 All right, what are we talking about for today's e-com lesson? If you're in the e-com system, I'm here on the farm, and it reminded me of an extremely important principle if you want to make money in e-com, extremely. And I call this the wake up in the morning framework. So people ask, and one most common question is the e-com, and an important question is what do you sell? You know, the four Ps of business, you have people, product, right? Promotions, placement. So e-com, you know, you need to know these four Ps. I also have the seven Ps and the 12 Ps, which I developed out of the four, which are kind of my own system. But we'll talk about that in another business lesson. Four Ps, people, you need good people around you to build your e-com business, product. You got to be selling the right thing at the right time in history, by the way. You could be selling the right thing at the wrong time in history, where there's no demand. It's not viral. And then promotions, you got to know how to market the damn e-com business. And placement, you have to know how to have the website and to ship the product, if it's physical or digital, so that it's placed in the hands of your paying customers. Let's talk about number two, which is product. You get the product thing wrong, and you could have the other three Ps working well, and it just stymies the whole thing. So what's this framework? The wake up in the morning, or I call it the millions of people wake up in the morning framework. Ask yourself, are you selling something that this today, this morning, millions of people around the world woke up and go, I need this solution? So give you an example. If you're selling underwater basket weaving program, digital product or some physical products, nobody woke up in the entire world, you're in a total addressable market. They call that your TAM, T-A-M, total addressable market. For people who woke up in the morning and said, I need that, it's like 100 people, and you're not going to get all 100 people, you get one customer, right? If you're selling something, I'll give you an example. I saw a product years ago. It was like a safety device for parents to put on their children, so if their kids are lost in any, whether they're kidnapped or accidentally lost, you can go find your kid. Kind of like you have iPhone find my phone. I was thinking, there's millions of people, parents who wake up who worry about their kids, worry anxiety. In fact, the emotion of anxiety, if you talk to an evolutionary biologist, probably we evolved anxiety in great part to protect our children. So there's millions of people who wake up fearing for the safety or anxious about the safety of their children. So this passes if that's a product that you find, various products, by the way, you can take this business idea. That's a powerful business tool. Powerful business tool because people go, huh, I'm worried about my kids. This solves the problem. I can sleep in, not freaking out what happens if my kids somehow purposefully or inadvertently lost, you know, and they have those devices, they have them, it's better than a phone. Like there's hidden devices and stuff that people wouldn't see. So that's a great e-com business to build. That's an insanely good e-com business. So I wanted to, this is a free version of the more advanced e-com lessons that I have. I'm going to keep talking on this subject, but for those of you who aren't in my paid e-com program and you're just in, you know, watching my YouTube, that's a little tidbit practical business that you can launch, you know, things that help and for pets too. People also wake up going, oh, what happens if I lose my dog or my cat or my, you know, and that's a real problem. Solve a problem that millions of people not only woke up thinking about, but actually have high levels of emotional pain around it and then your ad pops up on Facebook or they're on your email list and you hit them with the product. They go to your website and they buy. It's literally, that is a fundamental causation correlation. That is a causative having high appetite products that millions of people woke up globally thinking about. You solve the problem. That is causative in massively scaling your e-com business. So little practical tip now, if you want to hear the lesson, I'm going to keep recording. I like to give away free value to the world, but I also have for the community who's willing to get in there and work and I've got the e-com programs not that expensive. I'll put a link right below or you can go to tidalopiz.com slash podcast e-com. That'll redirect you. I'll redirect you to a page not that expensive tidalopiz.com slash podcast e-com. The word podcast and then e-c-o-m-m, tidalopiz.com slash podcast e-com. Go get the program. It's not that expensive. I got 100% refund policy if you don't want it. I want to show people what I've learned. I've been doing e-com as long as a long time. I started an e-com up to digital products. I've done physical products, companies, done hundreds of millions in revenue with different e-com products. I've learned a couple of things. I bring in the best teachers. I'll put a link somewhere in the corner if you're listening to the audio. I just want to give you this free tidbit practical business. You can Google how to find some of those companies that manufacture those find location type GPS devices. Of course, people do this for their cars too, by the way, like low jack tracking all that. Tracking devices to keep people or objects safe is a great e-com product. I just want to give you that value for free if you want to go deeper and go through the paid certification program to really learn e-com. Click the link below or I'll see you over on tidbit.com slash podcast e-com. I'll keep recording. I'm going to keep recording this full lesson for those who are in the e-com community.