 The presentation is done by me and my colleague Juan Torrejón and Georgián Ullis. I'm representing the... I'm working for the University of Pompel-Fabra in Barcelona and I was also in the foundation of the Hellenic World in Athens. And we are going to present actually the results of the work that we have done which is part of a European project called Virtual Multi-Modern Museums focusing on the digital applications in cultural heritage from many points of view, technology, effectiveness, cost, scientific accuracy, preservation impact, educational impact. So the VIN project has been set up in order to analyse and promote the role of Virtual Multi-Modern Museums and when we are talking about a new way of seeing the museum, we have produced a new definition of what the museum is that is proposed to ICOMOS and it will be probably adopted in the next ICOMOS meeting. The idea is a museum that is changing. Isolover is not very focused only in the object or in the site but Isolover around us is in our mobiles, on the web, on the applications, on our apartments itself when we are looking on our computer. So our main goals were to intensify discussion about among cultural heritage stakeholders and work towards necessary levels of consensus on key technical, legal and policy areas to define and develop and promote a unique sustainable platform engaging a large number of stakeholders, I will talk to you about that, to gain high visibility through social media to establish the exact nature of the key economic drivers for cultural heritage and especially for multi-model museums and their added value for the society and to support the inclusion of digital technologies in the museums and the cultural heritage. One, we have in our board all the important institutions that are from private and public sector among which ICOMOS, SIPA, Europeana, Eurobanostra, Interpol for things of preservation and talking about preservation, just to make a small parenthesis, digital heritage is not only access, it's not only study but it's also preservation. Given the distraction of the museum in Brazil, how many of these 20 million items that have been destroyed have been properly digitized in 3D models with all the accurate metadata? How many knowledge could be saved if this digital repository would have been available for the generation of the future, even to reconstruct some of them. It's the ultimate preservator in case of major disasters that hopefully we are trying to avoid, but always happens by wars, by accidents. So here you can see the VIN platform. It will open right now. We have created a platform where already are registered about... Let's see... It doesn't matter. Okay. You can open it in your mobile. Ah, yeah, here it is. It comes. In this platform that are already registered about 1000 experts, policy makers and archaeologists, curators worldwide, and you can make your own posts. It's a kind of mixture of LinkedIn, Facebook and Twitter in a platform dedicated to cultural heritage. You can meet your fellow expert, your fellow archaeologist. You can post yourself, so please note the address. You can win your time here or use your time here, free time just to register. You can promote your work and your project and you can find opportunities for just like new calls for funding, publications, you can post your publications, technologies that are used and events. It's open to the public and it is interactive and you can find also collaborators for your project. I will come back to the platform, but please take your time and register and present yourself there. Automatically also your posts are redistributed in Facebook and in Twitter pages. So the part we are talking about, one of the results of the project is linked to what has been told in the introduction is the decision-making process. Among the other things we did was to analyse the decision-making process in the creation of a digital application in the Virtual Museum. What is that? Actually in each one of the stages where an application or a project has been developed, somebody who makes the decisions, who is this person, is the decision-maker, is the person who allocates resources and he has the expertise and at the end signs that he will allocate resources for this project. Time, money, person, staff in each one of the organisations. So we brought together about 100 experts. We discussed this issue in all possible ways and we finally concluded in four stages the decision-making process which is the idea generation is the first stage, the concept, how you decide how you emerge an idea for the creation of a digital application. The design and the planning which is a very important step, most of the applications have serious problems I will talk about a bit later about in the phase of design, the implementation when this is created, digitalisation, inclusion, development of the software and at the end the operation which is also not enough estimated in the beginning and at the end the way we evaluate the impact, the scientific and the public impact. So the team of experts we had, you can see it also on the platform and it's here in the four different thematic areas that they worked in this aspect. These were the experts who worked in the decision-making process. Everything is available in the platform as well as this presentation will be so it's not necessary to note everything if you register. So I'm going through the four stages model very quickly and we're in the results that we have identified in each stage. Concerning the idea generation, we identified the stakeholders who in each organisation is involved, who is allowed to have an opinion to generate an idea, what incentives he has or she has in order to do that, economic time, money, what ways where he can submit his idea. Let's go digitise the staff and present it that way. There are many people who can do it inside the organisations and the society around the organisations, how he can reach the decision-maker and say, okay look, I have this great idea, who is going to do that, what the process is, why he is going to do that, what he's going to gain from that, is he's going to have an award, a prize or something. So we propose some solutions in this stage and the second thing in this stage that we have identified the second problem is that there is not enough resources in the first, the second and the fourth stage for the work. All the resources are going to the implementation when it has been decided. And the third thing is that we have identified the adequate level of maturity to be achieved and the resources required in each stage in order to pass in the next one. So what are the conclusions for the stage one? There is a lack of standardisation process for the idea and concept generation in almost all organisations or cases that we have studied. We have studied more than 50 cases of digital applications. There is lack of resources in time, know-how and incentives for the idea generation. The stage two, the design and study of the digital cultural project is underestimated in most of the cases. We focus mainly in the design of the development and the implementation. There is insufficient provision when we pass in the design when we say we are going to do this application for money, for resources to make a sustainable and effective business plan. How is this going to operate? And this is a problem that will go into a year later. I was talking before with my colleagues in, for example, the majority of the visitors, you have 30% of the visitors in a museum that is coming for one hour because the bus is waiting for them and they have one hour visit. Is that taken into account when you develop a digital application? The archaeologists, of course, they want to give more information but they have to be aware on the same time on the operational way of the thing. So you have to have various solutions and this is my work, my personal work and my colleagues to provide creative solutions actually in these kind of issues and conciliate different objectives, provide them with an access to the additional information after the visit or before the visit or enhance the storytelling through a storytelling process or through mobile devices. The organization lack know-how expertise and does not dedicate sufficient resources in the design within the overall project. Concerning the stage three, we concluded that the implementation is considered mostly in the organization the project, which is not the case. If it is well designed, it is not the project. It's the application of the design of the decision that have been taken in the previous step and that are rather well detailed. So we have major problems there many times because here they are trying to resolve the problems that have not been thought in the previous stages. However, there are also important elements of expertise missing from the organizations to monitor the process. The people inside the stakeholders and when we are talking about stakeholders, our curators, our municipalities, our local authorities, et cetera, they don't know, they don't have the expertise to do that. And finally, the stage four, there is insufficient medium and long-term evaluation and impact studies and this is what the commission asked us to do. I have presented that yesterday in another session concerning the impact in the society and the economy of the digital application and the cultural heritage in order to justify to the people why we are spending money on that, public money on that and how we adapt our solutions and how we make them sustainable. So VIM propositions and tools is to identify clearly the decision maker in each stage to allocate resources and to create, and this is what we are going to present, a decision-making tool which is exactly a structure of what decision has to be taken in each one of the stages and it will be available in our platform and provide expertise and information for each one of these decisions. So the idea is that the tool will provide the possibility to the registered members of the platform to link their costs to precise points of the decision-making process in order for the other members to be able to see their costs. For example, let's say stage two, somebody is designing technology and he needs to look for technology and find experts who are linked to that. If you link your profile to this stage the people will be able to see the relative costs and the profile of the experts and talk with them and bring the expertise to their project and vice versa. Practically this is what is the overall scheme, there is a theoretical background which is not only that, I try to explain that very quickly and this is what is going to be implemented is the last part of the platform that has not yet been implemented completely. So we have the four stages of the decision-making process on the center is the decision-maker and then an example, the idea generation, the external actors, the internal actors of the organization, you have the society, policy makers, chambers of commerce, tourism, etc. which is external, you have external experts, you have external designers, you have inside the personnel, you have the curators, you have the technologists inside the institution, the archaeologists, the scientists and all those have to be brought together in a way that they can understand in order to produce effective and efficient decisions. And my colleague will explain to you how this will work. I will be very brief. Basically this is like a guideline where you can go through and you will be able to pick among each part of the process different experts and ideas that will help you to guide yourself on the whole process. So yeah, basically that's not implemented yet as you said but you will be able to for example see in the business plan there is this kind of people and institutions that are working and have experience in this field so they will probably tell you the experiences they already had or what they will do so it will help you in the parts that you may have not that much knowledge about. Is the implementation of operation and evaluation the same thing where you can also offer your projects and your expertise to other experts? Exactly. So the idea is to have more efficiency in the process and also to bring people together so everyone can talk to each other in a more democratic and neutral way so everyone has a voice and everyone has something to say. Basically. Yeah. So please take your time to register to the platform and post your projects and meet with everyone around in our community. Thanks a lot.