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Discussion | Congratulations, You Have An App - Now What? App Development and Marketing from A-Z

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Published on Feb 3, 2014

On January 28, 2014, Stanford's Program in Law, Science & Technology hosted the discussion, "Congratulations, you have an app - now what? App Development and Marketing from A-Z."
The discussion featured a panel of high level, experienced practitioner who provide tips, checklists and a road map for addressing legal considerations relating to mobile apps, including best practices for mobile TOU and Privacy Policies, platform considerations and much more.
Panelists included Ian Ballon, Shareholder at Greenberg Traurig, Lothar Determann, Partner at Baker & McKenzie, Tristan Ostrowski, Product Counsel, Android at Google Inc., Geoff Griffith, Senior Counsel at Google Inc, Thomas "TJ" Angioletti, Associate General Counsel, Technology & Transactions at Netflix, Daniel Brennan, Director, Legal at Twitter, Inc. and Luis Villa, Deputy General Counsel at Wikimedia Foundation.

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  1. 1

    Discussion | Professor John O. McGinnis on Computational Jurisprudence.

  2. 2

    From Silicon Valley to Washington, DC: Insights from the Intersection of Technology, Law & Politics

  3. 3

    Discussion | USPTO Deputy Director Michelle K. Lee on "Speaking Truth to Patents"

  4. 4

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  5. 5

    E-Commerce 2014 | Data Collection and Retention

  6. 6

    E-Commerce | The Expansion of the Domain Name System

  7. 7

    E-Commerce 2014 | Big Data, Screen Scraping, Database Protection and Data Mining

  8. 8

    E-Commerce 2014 | Cloud Service -- Transactional Issues

  9. 9

    E-Commerce 2014 | Self-Help on the Internet: Approaches Outside of Litigation to Resolve Disputes

  10. 10

    E-Commerce 2014 | Litigating Privacy Policies & Terms of Use-- & Lessons for Transactional Lawyers

  11. 11

    E-Commerce 2014 | The Sharing Economy

  12. 12

    E-Commerce 2014 | Current Global IP Protection Issues

  13. 13

    E-Commerce | Mobile & Social Media Marketing & Promotions, Geo-location Privacy & Do-Not-Track

  14. 14

    E-Commerce 2104 |Teachable Moments: Lessons for the Web Development Deal from Healthcare.gov

  15. 15

    E-Commerce 2014 | Privacy Protection in the Cloud: US & International Issues

  16. 16

    E-Commerce 2014 | Patent Best Practices

  17. 17

    E-Commerce 2014 | Best Practices Regarding Virtual Currencies & Mobile Payments

  18. 18

    E-Commerce | Cybersecurity in the US & Around the Globe

  19. 19

    E-Commerce 2014 | Business Aspects of New Content Distribution Models & How To Confront Them

  20. 20

    E-Commerce 2014 | Luncheon Keynote with Judge Paul S. Grewal

  21. 21

    E-Commerce 2014 | General Counsel Forum

  22. 22

    E-Commerce 2014 | Digital Copyright: New Distribution Channels, Changing Business Models & more

  23. 23

    IP Law and the Biosciences | Patent Litigation in the Biosciences: A View from the Bench

  24. 24

    IP Law and the Biosciences | FTC/Actavis

  25. 25

    IP Law and the Biosciences | Luncheon Keynote

  26. 26

    IP Law and the Biosciences | Indefiniteness and Functional Claiming

  27. 27

    IP Law and the Biosciences | Patentable Subject Matter

  28. 28

    Discussion | IP Challenges from Early Stage Until Exit Through Acquisition or IPO

  29. 29

    Innovating within the Professional Monopoly: The Law of Unauthorized Practice Meets the Tech Boom

  30. 30

    Patent Trolls & Patent Reform | Welcome/Keynote with Colleen Chien

  31. 31

    Patent Trolls & Patent Reform | Keynote: The Honorable Timothy B. Dyk

  32. 32

    Patent Trolls & Patent Reform | Panel III: Reforms Targeting End-user Suits

  33. 33

    Patent Trolls and Patent Reform | Panel IV: Reforms Targeting Litigation Abuse

  34. 34

    Patent Trolls & Patent Reform | Panel I: Reforms Targeting Software Patents

  35. 35

    Patent Trolls & Patent Reform | Panel II: Reforms Targeting Trolls

  36. Discussion | Congratulations, You Have An App - Now What? App Development and Marketing from A-Z

  37. 37

    CodeX Speaker Series | Professor Brian Carver on the Free Law Project

  38. 38

    Discussion | What a Strange Trip - Digital Media from Napster to Pandora and Beyond

  39. 39

    E-Commerce Best Practices | Best Practices regarding Mobile Payments and Crowdfunding

  40. 40

    E-Commerce Best Practices | Collection and Retention of Data

  41. 41

    E-Commerce Best Practices | Patent Indemnification

  42. 42

    E-Commerce Best Practices | How to Handle Take Down Requests

  43. 43

    E-Commerce Best Practices | How to Market to Children Online

  44. 44

    E-Commerce Best Practices | Best Practices for Automating Open Source

  45. 45

    E-Commerce Best Practices | General Counsel Forum

  46. 46

    E-Commerce Best Practices | Data Portability

  47. 47

    E-Commerce Best Practices | Best Practices Regarding Employment Issues

  48. 48

    E-Commerce Best Practices | Best Practices Regarding Online Resale and Retransmission of Content

  49. 49

    E-Commerce Best Practices | Online and Mobile Tracking

  50. 50

    E-Commerce Best Practices | What Keeps In-House Government Relations Experts up at Night?

  51. 51

    Internet Law and Public Policy Conference | Privacy

  52. 52

    Internet Law and Public Policy Conference | Intermediary Copyright Liability

  53. 53

    Internet Law and Public Policy Conference | Introduction & Welcome Letter

  54. 54

    Internet Law and Public Policy Conference | Internet Antitrust Policy

  55. 55

    Internet Law and Public Policy Conference | Virtual Items

  56. 56

    Internet Law and Public Policy Conference | Closing Ceremony

  57. 57

    Internet Law and Public Policy Conference | Patent Litigation

  58. 58

    Internet Law and Public Policy Conference | Keynote: Judge Randall R. Raders

  59. 59

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  60. 60

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  61. 61

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  62. 62

    We Robot 2013 | Robot Demo with Ian Danforth

  63. 63

    We Robot 2013 | Bender's Law with Patric Verrone

  64. 64

    We Robot 2013 | The Application of Traditional Tort Theory to Machine Learning

  65. 65

    We Robot 2013 | Robotics and Intellectual Property

  66. 66

    We Robot 2013 | Do Robots Dream of Electric Laws? An Experiment in Laws as Algorithm.

  67. 67

    We Robot 2013 | A Licensing Approach to Regulation of Open Robotics

  68. 68

    We Robot 2013 | A Licensing Approach to Regulation of Open Robotics

  69. 69

    We Robot 2013 | Do Robots Dream of Electric Laws? An Experiment in Laws as Algorithm.

  70. 70

    We Robot 2013 | Robot Demo with Ian Danforth

  71. 71

    We Robot 2013 | Bender's Law with Patric Verrone

  72. 72

    We Robot 2013 | The Application of Traditional Tort Theory to Machine Learning

  73. 73

    We Robot 2013 | Designing Values

  74. 74

    We Robot 2013 | Robotics Industry Roundtable

  75. 75

    We Robot 2013 | Risk Management in Commercializing Robots

  76. 76

    Conference | Design Patents in the Modern World: The Scope of Design Patents

  77. 77

    Conference | Design Patents in the Modern World: Design Patents in High Tech & Component Industries

  78. 78

    Conference | Design Patents in the Modern World: Design Patent Prosecution

  79. 79

    Conference | Design Patents in the Modern World: Overlaps with Copyright and Trademark

  80. 80

    STLR Symposium: Digital Copyright | Moral Rights

  81. 81

    STLR Symposium: Digital Copyright | Keynote Speech with Michael Carroll

  82. 82

    STLR Symposium: Digital Copyright | Social Media

  83. 83

    STLR Symposium: Digital Copyright | Sampling, Mixes, & Mashups

  84. 84

    SLS Event | Sticky WCIT: Is This the End of the Internet?

  85. 85

    Stanford Center for E-Commerce | Behavioral Advertising and Privacy Law Reboot

  86. 86

    Patent Institutions Summit | Keynote Speaker ITC Commissioner Shara Aranoff

  87. 87

    Patent Institutions Summit | The ITC/District Court Interface

  88. 88

    Patent Institutions Summit | PTO Director David Kappos Delivers Keynote Address

  89. 89

    Patent Institutions Summit | The PTO/District Court Interface

  90. 90

    Patent Institutions Summit | Keynote Speaker Jeremy Fogel

  91. 91

    Patent Institutions Summit | Integrating the Patent System

  92. 92

    Patent Institutions Summit | The Market for Patent Litigation (International and Domestic)

  93. 93

    Patent Institutions Summit | Keynote Speaker Federal Circuit Judge Kathleen O'Malley

  94. 94

    Patent Institutions Summit | The Federal Circuit/District Court Interface

  95. 95

    [Private video]

  96. 96

    IP Law and the Biosciences Conference | Solutions to the Biotech Patent Thicket

  97. 97

    IP Law and the Biosciences Conference | Exhaustion, International Sales, and Downstream Control

  98. 98

    IP Law and the Biosciences Conference | Patentable Subject Matter

  99. 99

    IP Law and the Biosciences Conference | Keynote Speaker Drew Endy

  100. 100

    IP Law and the Biosciences Conference | Keynote Speaker Drew Endy

  101. 101

    IP Law and the Biosciences Conference | Exhaustion, International Sales, and Downstream Control

  102. 102

    IP Law and the Biosciences Conference | Solutions to the Biotech Patent Thicket

  103. 103

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  104. 104

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 2

  105. 105

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 4

  106. 106

    Conference | Samsung-Stanford Conference on Patent Enforcement: Panel 3

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