 So we're here with a silicon line here at CS 2019 and who are you my name is Ian Jackson I'm director of sales and marketing here in in Munich in Germany and What we're showing here is the world's first HDMI 2x1 active optical cable. So these are this is a it can be very long and it's using active Is it to do with a? How does it work? Yeah, so Normally HDMI cable is just made with copper, but when the HDMI 2x1 spec is available and coming out The data rate is increased up to 48 gigabits per second and at that speed There are lots of losses with the copper cables, which means that the cables get much shorter and much thicker And what that means is when you want a nice thin Cable and a longer cable then you have to go to an active optical cable So it's optical is like fiber. Yeah, so in in this cable you see there was four fibers and Some copper wires for power and ground and these kind of things So it has to go in one way like this source to display. Yes So we have a light transmission so light only goes in one direction of course So it's a directional cable you have to plug one end into your set the box one end into your blu-ray So there's a transmitter and a receiver. Yeah, I try to receive and it works similar to fiber well, what happens is we have ICs inside the The housing here and they take the electrical signals from the HDMI And they convert them into an optical signal using a laser Yeah, and then the light from the laser goes through the fibers To the other end where we have a photodiode which converts the light back into an electrical signal Then we have another IC in here, which then regenerates the HDMI to perform on electrical signal. Nice So So on these right here you have a little micro USB to add power For now or what? Yeah So in some situations you might need to use this connector because the active electronics use some power of course and Some HDMI sources don't necessarily provide enough power. So in such a case if the cable doesn't work. You simply will plug USB micro USB into your TV where we all supply enough power for the cable to work because it's of course backwards compatible It's not only for the HDMI 2.1 feature. No, you can plug it on any TV right now. Yes Yes, and then maybe that TV is not providing enough power. So then you can power it like this. Yes, it's okay And right here is 8k and your cable is making this possible. Yes, that's right So we have an 8k source which is going through the HDMI Through our cable and here we have a 10 meter cable Which is actually very thin very flexible 3 millimeters in diameter and at the other end we go In this part where the HDMI electrical signal comes out from our cable into the INVICAS HDMI receiver and then into the set-up box Nice And then the final video goes from the set-up box through this near invisible cable to the panel So the company is based in Germany. Yes, we're based in Munich, Germany. We're a startup Start up just for optical HDMI cables. Yeah, we one know We our goal is a company is to bring active optical cable technology into the consumer market So we're very active also in DisplayPort USB 3 virtual reality Maybe DeFi these kind of consumer protocols, but HDMI 2.1 is going to work with Passive But it's a great opportunity for optical, right? Yes It is because all this benefit because of the high bandwidth, which means a passive copper cable will reduce in length And then increase in diameter So when you want let's say more than two or three meters You would have to use an optical cable. You're not talking about the IC you're using right, but Hopefully it's not too expensive to buy cable. No, no, no much is going to be maybe well Well, our goal is to get this within Well, let's say very competitive with the equivalent length copper cable So like a premium cable Yeah, yeah, and then you can reach longer. That's one of the main things, right? One of the main things is you can reach longer. So with optical you can go one meter three meters five meters ten meters 20 30 40 and the advantage is that the thickness of the cable Always remains the same no matter what the length is and no matter the length is the quality is exactly the same Well, it is a case it's like fiber goes forever basically fiber goes forever without any signal degradation Which is you know, not the same with copper