 I'm with Joseph Nylo representing FX Factory, and I think this has to do with plugins to do with video editing. Am I right? It does, yes it does. So, FX Factory is a suite of visual effects plugins for Final Cut Pro, and that's why we're here tonight, but it also works in motion, after effects, and Premiere Pro, so it's cross host, cross platform, visual effects plugins. What is that? That is everything, it's massive. There's over a thousand effects, and that includes everything from looks, color keying, titles, photo animation, transitions, everything that might be built into Final Cut or Premiere Pro, and then more, because they have all these independent developers. So, a thousand effects by FX Factory and by independent developers. So, I'm kind of confused how that would, one would buy that. How is, do you buy them all a card, or you pay one fee for a thousand, or how's that work? No, it's simple, and this is a problem I used to run into early on before FX Factory was around, is you used to have to buy giant suites of plugins, drop 1500 bucks on something, and FX Factory, you just download the application, and it's free, it's a free download. So, everything loads into all of your hosts, like Final Cut Pro X, you can try it, and then buy only what you want. There's different pricing, everything from free, really great effects that you'll start using, to things starting at $29, $49, all the way up to some really sophisticated visual effects. They sucker you in with some free stuff too, that's good, that's a good model, it works, right? But, when you're a working editor, that's the best thing in the world, because when you need something, you need something now, like I'm cutting, I need this effect, I find it in the application, I like it, I click buy, it's like an app store, and then there it is, I mean it's that simple. Remember driving to the store and buying discs? What are discs? What is that? What are the discs in which you, like a zip disk? No, like a, okay. All right, so can you demo something for us here? Yeah, yeah, yeah. All right. Part of my presentation, yeah, I know, this is cool, part of my presentation I'll be doing tomorrow at the FCP Works is showing off a lot of these categories of plugins, so let's say... This is audio and video, so I'll try to describe what you're seeing. Sure, gotcha, okay, understandable. Let me go to the beginning here. I don't like, yeah. We're in Final Cut Pro, right, 10, right now. We're in Final Cut Pro. Stand by. Let me go, I don't have a home key on this keyboard, so right here we have some of those photo animation tools. This is called Wush, where it's a generator where you load the series of photos in, and it automatically does the animation for you. Kind of in 3D, there's a drop shadow and these things whoosh through. Here's Pan and Zoom, which is a more sophisticated Ken Burns effect, like what's built into Final Cut Pro, but it just gives you a lot more leeway and motion. Granular control? Yes. Do you have full control over those motions? Yes, yeah, so if you go into the effect itself, it's a generator, you load the images up and then if you hit this setup button, it gives you the familiar Ken Burns look. The step one, a little guide saying here's where the motion's gonna go, and step two. So again, these are things that if you hand animated them, they would take you a long time to do, but it's pretty amazing. If I go back to the beginning here, what's close to my heart are some of the color correction plugins, because I do work like that, so here's some looks. This is called Moods, which gives you a gooey on-screen to do color correction, and then you turn it off when you're ready for final output. So right now what we're seeing is the little kid walking around on the screen, but then there's six color wheels, and it looks like you just grab different parts of the screen to change the color. You can turn on a help card here that shows you what you're doing. So here I can control the brightness, gamma exposure. Here I'm doing a traditional three-way color correction. Here's my darks. Here's my mid-tones I can color, highlights, and whatnot. And then when you're done, you just turn off this gooey and you output. It's very intuitive. In fact, this is built, this is really nice at full screen, because you're just, you're in the footage. You're not being encumbered. Encumbered? Is that the right word? By the UI, you know? You're not stepping away to some sliders. It's just sort of right on time. You're right there. It's nice. And again, you don't have to leave and go to a more sophisticated suite like DaVinci Resolve to do color correction. You can do really cool stuff right in here. This is a looks plugin. It's by Luca. Luca does a lot of stuff that are like stylization looks, flickers, and lighting and whatnot. The Instagramming of video. That's exactly what it is. But you know, it's a hip look. Everybody loves it. These kids today. That's the second time I've said that in an interview today. Yeah, yeah, yeah. So here we have some further. This is for those who aren't seeing the picture. This is where I live in beautiful Western North Carolina. But what I'm showing is a color correction plugin called Natress Curves. That just, that gives you a curve control on screen. That's just amazing and very easy to use. When you're shooting these high end footage, like from red camera, it's usually flat, which looks like this. And your client doesn't want to see that. So you add the curves effect, give it its contrast and then turn that off and output it. So when he's saying the curve is on screen, it's not a separate little window. It just splattered the curve right on top of the image. And that's really immersive. It's cool. Yeah, like in other programs like After Effects or Photoshop, if there's a curve, it's elsewhere. This is right on top and I like that. And these are all just little things you can grab and even animate if you want to. Cause that's just a data point. So it's, I don't know how many more of these you want to see. There's like, there's over a thousand effects within hundreds of plugins. So there's different presets and things like that. This is really cool. So your Final Cut Pro X user, you go to FXfactory.com, download the software and you can start looking at it and playing with the different plugins that are free and then see which ones you want to buy. That's as simple as it is. They just install inside Final Cut. Yes, and motion and After Effects and Premiere Pro. And you can bounce back and forth. There's definitely overlap between, if you're an editor like me that has to use different applications, they're all there. Oh, that's very, very cool. All right, thank you very much, Joseph. Appreciate your time. Thank you.