 And, as I said, Starbucks temporarily shut 8,000 stores this week to conduct four hours of racial bias training for its employees, and new policies will allow guests to use the facilities, the heads, without making a purchase. And how might this change? Businesses like Starbucks, the founder of the Stock Swoosh, Melissa Armo joins us. Melissa, I love it when you are in the studio. I love it when we're together. Thank you so much. We love you all the time. We love you particularly. Who's coming to New York? I love the Big Apple. We will hope that we don't hear the sirens as we're talking. You never know in this city. So there are lots of Starbucks right around us now, and they've got a new policy that allows patrons or non-patrons to use the restrooms. They can go in there without making a purchase, and that's going to not just change business for Starbucks, but I imagine others in this space are also going to be looking at what's going on with Starbucks. What do you think? It's very interesting because did they do this just because of that incident? People used to go into Starbucks all the time. We were talking about this, use their Wi-Fi, and not necessarily buy anything. Was it just because of that incident that they decided to implement now this new policy and whether people do it too? I don't know. As far as the stock goes overall, though, with all this negative press, they really haven't had that much of a negative reaction in the stock. The stock's still holding in a pretty good uptrend, so Starbucks looks good. It's a strong, strong stock. It's a buy, but for other companies, are they going to change their policies? I think it will affect sales because then somebody could go in. They could sit there for four hours, six hours, take up a seat that somebody else wants to sit that wants to buy lunch or coffee or a dessert or whatever. Like any restaurant, McDonald's, any of these places, someone could do that. What if you have a paying customer, and they want to come in and they want to sit down in a table, and then you have a non-paying customer, so it's kind of not fair. It's interesting because Starbucks was the first or at least one of the first major changes to offer free Wi-Fi, so people went and took their MacBooks or whatever and hung out and bought coffee or something and hung out for hours. And so they're sort of on the vanguard of these changes now, where they're going to allow people to use the restrooms, et cetera. But I imagine the pressure on the others because what happens if, for example, some homeless people, I mean, God love them, but come into the establishment, it maybe doesn't smell like fresh coffee anymore, and the patrons stop going to these places, really could impact businesses' bottom lines. As Starbucks, as of course, wants to be a socially responsible company and good for them, lots of companies would like that moniker, but they really care about their bottom lines and so do the shareholders. They still have to make money, yeah, they still have to make money. So if you have homeless people coming in and using the facilities are just kind of camping out there, and you have customers coming in, it may not make as nice of an environment for customers to come in, you may not want to go in there, so that's a problem. Now, has that happened yet? Probably not, or maybe in some places we haven't really heard about it, hasn't been on the news because they just implemented this new policy. But I think that's the danger. That's the danger of any other place doing it, any other restaurant doing it. And when we were talking about even higher end ones, like a cheesecake factor, which is not like a fast food like the McDonald's and you would eat and you sit down for a longer meal than at a Starbucks, people could go in and use their restaurants. I mean, who's to say, or sit at the bar and just drink a water and not buy anything. These stores are there, these restaurants are there, these companies are there, they have to make money. They're trying to please everybody. That's the situation right now in the world that we live in with social media. One thing happens and it blows up to a time-taking bond, and then they have to change all their policies, just like they shut all the stores down when they did that sensitivity training just a couple of days ago. That costs them money. Look and think of the money that they lost just from doing that in that one day. 8,000 stores, four hours closing, a lot of lattes being sold. Exactly. You know, I, in New York here, I happened to take a couple of long walks yesterday and I would stop for convenience along the way. And I don't want to mention the name, but there was a chain, not Starbucks, that I stopped in. And, you know, they've got a code and so I would, you know, buy a bottle of water or something to be able to use the facilities. And I just thought this, I think, might be about to change. If you were a member of a board of a Dunkin' Donuts or something, Melissa, is this something that you would demand be raised? This is what I'm saying. If you're on the board, if you're a shareholder, if you're concerned about the stock, you want to make money, but also it's the perception. This is the interesting thing about where we live right now today. Times are changing. It's the bottom, the perception is affecting the bottom line because people may say, well, I don't want to go to this store anymore because I don't like their belief systems. Remember when we were talking about back in during football season about the Papa John's pizza and then the pizza with the NFL? And now the NFL just came out, now they changed their policy anyways. So there again, it has to do with how are people reacting on social media and then, of course, you have to have the company thinking about their bottom line. It's a touchy situation. You've got to have really good people in charge, PR people, people in the background. And ultimately, it's about the employees. You know, it's really unfortunate what happened with Starbucks. That guy, I guess, was just waiting for his friend. I don't really know exactly why that incident happened. It's a shame. Companies should look you up and try to get you on their board. That would be a good move. Melissa Armo, the stock swoosh founder. Thank you so much. Appreciate seeing you here.