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Published on Mar 28, 2012
The Automotive Path to Purchase Study (TAPPS) is a powerful new approach designed by TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study to measure in real-time the actual sequence of events in the buying process over a period of 4 to 6 months, across all touch points.