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Streamed live on Jan 26, 2014
When Typhoon Yolanda hit the Philippines, thousands of people became homeless and even more suddenly lacked basic necessities such as food and medical support. So, within days of the disaster, Oxfam America had launched an operation to provide relief to the disaster struck areas. Being a global community, we felt that we had a responsibility to help our fellow humans in need and thus started a campaign to encourage donations for the relief effort. At the end of this campaign, we had not only raised funds for the people of the Philippines, but had also noticed a significant improvement in in engagement, reach, and player interactions.
It is based on these grounds that we want to focus today's discussion on how uniting a community around a common charitable campaign can create a viable strategy for community improvement.