 Okay, on today's call, we're going to simply run this intro video now we ran one before but we're going to we're going to run another one we're going to run another one and then and then leverage this data as well. We're going to run this video and then we're going to also set up a custom audience around the video. And then when we chat again and in a couple weeks after this after this one takes this course, then we'll take that custom audience and create a look like audience, and then start targeting that audience for leads. Okay, so we're still in the we're still in the awareness phase, which is normally your first to second add where we're now just running it just just for the data. So let's click click on the green one will click create. And then, man, if I could switch my card, I just got a new business credit card. Yeah, for sure. Perfect. So let's get this bad boy out. So now we'll just yeah we'll click the green the green button, and we'll go straight through. And so here these tabs right so the tabs in the background campaigns, ad sets and ads. That's all we're doing is going through the three steps. So this campaign tab is where we choose the objective. So this this first one, the intro is going to be awareness. We're going to get as many people in that local area to see it. And then we'll hit continue. That's it so awareness is is part of step one which is the campaign tab, and then choosing housing. That's step one. So categories hit the dropdown and choose housing. That's it that's step one and then we hit next. So now we're on to the second tab, which is ad set. And here's where we choose the budget, the target, the targeting, and then the placement. So make sure it's always coming from the, from the right business page, which it is and then daily budget. This one you can go you can go 10 bucks, you can go eight bucks a day. What did we just run wasn't, I think it was 10 bucks a day. So whatever, whatever your budget is, bro, like monthly, like just divided by two, because it's really all we're going to be doing is running two ads a month. It's 15. Yeah, all right. Yeah. No, we did five bucks last time. I remember I was double with this time. Yeah, yeah, yeah. So, so if possible, like, continue to crush it and close your deals bro and just set aside whether we'll set aside that budget so set aside 300 a month for your 10 bucks. Right. Keep it that simple and from there bro you can really scale up and really, really make a dent in that local area. So we'll go we'll go always next day so it's August we'll go August 26 at at 6am. Are you central or Eastern Eastern, your Eastern okay cool yeah 6am local time. And then and then you'll just push it out 15 days so the end the end date yeah you'll go and date, and then you'll go from the 25th to. What would that be the ninth. Is that the ninth. Yeah, and then and then 6am. And then yeah August August 26. Actually yeah perfect. Okay cool so right there $10 there's the date, and then down here when it comes to the targeting, we want to stick to one location. So, right here United States, you can just X out of the United States or edit, edit United States down a little below, and then just type in type in your, your local area. And you can go off of off of off of just the general city, the name of the city, or you can go, or, or you can go off of an actual address, like, a lot of times it's cool to type in a physical address as well. But just X out yeah hit the exit to the right of the United States just exit out and then just type in type in the new one. What's that address to my office right here. Yeah dude if you could just freaking crush it 15 miles around that address. That'd be that'd be pretty pretty pretty major. You're always with the drop down to so as you type it in always look for the drop down. Yeah, when you're yeah when you're going for address it's not place what you're really shooting for is is is address. So always look for address to the right. Whatever we're putting in here right so what what do we do here so far we put in the budget. We put in the calendar also but but really the targeting the budget and the targeting. Give that give that a little detailed description at the top so if you score the very very top. Just just new awareness ad set yep delete that and rename it. $10 a day. Yeah we just and just a brief description so more when we're on the dashboard we can just view it and know exactly what that is. So $10 a day location. Yep, put it put the actual street name or whatever it was. And then and then you're good. Perfect. Perfect. So now we'll scroll down and that's that's it that's all we need there and so that's our stopping ground bro from this point on Morris Road that's the only targeting we're going to need to put in. I want to just dominate that 15 mile radius. So now scroll down we can't change age cannot change gender. Nor do we need to and then we don't need any. We could we could narrow it in and puts put detailed targeting put some keywords but but we don't even when you're targeting a small area 15 miles. You don't want to you don't want to you don't want to narrow it in any further. Like we've already narrowed in enough right we're only targeting 15 miles so it's like. So so when you like if you go up a little bit, the detail targeting where people put in Zillow right here the detail targeting put people will put in realtor.com people will type in FHA. Lending like they'll type in all these different keywords but but when you're targeting local you're just you're just you're just narrowing the audience so so small where you're not giving Facebook enough enough enough room to find that audience because it's just too too narrow of a targeting. Putting putting in keywords is good when you're targeting nationwide when you're targeting nationwide then you can focus in on on detail targeting keywords. But in your case you probably yeah we won't do any keywords so so placements this is where we're going to actually. Now the brand awareness one this one will leave it will leave it at that advantage plus placement as we go into admin at number two which will will call the next ad at number two. That's when we're now going for hardcore lead we're now targeting the seller or we're now targeting the buyer we're now offering a buyer guide or seller guide that's the next ad which will kind of preppy for that one. But that's when we'll go in and hit manual placement and only target the newsfeed when it comes to actual clicks go to my web page download my free seller guide or click go to my page you know the details on this listing. That's when we're going for lead and that's manual placement, but but we'll get there when we get there for now just advantage. So, so we'll scroll down and what we want to change here real quick is is click on. I think it's the bottom one optimist yeah show more options click on that one. And then the frequency cap edit this one we want three so the one change that to three. Yeah we want as much awareness as possible. Three impressions every seven days so so that gives people the ability to see that add up to three times in a seven day period, which is which is good. We're building the brand awareness. Right so three is good and hit next. So that's step two man that's it the targeting the budget the calendar. The frequency cap that's only for awareness on this one type of objective ad, and then we kind of the third step and that's it so here will simply just make sure the Facebook page is matching the Instagram account is matching. And then, and then and then the create ads so the ad setup will hit that drop down create ad and go to existing post use existing post. And then what you can do is you can also and then select post the select post button and then just find find that post. What you want to do is you can. You can always link it to your website if you wanted to which which it could be, I mean it's good just to just to put something there, like the call to action button so you'll scroll down and you'll see, you'll see the, where is it where is that scroll down a little bit. The, the yeah you have a send message so the call to action you have send message which is fine send message is good for this brand awareness. It clicks to a website right now. Anyways, so we're good there. So we'll scroll down, and then we don't need any we don't really need any of the tracking. And we're not even looking for people to send a message anyways because it's not a send message ad. So we're just putting it there just just to just to fill the space. And then scroll down the tracking. So let's go down to tracking. Yeah, we don't need we don't need website events we don't need any that click publish and we're good. So that's your three, that's your three steps setup of an ad bro. And now as we go to the next ad and we start going for leads. It's the same thing. All we're doing is putting now a link for people to click on so the send message button would be a learn more button and it'd be tied to an actual link. It'd be tied to a landing page. Not your website it'd be tied to some type of landing page that's when we'll have to look into some type of software for landing pages. When when we come to the third and final step this happens often where you click the green publish button, and then it gets stuck like that that happens that happens often I see that a lot publishing one of three and it's just it's just stuck. When that happens just open up another tab. Go back to your bookmarks go back to ads manager, and then just push it through not from here not from here open up another another tab. And then just, and then yeah go to your bookmarks go to go to the ads manager, and then we'll just push it through from over there. So you'll see, you'll see the three steps that we just went through. You'll see it in the top right hand corner so you'll see a blue button here in the top right. That's the three, that's the three steps campaigns assets and ads that's what stuck so go to click on that, and then just push it through here. So you'll, you'll see the green button and just publish it from here. And then you'll see the bottom blue bottom right, you'll see that turn to green. And that's when it fully publishes. So we're good there so now we can close out the other tab the other ads manager tab close out that one know we'll work on this one we'll work on this one but close out that other one. Yeah, perfect. Close out that one just leave yeah you can click on leave. Okay so that that's really step two so step one is posting it on the business page first. I wanted to live there forever I wanted to be public there forever I want people to see thousands of views on that video forever. That's one way people do it one, one way people run, run an ads they'll post it on the business page first that's how I do it that's how that's what I teach that's how I've been taught posted there first. Some people simply run that video in the background, and, and that's it and then when the ads off it's often it's nowhere to be seen. Right and that's what we did before I think I think we ran the first one like that. Yeah, where there was nothing on the page but from this point on, you want it on the page you want it to be visible and public forever, especially because we're going to get so much social proof on it we're going to have thousands of views on it so we want that to be to be shown forever. So step one is posting on the business page first step two is coming over here and setting up the actual ad getting it processed and getting it published, and ready to go out for tomorrow. And then the third and final step is to always create your custom audience, especially if it's a video which you're going to be doing video so always always third step. Come over here once you do this step to then we go and create the custom audience. So that's, again it's a bookmark, or you can just click the three lines to the left and go to audiences. And how do you have any specific time frame as to how long you want it on the page, like the business page. Before we start on that. Oh, good question. No, bro, you could put it you could have put it there freaking two minutes ago and we run it right now. Okay. Yeah, yeah, you, you could have, but I know. Yeah, your message. I think like a week ago is you wanted to put it out there first which is cool, totally cool. So yeah, you could totally there's no time frame on that at all you could you could have did it the last second, or you could have did it a week ago. And then and then so so any of these videos that you have up there a month ago, we can easily come over here and running out on those two. I wouldn't recommend it because there's not real any call action on those ones other than maybe call you or whatever but but now as we go into and even with this one, even if you may have put a call to action call me or message me or whatever. That's some type of call to action but our next video and on the call to action is to click the link to go and get your details or to click the link and go and download my seller guide, right or buyer guide whatever when whichever one you're choosing. That's, that's a real call to action is to click the link and to and to get and to get someone to go somewhere else and fill out and fill out the form right enter your information. That would either be on a listing that'd be on an open house or that'd be on a buyer guide or a seller guide where I'm now getting them to click there was a call to action in that video to get them to click. Right so none of those other ones I think I don't I'm just assuming that none of the other videos were like that are have that type of call action so I wouldn't run and add on any of those, but from this point on. Yeah man it could you could you could do there's no time frame. So, so here now let's just create that audience so so click the blue one, create audience, and then we're going to come down to custom audience. And then we're going to go video. So right here video, and then next, and then over here we're going to engagement we're going to choose. Yeah, choose. So here's here's the different timestamps. Okay so ideally ideally you want to you want to start shooting for videos at least a minute at least a minute long. So then you can come in here and create an audience around those who watched at least 25% of it. Right and that'd be a good audience to really to really turn around and give to Facebook and say hey Facebook here's thousands of people who watched 25% of this video. I'm going to turn it into a lookalike audience. So you can go find me a few hundred thousand more that look just like these people who watched it for at least 25% you know so. So in this case 44 seconds, half of that, half of that is 22 seconds. So maybe, maybe go off of go off of 50%, go off of 50%. So I want to track those who watched at least half of it, right at least half of it. Those are people that are going to see me again. Choose videos, the blue in the right top right, and then just find that video. Perfect. And then confirm. Okay cool. And then the retention, you want to bring that way way down. What we'll do here is we'll, I mean 30 days is good you can go you can go 45 days if you want but but typically like you want it to be you want to be 30 days 30 days because you want everyone to be in this audience 30 days is already a long time like if I saw your video one time 27 days ago. And now you're showing me another ad because I fit 30 day criteria. What are the odds of me really remembering you. Right, you know so so if everyone's a little me personally I'm good with faces like if I see a face freaking a year ago I'd remember them, but not everyone's like that. You know I mean like I'm not the best with remembering names, but but I'm good with faces. Right so everyone's a little different. So I think 30 days is kind of the max I mean a lot of times I'll see stuff yesterday and I don't even remember it you know I mean so. So 30 days is kind of the max that you'll want to start building around every every custom audience on a video. And then the audience name audience name going just give it a name intro video to whatever you want to call it. Because you have that other intro video so maybe this could be intro video to and then in parentheses 50%. So I always want to put the timestamp that actually put in so 50% and then create audience. And so we'll get we'll get definitely a few thousand people to see this one and then click done. And then all we do is we'll take that audience and piggyback off of it and create the look like audience. And then that's when we just put it on steroids and let Facebook do their thing to go find me a ton of people who resemble them. And that's when I start going for leads. Gotcha. So this look like the US one delete that one because that's actually it's it's not it's not that it's not going to be that look like and it's actually going to delete that one. When we go and create it hit the blue button to the left. It's actually the third one down so it's not. And I think I might have did that I think I might have had you do look like but it's actually it's actually Yeah you should have seen you should have seen a different audience down there. Actually we'll check the box check check the check check the box of any of these to the right, and then click on the click on those three dots to the right normally you would see you would see special ad category. I wonder why you don't see special ad category. It should have been should have been special ad category because you're in housing. But we'll let that build up first we'll let it build up the intro video to and then we'll we'll click the blue button again. Let it build up. Yeah let it run for two weeks and then we'll chat what chat then. Yeah so any any questions on that. No. Awesome bro.