 What's up? What's up? What's up? I'm brand man Sean. I'm Gory and we are back with another episode of no labels necessary podcast You can catch us every Tuesday every Thursday on YouTube Apple Spotify Whatever you stream your podcast here at the intersection between creativity and currency Today we got to talk about the fact that touring might be dead At the very least it seems to be suffering and we want to get into why a lot of people are actually Conjecturing that festivals are killing the game. Do you think festivals are killing music? I meant music tours. Let's listen to this quote or this little clip from on your leisure on TMZ Touring is definitely still a thing. We see Drake, you know killing the game right now with this tour But you have to be very strategic on the markets that you go to and really understand Where you're hot where you're not because it's definitely not a thing where you can just Post it on social media thinking just gonna sell out 50 dates It's important to touch your reach right so it's tough to say towards that when we see that tells us about to do a billion Yeah, we see Beyonce with the Renaissance song like you said the Drake tour What we did see last year was people teaming up to go on tour right and so you saw baby and dirt go on tour And now they're trying to do it separately So it's something to really know your reaches before you go to a market sometimes doing a smaller venue before you Go back to the city to do a major show might be the key matter of fact I want to read the comments on some of this too. So let's go to the handy dandy Mac book because I Think festivals are clearly messing up the tour game 100% right at the very least look at it like this I get more value for my time and my money if I go to a festival and go to see a single artist Yeah, bro, it's in real life streaming You know saying the same argument we make for it. Hey for 1099 I can listen to everybody But for 185 at rolling low. I can see at least 10 of my favorite artists. Why would I then go pay? 250 for your solo ticket and discover a couple new artists. Yeah, and if we're in like the tick-tock singles era I don't have to sit through my favorite artists besides That I might not want to hear yeah the way a lot of these consumers and maybe not just a favorite artist Because maybe you want to hear their besides but let's just say your four favorite or ten favorites artists besides Yo, bro, really? I just need those top three those top four. Oh, I don't need the whole set So I could either you know one some of those people's sets are gonna be shorter anyway Because there's just gonna be those songs at the festivals and then two if I don't like it I can keep moving and just Find the next person who else is at the top of their set go eat go chill take some flicks all that shit It's a it's a hell of a package, right? Yeah, and and you don't feel like you wasted your money to your point right like if I'm at a solo show and I leave half a Through the set I'm thinking like damn man. That's you know, that's a hundred fifty dollar ticket only stay for four So long you kind of feel forced to stay and experience the whole thing versus at the festival I know that if I'm not enjoying this particular set I can leave and do something else like I said to your point take pictures eat go Festivals usually have like a million different activations at them, right? And I can go do these things and still feel like I got my money's worth even though I didn't get to see a hundred percent of a certain artist set and like It's just a better deal overall We can just talk and have a conversation, you know real concerts aren't a good space to have conversation Yeah, I mean less less arm room leg room. So There's an argument for sure. There's a strong argument that if festivals aren't completely killing the Tour music touring experience. They're at least Revealing a lot of the weak points and you need to have a hell of a show. Yep, right hello production If you're not they mentioned like Taylor Swift Beyonce But we already know what Taylor Swift and Beyonce do their level of fandom that they have right? Yeah, and then level of production that they do for their shows in a way that speaks to their audience is very high So it's going to be different. I could see Taylor Swift or Beyonce at a Coachella or something else, but also know that if I go their own show, it's probably gonna be something completely different It's gonna be different. It's gonna be different, right? I'm not gonna be able to get the full Beyonce experience matter of fact their fans probably prefer them in there in their single shows You know I'm saying where as somebody's mid-level artist Yeah, I might rather just catch you in the middle man Yeah, so we got to take a quick second because we have some big news If you like the marketing branding and music talk that we do in our content You have an opportunity to meet with us in person and get the real deal Information about how we are currently moving in the music industry blowing up artists that we can't put online So if you want to see myself Sean Jarrah McKee give you marketing content and branding advice That's absolutely guaranteed to help you move your career forward Then you want to make sure you check into this event. It's gonna be super exclusive We're only letting in 60 people not 61 not 62 So if you don't make it then you know your best bet is a hope that we do another one So if you want to make sure that you're one of those 60 people go to no labels necessary calm or check the link in the description If you're watching this on YouTube, and yeah, hopefully we see you there All right, there's that let's see what some people are saying in the comments quays got me Said pricing is one reason tickets are higher than ever now. I completely agree. We already know matter of fact we're about to talk about a little baby and Ironically before little baby had this ticket sale problem that they're talking about now I remember when the prices were put got put out and people were Basically saying like who does a little baby think he is. I think it's his his tickets were like 200 something plus Which isn't crazy, you know, we'll get into why it is crazy. I think it is crazy But you know not no disrespect a little baby like I'll get into why it's a little crazy Also marketing little baby specifically he says in this case I feel like his team didn't do a great job marketing his tour, right? So yeah, we already know a little baby's gonna have to come up Timing if Beyonce Drake and others are touring at the same time and again pricing is so high people have to pick and choose That's a good point. Who they want to see the most Possibly hurt the weakest link ticket sales But then you have to make the argument of how many Taylor Swift fans a little baby fans and vice versa Maybe five ten percent Taylor Swift Beyonce Drake. Okay, Drake one probably hurts the most Because I got 21 Savage Tuesday. Yeah, that definitely hurts the most. All right. See and that's okay We got to get into that little that Beyonce. I mean that little baby combo But also artists need to put out their best shit fans get sick of unreleased snippets and only dropping Album or tape every two years. That's not enough. So that's a dean of modem. What you think about that comment? I don't completely agree with it. I think if I think that's less true the longer the artist has been around You know saying because then to your point about someone like a Beyoncé or a Taylor Swift or even a point We made about let's say new little who to what the fuck ever has three songs. I like Right, so I'm just 12 minutes of this out. No, I'm like versus Beyonce has had hits since I was a child I know that there's a large chance that I will enjoy most of Beyonce set You know, so I think the bigger the artist gets the more quality music they put out the less that's necessarily true And then I think that's also proven by like legacy acts who still tour Like they be touring a release music in decades, you know, it's still come back and some of them at least will still come out And do like really good show. So I don't I don't think that's a part of the issue necessarily So the level of fandom for sure does account to it now this person said nah It's the economy which still does play in the ticket sales. Yeah, this is why festivals I've noticed have been doing two to three days compared to one day about four or five years ago Pack as much artist pack as many artists as you can in that time frame and jack up the price I think That is inaccurate to the extent, right? I think a lot of festivals were aiming to get to the point that they could be two to three days experience because there were two To three day festivals back then. Yeah, but other ones just had to build up to it now Being able to jack up the price obviously based on who you have is for sure a thing But when we just talk about the overall experience To me it just continuously goes back to the overall experience the package deal Just economically of having multiple artists and then the experience of a festival being more dynamic You you know for your ADD and just chill. He was like you got a picnic Mixed in with maybe a little carnival in some cases Mixed in with your concert of multiple different artists and vibes You just touched on the real cheek. Oh, sorry to beat that. What's up? These are some you're having food at that concert, but that's that's that's a big one man At least on the first one I can get dinner while I'm there, you know, so they're gonna be the best Yeah, no, but I can eat brother versus the festival. All you got is Hennessy and water bottles, bro. Like come on, man Hey, that's real because now you got to figure out a whole another thing to do on top of that Yeah, yeah before or after I would rather see EYL than Drake or baby. That's an interesting take EYL's earn your leisure for these folks for this and they rather watch I wonder if they're saying they would rather see the live podcast or the Drake or baby or they're just saying they would rather Go to a festival. I don't believe I don't see the comparison unless they just don't like Drake or baby as an artist So the real comp would be what artists do you like period? All right Didn't a weekend just break it to a revenue record or something something What should we call it? Baby, what's that bad bad bunny? Oh, yeah, he also just did did that. So that says a lot, right? Now let's get into a little baby situation though because kid Leroy or the kid Leroy to be proper Exits little baby's tour because of low tiff ticket sales forced cancellations on the tour low ticket sales forced cancellations on the tour One again, like I said, I saw memes talking about how high them things cost and The vibe was a little different than when they were talking about how expensive Beyonce tickets were or they're talking about how expensive Beyonce tickets were it was like Almost this is low-key marketing because that's just getting the word out Creating this high demand people are gonna make a decision whether they're gonna do it or not It's like damn. I think I might have to you know Take cut off a couple of nail appointments or barber appointments or whatever and just just save up You know, whatever I can to be able to go This little baby felt like a legit like who does he think he is this is too much But I think that speaks to audience too. Yeah, we're talking about street rappers. Yep a lot of their fans They're not paying certain amount of money to go. Yeah, Brian. We've seen in so many iterations restaurants Concerts merch like that they have enough data where they should know like that shit ain't gonna fly over there Yeah, and then I think the biggest argument I've seen is for little babies overall production value from past shows So I've seen people say like hey like his last shows weren't the greatest You know I'm saying he just kind of rapping on stage, you know Bob and back and forth versus like a Beyonce You know, but she got like the lights. She got the dancers. She gets you put on the whole a real Production I'm saying like a real high-value production and so I feel like That is mostly where a little baby messed up It's a couple things to the we're getting through but like I think that's one of the big things that he messed up was like Even if we give him the benefit of the doubt and say like hey, he did up the production value We just ain't seen it yet. He hasn't done anything to Comfort us and make us feel like that's the case, right? So he has like to the earlier points by mate He ain't been marketing it he ain't show nothing He ain't talked about it. So it's like I'm going into it thinking it's the same little baby show with the with the hundred percent markup Ticket prices like and I want no parts of that That's to me That's a beautiful thing though that what you just said because it still proves that this stuff is Matt matters Like no matter how big you are you can be a little baby, but if your show isn't lit, right? You don't know how to perform well Eventually you're not gonna get those second and third and fourth sales Right, you can bring anybody in off of first hype But that word of mouth starts to spread and you don't get those repeat customers. Just like any other business. Yeah Yeah, this is what people are saying. I've never been to a little baby concert I actually never watched one of his performances where I would like Feel like it was something I could truly judge You know, you have some of these like you're on stage with somebody and you know So I don't judge them for not moving around a whole bunch of being super exciting But if this is what people are saying It's just like the second or third week of a movie being out and everybody be like, ah, nah It wasn't worth going but they got me but don't let them get you to dog Yeah, exactly, but it's like it's like your first Your first buyers become your biggest haters down the line You know and then people pay more attention next like man You must have really loved them to buy this hot ticket and go check them out and you saying this bad Oh, yeah, I'm taking your word for it. You know. Yeah, exactly for real. So I think If anything before we even get to the other details around the little babies touring situation Again, it should be promising for people who feel like Man Like people don't really do real shows anymore We it does show that it matters people think fans don't care. No fans do care Ultimately, especially as they have so many choices. Yeah, all right I got we doing so many things instead of just watching this rappers be on stage and not doing things Which has actually been a long time curcuitique for rappers, right? Right? crazy, bro So like you got that and then you got to consider what does my shit cost because what is what can my audience afford? Start to realize the reality of what your audience looks like or not what they're willing to pay or not So just because another artist is up in those fees that doesn't mean Who you serving can afford that like their audience complains, but then complies Your audience complains and then exits the building. Yeah, all right Yeah And I think too real quick to the point of now I kind of think about it to the point of the comment It said it's because he hasn't dropped music in a long time I can understand that now because the music kind of It it pushed you in the position to where you're like, man This ticket is high, but I would like to see him perform my new favorite song from the album greater point because Not only do you not have any new music You're not known for performing. Yeah. So why would I go? Yeah, exactly Like there's zero reason to go based on that So it says interestingly interestingly enough the killer Roy has also dropped out of the tour for reasons not fully explained by the Aussie artist Fans who bought tickets to the now defunct tour stops receive automatic refunds and previously announced performers Glow Rilla, Rylo Rodriguez Gloss up and Hanno are still on the bill for the remaining dates at least for now now You mentioned to me that Joe buddin said based on the opening acts It doesn't even look like he's trying to sell out of tour. Yeah. Yeah. Speak on that because that's that's a while I never heard anybody make That critique before that's a while critique. Yeah, so I'm paraphrasing it But I do agree with him when he was saying that You know, typically what we'll see especially what bigger acts like an act of his size is they would try to bring along two or three artists that are Either right below them Let's just say let's say if lil baby is a 10 or the artist is a 10 They might bring on people from someone between like a seven and a nine You know saying because you know that for the most part these people can carry their own weight when it comes to ticket sales Um, there's a high chance they will introduce new people into it That might be people who come to see them. They don't really care about me, but they want to see them, right? And when you look at the artist that he put on his lineup Rolla Rodriguez is the one of the most familiar with the other 12. I've heard of but I'm familiar with Rolla Rodriguez and Glorilla, of course It feels like Glorilla was the only real like swing at Trying to get an act that could maybe bring out a significant amount of ticket sales, you know, I think that if Like for lil baby's demographic There are a lot of artists that he could have pulled from that are hotter than some of the ones that he brought out but it does genuinely feel like Maybe he's trying to put his homies on Maybe some of these artists are like his artists like, you know, he has his label Um, and he's trying to do them a solid But that was your bonus point was like bro based on your opening acts And who you chose to make a part of this tour I don't think you was trying to sell out either way and I would expound on that and say I don't think he purposely Went into it thinking like I don't want to sell out my books I know artists things that I think that he thought that his name would be enough to carry their deficiencies and ticket sales And then he's learning that damn even me Lil baby can't make up for This because there's fans, bro. We look at the whole experience like I look at the opening acts to you I'm not just looking at you Yeah, right because I'm thinking like man if the show three hours and an hour and 45 minutes of that is these Random motherfuckers I got a pair of tennis too. I need to care about these people You know I want to sit through that exactly or do I at least want to sit through and discover And especially going back to the type of demographic he has his his core fan base You know what to expect From these type of rappers. It's going to be 30 minutes to an hour of the exact same shit You're going to get one little baby walk on stage All right And to that point right so we go back to who is your fan base? Yeah, you have A street fan base who's not going to pay that much money Yeah, right like you start getting to the 200 dollar plus range You're not paying that to go to a regular concert for the most part like the the bulk of your audience Now if you do this in a smaller venue, you could probably Book it out, right? I mean pack it out board or if you do it at a club Then you'll bring out that other side of your street audience that's willing to pay two three A thousand plus four and a whole different type of experience But obviously that probably doesn't make the kind of money that you would need to make it's not enough people, right? Obviously, so once you start upping that price you're cutting out a lot of this audience, right? And now you're entering the upper tier of your audience The upper tier of your audience Is is now starting to make decisions Whether they want to pay this kind of money with you or other artists Who are the beyond saves the drakes and things like that in the world, right? Because now we're just talking about the more convert commercial side of your audience. Yeah Not only are they making that decision on who they want to go with They're also Because now you're competing, right? So now are you not only competing with those other people once you get that price range Your openers Need to have a lot more pop appeal because the commercial side of your audience They would like to hear a little bit of that glow rilla But even if they don't listen to glow rilla heavy, it was like, oh, I know about that glow rilla girl It's it's a hype around her, right? Yeah a Rilo a gloss a Hanno That commercial side of the audience probably hadn't even heard of those names. Yeah, right? So But you have to understand what your package is for you can't just change the price or something And then not reconsider the package from round up and I think that's where people mess up too There's some people who because of your appeal the beyond saves tailors or whatever like Yeah, now you're just cutting out some of your audience So there's nothing to worry about But more people should be thinking about if I want to up my prices I need to rethink my entire package. Yeah. Yeah, and think about the I guess the the preconceived notions around the packaging you put together because street artists Are not known for putting on the best shows, you know what I'm saying not in a typical tour setting and It's it's I don't know like when you go to like a street route show You pretty much know what to expect. Yeah, I'm saying and so going back to fan expectations like man I already know at least 85 percent of what to expect here And I probably don't like it I'm saying like to your point These type of artists tend to do better in like club settings and like really specific like party settings And like this isn't what this is like. This is we're not partying here. We're just watching them run back and forth on the stage And you know, like I said that he hasn't said nothing about production value Little baby don't put on costumes. I love seeing artists wear costumes or they I love sitting going character, but he ain't doing that little baby's not doing that I'm saying you know, you know that as a little baby fan that he's not doing that And so it's like it's all these negatives working against you and then The ticket price is the cherry on top. It's the thing that makes you go like, oh, no, I'm not I'm not going that Let's take a quick second to talk about the elephant in the room If you're an artist trying to grow, we already know what your goal is a thousand true fans Everybody talks about it, but how do you actually make that happen? How do you get those fans? It's not just about getting views. You got to push people further down the funnel So let's talk about it. Number one. Do you have these people's data? Right Do you have the ability to text and build highly engaging relationships with these people? Can you boost your Spotify plays to actually have engaged users not those surface level playlisting plays? Well, guess what? Fevro fan is a platform that allows you to do all of those things In one so it's not overwhelming You don't have to switch and have all these different logins and switch all your linking bios You have even a link in bio tool that you can do so everything is done in one place So not only do you grow your fans You do it for less work. How about that? Check out foreverfanmusic.com because we know it's not about views for the day It's about getting fans who will be there forever foreverfanmusic.com Let's get back to this video. Let's go through these comments, right? um People saying Roy ain't ain't good are mostly Cardi fans. That's a wild assumption So we'll get whether you agree with these or not once person said Bruh trying to do a tour with no album. He thought he was drake There we go. All right another one said not gonna lie Little baby ain't a good performer. Most of his concerts are dead. It's not lit He's a good rapper, but not a good performer. He don't do a lot of hype with the crowds All right, so have you been to a baby concert? No, you can't yay or nay that one. Yeah. Yeah, let's see what you think of these Y'all y'all saying he can't sell out arenas. He already has and has some on his tour That's either sold out or close to selling out most of shows Man, bro. I ain't gonna lie boy. It's There's a comment section. It's giving me a lot of grammatical challenges, bro Most of the shows he canceled are places that he just doesn't have a huge fan base like indiana and nashville Okay, see so when I first saw the news about this coming out, there was some rap page and I made that same coming on it I made the exact same point. I was like, bro. You look at the places like nashville Somewhere in indianapolis like seattle like all these places where you're probably like, all right I don't expect Little baby to have a lot of fans here. He could have been kind of reaching thinking that oh, I could hit Seattle and bring out the same amount of people I could bring out That's what he thought killer Roy would do probably. Yeah, exactly Now he's starting to see some logic. He thought killer Roy is going to cover these markets for me. Yeah, so it's But then you started thinking about it and it's like, okay, I do still think there's a point there, but If he's trying to to your point Go the ticket route of a pop artist You know how you want to swing with the Beyoncé's and the drakes And the weekends and the bad bunnies you better be damn sure you're gonna have the same type of pool and They're out not even there like there. What is it? That's secondary markets the same what they were like I know that drake could go to Atlanta and do well and then probably also go to seattle and do well You know what I'm saying his his reach Extends that far and so I think that goes back to you and your team Just being logical about what you can realistically do like hey, it'll be nice for us to sell an arena in seattle But we probably not like I said, but like to your point Maybe they thought killer was going to cover that base, right? And that's that's what that thing was at Which if that's true, then I will understand that you know saying like hey That's why we booked this specific act, right? I'm bringing this Pop god to help me out in the markets that typically like pop acts, you know saying so then killer or dropping out could have been a huge blow but it The only thing that makes me think it's not that is that The ticket sales were still low even when we all thought killer row is still going to be on it Well And yeah, because that's why killer Roy is going based on the report, right? Yeah, so in that case that either reveals one of two things one Little baby's Level in terms of pop level of clout isn't quite what people might assume it to be perception wise or two killer Roy's Clout isn't what you would think perception wise particularly in those markets Or probably a little both actually because they're both on the bill and it didn't sell out All right, so neither one of them are hitting in those particular markets We already know when it comes to hip hop little babies like eating like he's sweeping up There might still be some Some critique in terms of like your performance and then did you drop an album all those other things? But at the very least in those other markets, it's it's not necessarily about does just like all right Do you have to appeal now another person said he sold out every tour last year with chris brown So that's also another pop person. So people are they they're doing these pop pairings if you think about The the 21 and Drake and uh, you know what I mean? Like so it seems like that's a common Um Mutual relationship doubt that they're seeking these days like let me find my pop guy Little baby was probably like drake's already taken. You know what I'm saying? He got 21 on him and he got yachty as a as a best homie. I can't I can't scoop up under under him. Who else is um Doing that and then you can't take chris brown every year Yeah, and I saw like dojo cats taking do etchie and ice spice on her tour So it's the same one big pop artists smaller wrap just in verse right big pop artists smaller wrap artists You know what I'm saying the rap artist adds a little flair and a little Little rougher edges to the show or different vibe to the show But doesn't step on the toes of the pop artists and then the pop artist offers a wider reach for the rap artists Yeah, that's a beautiful relationship. Yeah, I mean I think with dojo cat I think with dojo cat is her trying to remind us that she has black fans That's what I think you know sense. So look I got icepies brother. You know, so I got do etchie But I was gonna go either way you know what I'm saying, but she didn't have to do that for me But I think that's what it is. All right. So there's other parts of the agenda possibly Uh, let me see this person said gunner would have sold more What you think like if he was on it because that's actually we didn't talk about that does that actually Because of the whole gunner baby situation would that even have had any impact on the touring? See, I didn't think about that until you said it but fans are petty and I could definitely send fans Like oh, I got to pick a side. I'm picking gunner and I'm not buying it I could have 100% see that and if you think about it, too It's like you've alienated one of the best people for your core demographic You know what I'm saying? Like I said, you brought out like 21 savages. Probably one of the other best Drake already got him Maybe uzi but uzi probably about to do his own tour. You know what I'm saying? So he probably didn't want to do it. I would assume then it's like You know thug locked up. So that's the other best one you got So then it's gunner bro gunner's like the best option you have for another big artist that still hits your core demographic and then y'all are split I don't yeah, I could see that man. I ain't but I like I didn't think about that to you just said that but And even beyond picking sides based on this person's comment. It also could just be Uh Tarnishing a brand because I don't know maybe gunner would take it has taken a hit from this recent conversation Around the you know the ysl cases, but then the stuff that gunner revealed that might have also brought it hit the baby So some people might not be coming out From a choosing a baby a gun aside, but just like you don't represent what I thought you represented Yeah, based on you know, and this is just conjecture based on on buddy's comment right here Gunner would have sold more, but I yeah, I didn't think about that angle at all Then this one said little baby been down bad ever since the white party I mean all that that has shown me is that No matter how many rich friends you have They can't save you when it comes to music. It's just a different space a different beast, man Can't say you want to come to music and it can't say you want to come to the internet, man Y'all really got me with those Those french fry by the pool picks bro. I ain't gonna lie. What did little baby do at the white party? Why was he catching so much heat? What did he do? I haven't I haven't looked into it once I saw a white party I thought about the meat myth. I don't even want to find out what he did. But what did he do? Yeah, no, I just avoided it. I just come like I said, but I just assume it's something I don't know if I can say it on youtube, but you know I'm saying something. I ain't gonna say it was something something unlike there was um There were a couple pictures I feel like I've only seen one picture, but people said it was multiple pictures of baby The one that I saw Could be described as a man witch a man witch. Yeah, like him between two men Oh, you got that. You got it right But it's This ain't it. I don't know man The internet region man. I mean this picture is kind of he is cheesing kind of hard I think he says he cheesing so hard, bro. What's wrong a little bro hug, man He can't hug his boys bro. Let me see the one that you see this right here. Oh, no, that's that's not the one That's not the man. I mean this one is kind of crazy. That's not the man witch though Yeah, that's not the man witch. Oh, wait. Yeah, I ain't a lot. This left one kind of crazy But I feel like they had to set buddy up the way he got him yoked up that shit kind of wild I ain't gonna love Like I wouldn't I wouldn't let that picture get out. This one. I don't think that's bad It's this guy, bro. This guy the one that's fucking his narrative up. That's that's the one man And they could have set that up. You're right. They said, oh, bro. Why look Hey, man, you get a hug or whatever. I mean you know when they hug Have you run behind them and then we're gonna we're gonna flick it right in there Like anybody's ever hung around like a rich white man. No, they like that, but they overly aggressive Sometimes you got to check and he probably in the space where he feel like he could check these billionaires, but we're like Which might to your point have Tarnished his brand a little bit, you know saying because I'm used to saying a little baby is this tough guy And I've believed him for a long time. But it's like man. He looked this I don't know like he about 510. Well, a little baby in there tall either So he probably about five seven five eight, you know saying Then white dude come yoke you up and the only reason you let it slide is because he got money Ah, a little baby. That ain't what you stand for. That's not what you're about. At least that's what I thought The Cheesing even him funny enough because of the brand even him being a certain amount of happy Could have a brand Tarnished. She's like, we'll see what you're doing out here happy, bro But he got a pass. I could get that hay song. I think that hay song opened him up to where he could be happy more All right, all right All right, so we'll end the pod with with these comments that I believe are pretty dope one If you have an expansive and solid musical catalog, you will have no problem selling venues But if half of your trajectory is competitive Uninspired art the masses won't think that ticket price is worth it having a social media presence and telling us how much you can flex Without spending more time on your craft ain't it Most of us are still about the art Oh, hold up. We got to get this last one in because this person said as an event promoter Large and corporate festivals have made it harder for smaller shows and tours Mainly because of the artist ask and ticket prices. Oh, that's another angle that we wouldn't have known Artists are getting to the bag in most cases with larger corporate funded festivals And then when they do smaller venues or a ticket, they have They have that same ask which now drives the ticket prices up then Now let's talk about the economy. Some people would take that $400 ticket for one event instead of spreading it among four All right, so this is what an event promoter thinks We'll leave it at that those comments. I think those are all pretty helpful We would love to know what y'all think in terms of festivals and are they becoming a massive threat to individual music tours our individual shows Pretty much going to be dead Let us know in the comment section below other than that This is yet another episode of no labels necessary podcast. I'm brand man. Sean. I'm cori. We out. Peace