January 2012 so it's really very recent market data that we were going to share with you and it basically covered the population of Qatar with a Sample supposed to represent the populations current population structure of it basically Residents from both genders in the age between 15 and 64 To give you some overview of the current Qatar market situation We shall definitely mention that the local population Has comparatively higher disposable income And this gives quite an advantage in terms of adoption of high-end mobile devices such as smartphones the local operators local mobile operators They make available mobile data services through three and three point five g technologies and in terms of Handset market we have for all latest offers such as brands and models from different Retail sellers and both mobile operators combined with Some data and co minutes and now Focusing on the results from the survey There I can summarize The key findings in three main topic and three main topics three main points The Now comes the best part of my presentation Qatar feels like pretty in excellent position compared to all peers Striking at 75% penetration rate for smartphone phones The respondent shared with us the key reasons for purchasing a small smartphone and mobile Phone in general they go for stylish design and when we talk specifically about smartphones They would go for innovative features Talking about innovative features. I'll go to the third key finding of the survey and It shows that still the local users are not getting full advantage of the enhanced features of of the smartphones This slide is basically showing what I just mentioned Based on on the respondents answers feels like all of them are owing a mobile phone and 75% of them have Phone that can be classified as a smartphone Just for comparisons as I mentioned you we stand even higher than Singapore at 75% these are results from the same syndicated research while Kuwait, which is a regional peer Stands at only five to six five fifty six percent Overall In terms of demographics smartphones in Qatar are used of course predominantly by the younger population in the age of 15 up to 34 and In terms of genders Seems which sounds pretty good Males and females equally use smartphones own smartphones Talking about Market dynamics I Would just say that the results that we got for Qatar Are pretty much of the range of some of the statistics that were shared yesterday Talking about market shares for the GCC and the Middle Eastern region We confirm here as well that no case the market leader for non non-smart phones and Leads the market also for smartphones Followed by Blackberry and Apple of course in terms of satisfaction levels these three brands are pretty Satisfying for the users and we have a lower satisfaction group For Sony Ericsson and Samsung So this was like two different groups of satisfaction clearly identified by by the respondents Talking further about The market dynamics It's interesting to know that in the last six months Around the twenty twenty eight percent. This is like one-third of the respondents has adopted a smartphone and Another 39% of those that currently are not using smartphone intent to upgrade 77% which is like the huge minority of the known smartphone owners are planning to buy one Nokia is definitely a market leader so far, but seems like Apple it has a very good brand momentum and Blackberry also looks very stable on the local market Talking about specific handset preferences I Can confirm that the results clearly show that there is no second hand Market in in Qatar Around 90% of our respondents confirmed that they prefer to buy a new phone And it would never go for a second hand one So Together with stylish designs and innovative features which are quite like enhanced features of a mobile handset Claiming that this is this is these are the basic reasons for for the users to buy phones Together with that feels like Local users pay pretty high price for For a new handset averaging at one thousand seven hundred eighty-two real and This is around $500 and seems pretty high compared to our Benchmark countries Well, you can clearly see that Apart from the fact that consumers are Reacher in Qatar Another trend that I would Notice that more competitive markets such as Singapore and UK have a lower average price sped by for a smartphone talking about applications and mobile media usage which goes around what what actually these Nice smart gadgets are used for I would go back to The third finding of the survey that I shared with you already It's Interesting to see that a big portion still very big portion of the owners of smartphones, which is around 70 67% are Not using any applications and this Ratio gets even higher when we talk about downloaded or purchased applications in the last month From those that use applications still People of course prefer not to pay for them and out of 13 applications Stored on the mobile device eight are free and five are pet something Interesting also is that Majority of the users didn't share any privacy issues in terms of smartphone usage and personal data Owned by application providers the number of the of people that have concerns was only like 15% Compared for example to 48% in Singapore People that are into gaming and social networking, which are actually the most popular Ups and features of the phone used I have like one to five sessions per week Going further with the results All categories of smartphones and Different brands users show pretty high satisfaction levels For for the device they they own so Majority of the smartphone users Are also satisfied with their own mobile operator and they would definitely recommend it to somebody else There should be something else Mentioned when we talk about satisfaction And what prevents the current market from growing further and I believe that this chart showing the results of Key barriers to smartphone usage is summarizing very well these additional points So people that claim that they would not go for a smartphone Shared also reasons why they wouldn't do so and the main reasons for it is that the handsets are expensive But they also don't need any additional features or applications that these kinds of handsets are allowing them to use to summarize the results presented so far on a global scale looks like this A Market would be really significantly growing over the next few years and this will be driven by enhanced and well-informed consumer behavior and Increasing competition by the side of the suppliers in terms of mobile applications and operating system Another evolving trend in the global market is That now their Lower-cost smartphones available which would further Increase the customer base for such kind of handsets Going back to to the local market feels like based on the survey results that We still have issues with the prices both handsets and and mobile data services But as soon as there are cheaper handsets available on the market, it feels like there should be something done to Take a telecom market further to competition so Local smartphone users can get real benefit of their handsets It felt like during these two days that we got quite a few good examples for development of local content and apps I found I found them pretty exciting but It still feels like the local app developer Developers they like community or they they like like Certain awareness among among the local users so To finish my presentation. I would go back to what was earlier presented by Tommy I can say that I'm pretty excited with this amazing mobile applications of the mobile technology that he showed us and Have the feeling that the local market in Qatar and the local smartphone users are ready now to take the next step and Go from just owning these Amazing devices Use them more and get the real benefits into their lives. Thank you very much