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3D Projection Mapping for the Ariel's Deep Cleaning Test - Ariel

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Uploaded on Jul 2, 2011

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The largest laundry detergent across Europe, the Middle East, Africa, and Asia - Ariel, conducted the World's Deepest Cleaning Test. This visual spectacle was the finale of a two-day gloabl launch event for Ariel Pods. Celebrities, the media, and influencers travelled from all over the world to experience this in Dubai. Ariel scientists made use of innovative 3D tools and technology to develop a new deep cleaning formula. This 3D projection mapping was done on a large building within a construction site in downtown Dubai. The first 3D projection mapping in P&G history, the creative agency was Muse Amsterdam.

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