The much-awaited Disney Parks’ first Marvel-themed ride, Iron Man Experience – Presented by AIA, will launch at Hong Kong Disneyland on January 11, 2017.
For the very first time, this new ride-through attraction is featuring a story based in Hong Kong. Guests will be able to soar through Hong Kong’s skies alongside Iron Man and battle the evil forces of Hydra in the multi-sensory immersive motion experience.
“Hong Kong Disneyland is excited to bring the first-ever Marvel-themed ride in a Disney Park to Hong Kong,” said Samuel Lau, Executive Vice President and Managing Director of Hong Kong Disneyland Resort. “The Iron Man Experience is a unique immersive motion experience using Hong Kong as the story background for the very first time. We are proud to give local and overseas guests a different perspective and experience of Hong Kong while promoting our vibrant city to the world at the same time.”
The Resort today also announced a corporate alliance with AIA, which will be the presenting sponsor of the Iron Man Experience.
“We are thrilled to collaborate with Hong Kong Disneyland in presenting Disney Parks’ first Marvel- themed ride, Iron Man Experience,” said Jacky Chan, Chief Executive Officer of AIA Hong Kong and Macau. “This initiative is in perfect alignment with the criteria of AIA Hong Kong’s sponsorship strategy. It is a popular world-class event that can be enjoyed by members of the public. The event will create happy memories with the community, it also strengthens our brand promise to be ‘The Real Life Company’ by bringing an exciting experience to people of all ages. Most importantly, it gives us the opportunity to make a positive difference by helping people live healthier, better and happier lives.”