 So I didn't want to talk about this. Oh! Is this recording? Yes, recording. Woo! Oh wow, that's actually really comfortable. You're like sitting on there and you look silly. Oh. But at the same time, you look kind of cool because you got the shades on. Yeah. I just slicked back here. All right. We have a special guest in today's video. The one and only. Oliver and Gore! I was not expecting that. Oliver and Gore, how are you? Welcome. Welcome to the channel, Oliver. I am so privileged and honoured and humbled to be here. Give me, give me. If you guys don't know, Ollie's like... No one knows who Ollie is. No, people do know who Ollie is. A lot of people know who Ollie is. But he is a seasoned publisher and the most talented, amazing and obsessed copywriter I've ever met. You're honestly obsessed. You're having a problem. Straight up. You're fucking weird, dude. You're obsessed. You're fucking weird. Sometimes you've got to be weird. Weird people change the world. Wow. That touched me. Thanks man. See you tonight. I've got nothing to cheers you with, mate. It's all good. Either do I. So yeah, what is it we're going to talk about in this video? You can see by the title of the video that it's going to be an epic topic. But what is this exactly? Straight from your mouth. What would you say? It's the opposite of everything that anyone else on YouTube is going to talk about regarding this. All right, we're done. No, this honestly, we talked for hours yesterday about this. Yes, we did. There's one topic on how to play to us. It's been a eureka moment in epiphany for us. And it's something fucking coined by Ali El Goh himself. I'm taking full credit for this. This is not a concept that exists. Inspired by no one. This is not a concept that exists. The reverse avatar. The reverse avatar. So a lot of times people will talk about your avatar, which is your perfect customer or the perfect person that you're selling to. The reverse avatar is the complete opposite of that. So the absolute worst version of that person. In other words. A few of them are watching our video right now. A few of these people are watching the video. If you don't do what you should be doing, this is the person you're going to end up as. That's exactly what it is. That's exactly what it is. And it's your biggest nightmare. Biggest nightmare. And it's ten times more powerful than like imagining what your life can be if you do all the right things, right? Instead it's what would you become if you do all the wrong things or you don't actually know whatever. Basically, if you do nothing, you will become your biggest nightmare. That's all it is. How fucked is that if you do nothing? The easiest thing in the world is to do nothing. It's the easiest thing. 100% of people, I would almost say, end up doing nothing about it. Yeah, 100%. Yeah, and it's sad to watch. That's kind of what motivates me a lot. It's to help people actually do something about things. I'm here to make sure that does not happen to any of you watching this video. It's that you become what we call the Stuart, which is just... Your worst nightmare. Your worst nightmare, but I don't know if they know what that means. So you put up an infographic of Stuart. We could put up Stuart, yeah. Or do they have to pay for that? When you imagine... This is $2,000 worth of info you're getting on the screen. For free. It's true. When you imagine your head, let's say, it doesn't have to be 20 years down the line, but just the worst case scenario for where your life becomes. If you're working a job now and you're going into the office every day or you're going into wherever you work every day, look at the people who have been there for like 10, 15, 20 years. And if you don't like who they are, that's what you're going to become if you don't change what you're doing. Literally. Because all your problems in life are just going to amplify over time. And you're going to solidify. And you're going to become that worst version of yourself. Because if your life's perfect right now, then I mean great. You're doing what you're doing. Exactly, exactly. But if elements of your life suck and you don't change them, that suck is just going to get worse. They will never fix themselves. No. I suppose it's a big misconception that things just fix themselves. But they don't. They certainly don't. They just stack on top of each other. And this sore gets infected and worse and worse and worse. It's horrible to think about. No, but it's just so real. It's so, so real. And this for a lot of people, like for me especially, like that's what motivated me to change. People ask me what was the turning point for me. It's when I finally thought about what does my future look like if I continue like this. And I thought, no. There's no way. That's cool. No. Nope. Not happening. That's what motivated me. I didn't even think about it until we talked about it yesterday. And it's something that people don't talk about because it's so negative. And in a lot of like, especially in a lot of like self-development things, everything is so like positive, positive, positive, positive, like be the best version of yourself. But like for a lot of people, the negative is way more powerful and of an emotion to like push you to act. So like just seeing that worst version of yourself. And for me, like I, I saw it all the time because there was actually a TV show. Anyone, anyone who's British is watching. Peep Show, Mark Corrigan. Peep Show. That guy was like, if I continued fucking up in life, that was what I was going to become. That's your version of Stuart? That's my version of Stuart. Every person has a different Stuart. Yeah, 100%. Like you, but a complete and utter loser. And all of your worst traits amplify it. All of the things you want to do, you didn't do. And a lot of times someone else is doing them. Right. So like the last person you ever want to see. The last person you ever want to see succeed is succeeding. Right. Even with publishing, right? Like I did a ton of books in crypto and investing. The most powerful appeal you can use in any of those is someone else is getting rich by doing this and you're not. Because for so many people are like, they see that person. They know who that is. They have a name for them. They're usually the person living next door who's got a slightly better car than them. And they're already a little bit jealous. But now they've got this image in their head that this person's going to be driving a Ferrari where they're still driving their like shitty Toyota. That stuff is so, like that gets people that really just like, they can't unsee that. Other people succeeding in them not. It's just like, it's the most powerful thing. Yeah. And it seems like for a lot of people, not everyone. Everyone, some people will like do something about it before it gets too bad. But a lot of people, it takes like an unbearable amount of pain to actually do something about it. Yeah, like you see all the time. And don't get to that point because obviously an unbearable amount of pain is something you don't want to experience. You see all the time people go through like massive physical traumas and that's what like makes them change. But like you can do it before that has to happen. Yeah. If you're proactive. If you're proactive about it, you can make a conscious choice to be like, okay, I'm going down the wrong path here. I need to change, but you don't need that like major like physical or emotional trauma to do that. So when can someone do something about it? As soon as they finish watching this video. Yeah. That's like the best time to do something about it was five years ago. The second best time was now. Like you can't undo the past and that's fine. But like what you can change is like what you do like straight away. Like not even like I'll do it tomorrow. You don't want people like diet starts tomorrow. Now diet starts now. Right now. Right. Like like why let like arbitrary things for Hibbe from actually making change. It's why I was like New Year's resolutions were complete shit. Yeah. Because like I have to wait for this. I have to wait for this like date on the calendar. It was today like December 6th. Yeah. Just start now. Yeah. But it's because it's the civilians of the world. Civilians. That don't understand this. And the civilians are 99% of people. The people watching this video. Some of them might be civilians now. But like if you take action. That makes that makes you 1% or because 1% of people do something about it. If you want to like break out of this. Like it's completely possible for you to go from like if you're not if you're not happy with who you are now to where you want to be. Which is which was all of us. So the story is Stuart that you came up with. You just showed him to us. And I felt like you were talking about me. Not who I didn't want to become. I was becoming that person already just two years ago. All the traits that you saw on that graphic. Like that was us a few years ago. We have so much to share. He will understand our transformation. On this topic and like our past. That I want to talk about completely in a separate video. The Stuart thing. It's just it's been really emotional for me talking about it. Like realizing where I was and what I could have been. And the transformation and how it changed our life. And I just want the same thing for other people. Right. We straight up we used to be fucking losers. And like you were always saying it. And I was always like no we weren't. It's because I had trouble admitting it. I couldn't admit that we were fucking losers. I'm finally at a point now where I feel more comfortable admitting it. And talking about it. Still it's something I've really never shared with anyone. Even something that I've never shared with you. Yeah I totally want to make another video. Going more in-depth about our transformation. From where we used to be. Even just eight months ago. Massive amounts of transformation is possible. It can happen. It can happen so quickly. A year from now like you could be a completely different person. Like a full 180. Yeah. Yes. That's happened to me in two years. Like people don't know the person I used to fucking be. When I explained it like no. No you weren't. Like yes I was. Yeah like a lot of people they're watching these videos. Oh it's the Mikkelsen twins. Like there's these like amazing guys. And they've always been at this like super high level. But it's never like that. No. There's a process that you go through. And there's another process that you go through. Which is where you don't do anything. Which goes the exact opposite direction. And you just become the worst version of yourself. And like the way I used to think of myself. I wasn't just like oh I'm just an average guy. I thought I was a low average. And I know a lot of people struggle with this kind of thing. Well I don't even know how many people do. Cause it's something you don't really talk about. 99.9% of people don't maximize their full potential. And YOLO. Fucking YOLO. And YOLO so why would you not. Fucking YOLO. Like it sounds like a joke but it's so real. It's so true. You literally only live once so why would you spend it. Having a shitty job. Being a fucking loser. Being whatever. Fuck. Oh yeah another video I want to make is talking about how like some people have like such big goals and they think that they can't achieve them. Because you can't achieve them as the person you are right now. You cannot achieve them then. But then you take action. You do all these things. You go through a massive self-development transformation. You become a person that can achieve those goals. That's what you need to realize that. Everyone fucking started with absolutely no skills and experience. Everyone started with no skills and experience. It's all a development process. And you become the person that can do what you want to do. And I truly believe anyone can become that person. Realize. There's no one that has like I can't be that guy standing on stage talking to me. Why not? Why can't you? Exactly. Like you understand that some of these people that aren't the best public speakers. I'm just using this for example because it's making me believe I've had it for a long time. One year ago I did not think I'd do that. Slowly I'm being able to think I could be a big 10-plus speaker. So these guys are like, I don't have anyone in particular in mind. But I know some of them were the most socially awkward inept like worst speakers when they were first getting started. It just comes with time and experience and practice and all that. I think some of the most successful people in whatever area of life were once one of the most shittiest people in that area of life. 100%. They just put in the most work. Because they had the most motivation and like they had gotten the closest to becoming steward of everyone else. And realizing, wow, that really is something I don't want. So I'm doing everything to not become steward. And I think when you're so bad at a thing and like you then see a little bit of progress, a little bit of improvement. It's really easy to keep going and you want to get better and better. Like I'm getting better. I'm getting better. I'm getting better. Let's keep doing this. Suddenly. Let's become the fucking best now. It doesn't even become hard anymore because you have that inherent confidence in yourself. It naturally becomes you. That's why I always talk about things being genuine. It just becomes who you are. You start identifying as being successful. And as soon as you start doing that, you can move mountains. It's not hard anymore. But it all starts from getting those tiny little wins at the beginning. I remember when I got a publishing check for $20. I was like, this is the first amazing thing. Literally it was like $20. There's nothing. But just having this book sold, I can keep doing this. And now it's like the money stacks up but it doesn't even seem real almost. It just happens. And this can be applied to anything in life. Anything in life. Weight loss. Going from a fat person to a fit person in business. Anything in self-development. Anything can be developed. That's another limiting belief that a lot of people have. They just believe some people are born this way, other people are born that way. But no, that's not how it is. What I want this video to be is for people to realize that if they're not trying to make a change, they're going to become Stuart. The worst thing you can do is do nothing. The thought to me of becoming Stuart. It drives me more than anything fucking else. Because I haven't been there. I don't know if I've been close but I've felt that. You can feel yourself going down that path. And luckily now we're in the exact opposite direction. The term I hate the most is probably massive action because it's so overused. It has no meaning anymore. But taking massive action brings you away from Stuart. But even just taking the smallest action is better than just sitting there and doing nothing. There's always a first action. So powerful, mate. For the outro of this video, we should just have the Stuart infographic so people can really look at it and be like, I'm sure a lot of people can see part of themselves in it and it probably hurts. It's not what you want to be because you'll die very unfulfilled as a forgotten person as well. And just to clarify this, not everyone watching this video will have everything on that infographic applied to them. That's not what this is about. I happen to apply to a lot of them. Two years ago. Everything is two years ago. But it's not like this is you because people are just going to be like, no. That's not the point of it. Three-year-old Stuart. It's your own Stuart. It's your own version of that. You use the weight loss example, right? If you're super overweight now and you don't change your habits, you don't change your lifestyle, you're just going to get fatter and fatter and fatter. And then you're going to die in two years. And then you're going to die. That's your Stuart. It's the strongest motivator in the world. Oh yeah. Way more than live your dream life. I don't understand how anyone can imagine just doing it on their head and then be like, fuck it. Let's just keep on not doing anything about it. That's insane that anyone can think that way, right? Because everyone thinks about the shit they want and the shit they want to do. But way more powerful. But 1% fucking does something about it. So I mean this whole concept, we've been talking about the last day or so. We've applied it to ourselves a little bit, but we've more so been applying it to our businesses. It's not been applied to ourselves because we're kind of beyond it. Exactly. But we're applying it to our business. I could relate it to myself, snaking it back, and now we're using it in our own businesses in publishing and YouTube business. Use it. Should I like that? Use it to help change other people's lives. So we could maybe make a separate video talking about how you can use it in your business. More as the most, how can you apply this to your life? Yeah. Making you to fucking make a change, right? Don't do nothing. Yeah, don't do nothing. Don't do nothing or you'll regret it. I hope this message got through to everyone because it's powerful as fuck. And it is what made us change our life. And honestly, it sucked my life from... I've never been like, I've never been a depressed person, but from a life that I really was not enjoying to this. Which honestly, I can truly say... Almost felt worthless. I can truly say I haven't achieved anything I wanted out at all. Still just getting started, baby. But I'm living the dream life for myself. I can admit that. That's fucking insane. In less than two years. Zero to this. It happens a lot faster than you think. It does. It does. Thanks for watching the video. Should we put ties on? Yeah. Be more professional. Be more professional. That's where it is. Right. That's where it all comes down to. Do you have a whiteboard? Yes, I need a whiteboard. Okay. Well, you just teach everything. I'll hold a whiteboard. Cool.