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Behind the Launch Episode 3: How to Court Startup Investors

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Published on May 17, 2012

In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. Last week, we met the the founders and saw them bring on Colin Behr to head up business development.

Now that they have a promising platform and a "closer," it's time to chat with investors. Silicon Valley names, such as 500 Startups' Dave McClure, DFJ Esprit's Krishna Visvanathan and AOL Ventures' Adam Smith, appear in this episode, as Jack and Zain court investors and learn from the best. "They don't want 'Yes men,'" says Smith.

What would you want to get out of an investor? Watch today's episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch. http://www.mashable.com
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Mashable is the leading independent news site for all things tech, social media, and internet culture.
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