 What can I do to keep my business Facebook page interesting and exciting? We're going to talk about that today. Hi there, I'm Angela Brown and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question and I get to help you find an answer. Now, today's show is brought to us by House Call Pro, which is a software that's on your phone, it's on an app on your computer, and it revolves around scheduling your business and dispatching jobs and keeping track of customer details and collecting money and invoicing and billing and one-click credit card processing. It does all that stuff. I know, it's super exciting. It saves on average about 10 to 12 hours of business admin tasks that you do as a small business owner. So for a fraction of the time it costs you, you can have the system systemized running automatically in the background of your business. So check it out at housecallpro.com forward slash Angela and start saving time in your business today. All right, on to today's show. We have a really interesting question. There is a house cleaner who wants to jazz up her business Facebook page and she wants to know, how do I keep it interesting? Well, I made a couple of lists of things that we can do as business owners to keep the momentum going. Now, I don't know why this is the case, but if you have a business Facebook page that has the same name as your business, if it's linked to your website and it's linked to your other social media, what happens is this, when people start commenting and responding and participating on your Facebook page and they recommend your business Facebook page, it shows up in the Google search engines. So even if you don't have a lot of ratings and reviews, those Facebook reviews speak volumes as far as people finding you in the Google search engines. So we do want activity on our regular Facebook page. All right, so what do you do? On Sunday, I call it Share It Sunday. This is where you share your best before and after pictures of the week. Now, house cleaners love to do these because when you see a really icky bathtub, for example, and then you take a picture before and then after, it shows what an amazing job you did. It's a showcase of your work. And so during the week, you have lots of bathtubs to clean. You have lots of toilets to clean. You have lots of sinks or bedrooms or playrooms or whatever. The rule of thumb is if you're going to take a picture, get the client's permission first and then make sure that there's no identifying information, like there are no pictures on the walls with the family's name, that there's no mail that has their address on it that someone could zoom in and see, things like that. So no identifying information and no pictures of the family. So if there's a family picture there, remove the picture or fold it down so that it's not visible when you take your before and after picture. You do not want to expose the family. All right, the second part of this, send the family the copy of the picture you took, right? I'm going to get back to that in just a minute, but send them the copy and say, hey, I loved how your playroom turned out. Check it out. This is the before. This is the after. What happens if they love it too? They're going to share it on social media with their friends. And so now they have a copy that you took. It's a picture you took. You took it from the right angles. You took them from the exact same angle so you could compare the before and after. You were there when the lighting was perfect. You were there when it looked super bad and now it looks super good. And it's never going to look as good as it does. Then right after you clean it, right? So you be the one that take the pictures and then give them to the customer and then on Share It Sunday, yeah. Tell your customers, hey, your house waited to my Share It Sunday social media. A lot of people will jump in and say, that's my house cleaner. That's my house. That's what she did. And they'll give you a testimony on your own website. It's also a great time after people start giving it a thumbs up and they start liking and loving the posts. When you get 107 likes on your post, contact the customer and say, oh my goodness, there were 107 people that voted for your house this week that said this was the best before and after picture. How do they feel about you now? Okay, so I call it Share It Sundays. Monday motivation. I don't know why, but since social media came into being, everybody loves these little inspirational quotes. So on motivational Monday, this is a great time to have some kind of inspirational quote. It doesn't have to be about cleaning, but it could be about living your best life, living your dreams, reaching your full potential, having more time with your family, all of the values that you represent as a cleaning company. And so the motivational Monday is just a touchy feel good thing where people like those. They love the pictures. There's usually some soft picture or whatever that makes your heart feel good. And people share those, they repost them, they pin them, all those things. So a motivational Monday, it's usually a good choice. All right, Tipful Tuesday. On Tuesday, this is a really great time to say, hey, as a cleaning business, here's what I recommend you do to keep your home clean between my visits. And so these could be things like washing your daily dishes, wiping up the vanity after you've brushed your teeth, hanging up your towel after a shower. They're simple things that you're not necessarily going to do as a professional house cleaner. So it's not going to take away from them hiring you, but this is a way to make your job easier because when you show up, if they've been following your Tipful Tuesdays and they've been using all these tips in their home, their home is going to be a lot cleaner and easier for you to clean when you arrive. So the Tipful Tuesday is just pure value. And if you want and you want to go the extra mile, you can create a YouTube video where you start a collection of these Tipful Tuesdays. And then you just shoot out via email to all of your clients, a Tipful Tuesday, and then post it on your social media so that you can get reusable use out of it, whether it gets tweeted or pinned or posted or whatever. Lots of different places you can repurpose that information. All right, Wednesday, Wednesday, who won? And so what I recommend for this is to hold a contest of some sort. At Savvy Cleaner right now, we're holding a daily contest for free t-shirts, and they're cleaning t-shirts. They're t-shirts for cleaning business owners and they're t-shirts for homeowners. Like we came out with one yesterday that says, this is my Saturday cleaning shirt. That's kind of funny. If somebody wears that, they're going to say, what are you doing today? Cleaning? Of course I'm cleaning. My house cleaner is not here. She doesn't come until Tuesday. This is my Saturday cleaning shirt, right? So here's the secret about the cleaning contest. It's absolutely free to you. It's a marketing expense to us. So if for nothing else, jump on our free t-shirts, win a couple of free t-shirts, and then hold your own contest and give them away to your homeowners, right? It may not cost you anything. If you want, you can also buy the t-shirts, pick the one that sings to you, and then hold it for your own contest. But here's what's cool about it. If one of your customers wins a t-shirt and it says something like, this is my Saturday cleaning shirt, every single time they wear that shirt from now through infinity, they're going to think of you. Every conversation that someone says, oh, that's such an awesome shirt. They're going to say, my cleaning lady gave this to me, right? She doesn't come on Saturdays, so she gave me this shirt. And they're going to say, tell me about your cleaning lady. Do you like her? Tell me how it works. They're going to give you a recommendation because now they feel good about that you gave them this shirt, right? So I would say have some kind of a contest where even if it's not a free cleaning, because a free cleaning is very expensive, a t-shirt is not expensive, right? But a t-shirt lasts forever. We all have t-shirts that are in our closet that are 20 years old, right? Well, most of us do. If you're not 20 yet, you don't, but you will. They last forever. So who won at Wednesdays? All right, we're going to come back to this in just a minute. On Fridays, we're going to have a competition. The winner gets the winner at Wednesday's shirt. We'll get to that in just a second. Throwback Thursday. This is awesome. It's been around forever. I think Facebook started it. But on Throwback Thursday, you throw a picture that happened way back in the past, and it's different from today. Now, one of the cool things that's been happening lately is Throwback Thursday, which is like a week ago. And we're like, that's not funny. It was just a few days ago. I know, but it was Thursday a few days ago. And so people are showing pictures of their own house, of their kids, of themselves. It's a great way to tell your personal story so that your customers can learn a little bit more about you. So here's a throwback Thursday to the first dog that we ever had. And so you tell a little story about the dog. You show a cute picture of the dog. What happens in the back of their minds, the customer sees that they say, oh, my house cleaning lady loves dogs. Therefore, she's going to be a good fit for me because I have dogs, too. And now I know that she understands and appreciates and knows how to treat animals, right? So they learn a little bit about you through the throwback Thursdays, and it doesn't have to be about cleaning. It can be about you, about your family, about a picnic that you went on, about kayaking. It can be about anything, because what you don't know is there's somebody out there that has the same shared interests as you. When they see your throwback Thursday pictures, they're going to say, wait a second, and they will connect with you on a new level. Suddenly, we're the same. So you would make a good house cleaner for me because we are the same. We both love kayaking or crocheting, or we both teach piano lessons on the side or whatever. So this is really a great way to let your customers learn a little bit more about you. All right, so Fabulous Friday, this is where the contest for the free shirts or for whatever it is you're offering begins. So on Fabulous Fridays, what we do is because we've already sent the customers throughout the week. We've sent them pictures of the before and after of their home, and we strategically sent them two or three. We don't want to send them 20 because that's overwhelming, and they're going to delete those from their phone. But if you send them two or three, people are kind of proud, like, wow, my house never looks so great, right? So they're going to hang on to those pictures. So on Fabulous Friday, you get a chance to let your customers upload their own pictures. So we let them upload their own pictures, where they say, well, my house cleaner came to my house and we just had some kind of something happen, and this is how it looked so terrible when they arrived. Now it's so clean. Look how amazing this is. We let the viewers, whether it's their friends or your friends or whomever, vote on the best. Who got it best? And so once the voting happens, people are going to try to click on a lot of times. They're going to get their family members to click on. They might ask a few of their friends to click on. So the more likes a picture gets, and it's a contest on Fabulous Friday, who has the most fabulous home. So on the Fabulous Friday, what happens is the person that has the most wins your Wednesday prize. Wednesday, who won it from our Friday on Fabulous Friday? It's a great way to keep activity going all week and to keep people coming back to your social media page. The more interaction you have on your Facebook page, the more times it's shown to those same people. So if people drift away and they're gone for a couple of weeks, they may never see your feet again. It's just how the algorithm works. So you have to keep it active. All right, so Saturday, celebrating Saturday. This could be your own insights about your business. It could be about running a company. It could be things that you've learned by hiring people. It could be a shout out to someone in your company that just did an amazing job. I just want to give a shout out this week. And then you give a shout out to the people that have helped your company this week. Maybe they went above and beyond to help a particular client in a time of need. It could be there was a particular situation that revolved around quick thinking or resourcefulness or something like that. And so it's a chance where you get to kind of highlight the best of your company without sounding braggadocious. Like my company did this, my company did that, whatever, but a person from my company did this and we really want to highlight the values that this person represents and is an extension of our brand and we're so pleased that they're part of our company. So it doesn't sound so braggadocious, but yet you can use that as your fodder for social media on that day. So there are a lot of different things we can do that are not just about hire me, hire me, hire me, hire me, because we live in an era where that wanes really quickly. And the more you hear a company saying $25 off, hire me, we have this special going on right now. People are just like delete, delete, delete, delete, and they really don't give you the time of day. But if you come up with a new idea or an inspiration or a game or a contest or your customers are allowed to post their best pictures, all of a sudden it's a different feel, it's a different vibe. It's like, hey, there's this really active company. We want to support this company that's active and growing and having fun. That's the message you want to portray. All right, I hope this helps a little bit. Please send me a link to your Facebook page because I want to follow your Facebook page. I want to see the contest that you're hosting. I want to help out. I want to participate and I want to give some likes and some thumbs up. All right, if you found this helpful, please pass it on to a friend. If we've earned your subscription, please subscribe. And until we meet again, leave the world a cleaner place than when you found it.