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BEWARE OF TRUVIA

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Published on Feb 17, 2012

In 2009 the US FDA approved two versions of a new sweetener developed for Coca-Cola and Pepsi, Truvia and PureVia, both of which use rebiana—an extract from the South American plant Stevia. Truvia has just hit the market in Great Britain supported by gigantic public relations celebrations that would do an aspiring politician proud. Stevia, in its natural state, is the best no-calorie health-supporting natural sweetener on the planet. Here is what you should know:

1. Truvia is NOT Stevia.
2. I advise that you avoid it.

Like every plant which has long been used as a food source, Stevia is a complex of synergistic substances and compounds including numerous steviosides, rebaudiosides, and glycosides. It is this synergistic power that creates its unique benefits including its anti-oxidant properties. When the FDA declared that these two manufactured zero-calorie sweeteners were "generally recognized as safe" (GRAS) it referred only to a couple of the active ingredients taken from Stevia that had been used in manufacturing including rebaudioside A—a component which imparts to the natural Stevia plant some of its sweet taste.

What takes place when you extract only one or two of a plant's parts and throw away the rest? Does the product you make out of this affect your body the same way as the natural plant? Virtually never. In The Toxicology of Rebaudioside A: A Review, researchers at UCLA report that a living organism metabolizes stevioside compounds and rebaudioside A at different rates. This makes it impossible to assess the potential risks to the body.
Click Here to view the Toxicology of Rebaudioside from the University of California

The company behind the development of both Truvia and PureVia is Cargill. Cargill is one of the most notorious corporate polluters in America (which Conde Nast Portfolio listed as one of the "Toxic Ten.") Coke and Cargill have conducted their own 'research' into the safety of Truvia on which the FDA gave them the go ahead to sell the sweetener. However, no genuinely independent studies have been done to affirm the safety of the product.

And as even the Truvia website itself states: "While rebiana is natural and comes from a plant, it is not certified or grown organically at this time. That could happen in the future, depending on consumer demand." How absurd. How can you claim to have invented an "all-natural" zero-cal sweetener that is not only not organically grown but which no genuinely independent studies have shown to be safe to use over time?

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