 Assistant Professor of Communication Skills, Department of Humanities and Sciences, Balchan Institute of Technology, Sola. In the previous video, we have discussed about some significance of writing a cover later. In this video, we are going to discuss about the guidelines for writing a job application. Now, learning outcome at the end of this session, student will be able to write a good job application later. So, now, first let us discuss about what is a job application later. Any cases? Take a pause, think about the question and write the answer. So, application later, a later that you write to a company or organization when you are applying for a job or a job application later is an applicant's first contact with a perspective employer. It is an important document which speaks about the applicant and his suitability for the job. That is the definition of an application later. Now, what is the importance of a job application? The later of application is like a personal sales later because of its task of selling a personality and qualifications to the applicant's future employee. It concentrates on why the applicant is interested in the position applied for and applicants spatial fitness for it. Now, let us see the purpose about writing a job application. Definitely, the first purpose is job application later is a great opportunity to make a good impression with a potential employer. The next is to secure an interview and eventually to obtain a job. Here are some of the other purposes. Attract the employer's attention. The basic elements to sell yourself easy for employer to take positive action, create interest in the applicant and build a desire to look more carefully at the CV. So, these are some of the purposes of writing a job application. Here is some of the parts of application later and already we have discussed the format of writing cover later. So, in this later definitely these are some of the parts. Then contact information, employer contact information, then deadline, salutation, subject line, first paragraph, middle paragraph, final paragraph and complimentary clue. In this diagram also we have given the emphasis on the format that the headline, inside address, salutation, body of the later, complimentary clue and signature. So, these two diagrams show that this is the format of writing a job application. Now, let us discuss about the content. Many job applications has three parts, opening paragraph, main body and concluding paragraph. So, opening paragraph this is very important and an opening that gains attention. Main body or the middle paragraph, a body that builds interest and reduces resistance. The concluding paragraph, it is a closing that motivates action. So, these are the three main parts of a job application later. Now, let us discuss about the opening paragraph. Opening paragraph explains why you are applying for the job. So, that is why include where you saw the ad and why you are a good fit for the position. Describe why you want to work for the organization and what values that match for the requirements. Gain attention and develop an interest in the employer about your qualifications. So, this is the first opening paragraph which is very important. The next paragraph is main body. In this main body or in this middle section explains your skills, abilities and knowledge. So, give examples how your skills experience and explain how you can help to meet its goals. Demonstrate these strengths with concrete evidence rather than just stating that you possess a particular skill and match job descriptions requirements with your specific abilities or qualifications. The last paragraph is concluding paragraph or closing paragraph. So, write a closing paragraph that states your desire for an interview. Provide accurate contact information including a cell phone number and an email address. Add information such as resume, sample work or references in closing paragraph. This is a sample later. So, in this sample later this is the employer's address, the date line and the main emphasis is on the three paragraphs that is the opening paragraph which indicates from where you have taken the ad and how you are fit for the position. In the middle paragraph, this paragraph explains your skills, knowledge and your abilities. And the third concluding paragraph definitely it motivates the employer to call for the interview. Now tips for writing an effective letter. So, the first one is always write one unless a job posting specifically says not to send a letter of application or cover letter, you should always send one. If they do ask you to send a letter make sure to follow the directions exactly. For example, they might ask you to send the letter as an email attachment or type it directly into their online application system. The next one is use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date and the employer's contact information. Be sure to provide a salutation at the beginning and your signature at the end. The next one is keep it brief. Keep your letter under page long with no more than about four paragraphs. And employer is more likely to read a concise letter. The last tip for writing an effective letter is edit, edit and edit. Employers are likely to overlook an application with a lot of errors. Therefore, read through your cover letter and if possible ask a friend or career counsellor to review the letter, proofread for any grammar or spelling errors. Make a good case. Your first goal with this letter is to progress to the next step and interview. Your overarching goal of course is to get a job offer. Use your application letter to further both of these causes. Your job application letter is an opportunity to highlight your most relevant qualifications and experiences. An effective cover letter or a job application will enhance your application and increase your chances of landing an interview. So these are the references whatever I have used for making this PPT. So see the references.