 So we're here at the Cypress booth and who are you? Hi my name is John Whye. I'm the Vice President of Marketing for our PSock product line. So what do you do? What does the company do? We make programmable solutions. Today our highlight is our PSock family, our programmable system on a chip, which is a Cortex M0 class device or Cortex M3 class device with a PLD programmable digital fabric and an analog fabric, programmable analog. So you have a bunch of booths around here talking about the solutions for IoT for example. So you have solutions for IoT, a PSock for BLE, what is that? So it's our PSock programmable solution with BLE radio integrated in and it lets you design your own custom BLE solution so you can put any kind of communication ports you want, custom logic, you design it all in the schematic interface. So our tool uses a schematic tool and you can click and drag and add new logic, connect literally the way, design the way you think. You can connect wires, put new components in and it allows you to pack it all into that one chip. What's in there? These are just memory sticks. So this is the module right here and the chip is this little black one here, this QFN package and that gives you a full PLD programmable PLD, Cortex M0 and a radio with integrated ballon all in one chip. So are those for developers? Yes, this is our pioneer development kit. We do lots of development kits. We have a brand new development kit that we just rolled out this week at the show is our new PSock 4M series. This is a 128K based Cortex M0 with multiple UARTs, CAN, DMA, real-time clock and a full programmable. So you announced it, you're going to ship very soon? Yep, we started shipping next week. So we're taking orders next week. This has our capacitive sensing. So all our PSock 4 families have integrated capacitive sensing as well as proximity. So you can literally stick a wire in here, make a proximity loop and see up to 15 centimeters away. For Arduino shield compliant, so we're a full 1.8V, 3.3V and 5V product. You can program our IOS, whatever voltage you want, and full Raspberry Pi interface as well. So we can do all the front end analog and digital interfacing and then hook up to Raspberry Pi back in. And what's the CPU in there? This is a Cortex M0 based product. So do you make the CPU? Well, we make the whole thing, the whole chip. You make the chip, the board. The board is everything. Is it a good price for this one? Yeah, this is 25 US dollars. 25 US dollars? That means a lot of developers are going to get this, right? Yes, this is super easy to get. And it's a great starting board. And then we have actually our new, this is our second new kit we announced this week. This is a $10 board. $10? Best value in the market. You get a Cortex M3, capable of going up to 80 megahertz, 67 to 80 megahertz. You get a second Cortex M3 as well. These are both PSOC5 families. This is an onboard debugger. Gives you everything you need to debug the board. Full run stop program flash erase. It's snapable. Yeah, we can take it out. So there's a USB at the end there? Yep. You program, you stick this right, you stick this right in the end of your computer. So you stick it to the computer? Stick that right in the end of your computer. This is your debug circuit. It's snapable right here where my thumb is. You can take this, put it between your two fingers, bend it and it'll snap right off. Once you snap it off, you've got a prototyping board. You can wire it right into your final solution. So it's great for maker and hobby community guys. And then we have our USB jack right there on the end. So it's got integrated USB in there as well. This product, you can do multi-channel audio. You can do 20-bit Delsig ADCs built in, two 12-bit SARS, op-amps, VDACs. It's a full signal processor and a chip. And this is just $10 shipping like this? Shipping like this, in this envelope. Right there, you ship it to... Ship it all around the world. We've sold our prior generation of this. We sold about $10,000 a month. $10,000 a month. That's pretty cool. So what do people do that develop with your solutions? What's the end result? Let's go around the corner. I'll show you some products built on PSoC. What's he talking about? He's given a live maker demonstration. This is our software tool, PSoC Creator. And we have a little robot here. This robot uses our PSoC 5 Cortex-M3 to do the drive chain and the troll. And then the same Cortex-M0 BLE radio that we talked about earlier. You sell the car? Not yet. We're looking at rolling it out. We use it for training, for university training. Is it going to be affordable too? Yes. This is also less than $100 for the total car. Nice. Let's go around the corner. So these are some products that are built on PSoC. This is a brand new drone. Everybody likes drones these days. This is built on our PSoC 3 family. This is the latest pair of drones that are ultra stable. Crazy stability. This one PSoC controls all four motors. It does all the commutation in one PSoC. So that's the secret CPU that they're using is yours? Well no, there's apps processor in there as well that's doing a lot of the compute and gyro. But we're doing the motor control. They design the custom one or something, right? I don't know all the details on how they're doing it. This is a real consumer product. This is shipping today, a real consumer product. This is a fish finder. This has a PSoC 5 Cortex-M3 that we just looked at on that $10 board. The signal processing, ultrasound, the transducer control, the LCD graphics, everything all in one chip. Wearable products. These are big with a capacitive sensing. So this is a Garmin product. It's a great product. 50 meters of waterproof, full activity tracker and uses Cycler's capacitive sensing to control the screens. And this is another wearable product, a customer of ours, Strive. They've got a nice touch screen user interface and that uses Cycler's capacitive sensing which is a PSoC concept as well. So PSoC, that's your concept? Programmable system. How did engineers design what they want instead of being told what chips that they can pick from? And how did you design, how did you make this solution? Cypress has been doing PSoC for more than a decade. We started out making 8-bit programmable systems, tiny little chips that customers used to, you know, at the early days. The Apple Clickwheel was a PSoC product doing that very first user interface. And now we've moved on to a whole family of M-Zeros, RF, M3 based products. A whole host of new products constantly where customers are trying to find that new edge and they can design a custom product to do it. And when developers start using new solutions they get addicted and they really like this... Yeah, once you're in it, super easy to make new changes. So one engineer can do the work of dozens of engineers because once he gets a design, he just goes back to the schematic capture tool. He can change logic. He doesn't even have to relay out his board. It's very much like an FPGA. You can reroute IOs and rebuild the design. So the key is to make it easy for people to develop stuff and that's how they will use your solutions and then consume your products. Correct. So that's... there it is. There's lots of other stuff around here. Yeah, Cypress also makes SRAMs. We make timing control chips. We make a lot of other semiconductor products.