 Winston Edmonton here with Studio B, now when we're walking around EMC world we're hearing a lot about virtualization, got Bill Reed is going to give us a little bit more insight on virtualization. Bill how are you sir? I'm doing great today thank you Winston. So tell us what are the trends in virtualization right now? Well we've taken a virtual first strategy at EMC IT. Everything that we put in our data center is virtual. Everything that we've done over the last eight years has grown to saying even things like SAP ERP platforms we're going on virtual platform. Very impressive. Now you're seeing that happen but you guys were really at the forefront leading that trend. Tell us a little bit about what the future holds. We look at it as more cloud tendencies, things like elasticity for end of quarter loads. We think about bursting from private cloud into more of a hybrid or a public cloud capability, taking some of the core components that used to be traditional brick and mortar in your data center. How can we take those capacity and components, scale the business needs during end of quarter needs to ensure we've got the performance and the availability on the systems. We've got a lot of CIOs that watch our program and some of them are holdouts they don't feel like the time is right but help me talk them into it. Tell us some maybe case studies or scenarios that might make sense. Sure I can use our own internal IT project that we just finished here. We have a project that we call the EMC Propell which is essentially our re-platforming to an SAP virtualization stack on our VCEV block. We have now finished our third quarter on this new platform and what we see from a result standpoint I think speak for itself. System utilization running at 20 to 25 percent. Spikes in the systems go unnoticed to the backend system users. We see the system performing, we see the availability and the scalability giving us a platform for growth in the future. So I think if we look back at our experiences and our best practices that we've learned in the SAP world we can take that and apply that to pretty much any platform that's out there supporting any customer. Now we've heard a lot from people that say this makes sense for just about everyone. I mean you can really look and it does but I think there are some industries that it might be more urgent than others. Right off a few of those that really need to get this in gear. I think anybody that's looking at age technology and their data center. We had an issue a few years back in our own data centers that was less of an issue but more of a business challenge. We had run out of capacity in our data center. We had plenty of floor space but we didn't have power. It was going to take us about a year to get that power installed in our data center but we couldn't stop the business from deploying new capabilities. So we had a program internally that was called Sweep the Floor where we literally looked for opportunities to sweep out physical gear and move it to a virtualized cluster to get more density and more control on the existing powerful footprint that we had in the data center. So that P2V migration we jumped from around 20% virtualization to about 50 to 60% virtualization and continue to support our business moving forward. So if companies are looking for a platform refresh rather than just doing physical to physical I think this is a great use case and a great case study for them to think about. So the bottom line is now is the right time to sweep the floor. Bill Reed, thanks for joining us Studio B, checking out.