 So how do we use this knowledge to our advantage? Why is all of this important? Well, first just being aware of it, understanding the influence of our network, understanding how norms are passed is huge. When I made this realization, when I started to see as I grew as a person and started changing some of my habits, changing some of the things that I held dear, my values even, and I started to remove people from my life and surround myself with people who shared in those values, viewpoints, everything shifted. So when we surround ourselves with people who share values with us, share outlooks with us, it can have a compounding effect. And we now know that norms are the most powerful at the center of our network, weakest at the periphery. So if you want to design your network so that you're well connected to all of those that display the norms that matter to you, the norms that you appreciate, all we're saying is start to loosen some of our connections with the negative norms, the negative viewpoints, the negative influences.