 Welcome to theCUBE, welcome to theCUBE. Yeah, thanks, great to be here. You're excited. I am excited, this is a good day. Another executive in theCUBE, we're very excited to have you. Thanks for coming and this is an extended event coverage exclusive with Hewlett Packard Labs, building one, the Founders Office behind us, better spot for innovation than what you guys were showing today. It was not streamed out here, the videos will be on demand later, but take us through, yeah, you were very excited. I was snapping some photos of you, you got some good cameos. We've got a huge audience here, 1,900 people watching John. 1,900 people, what a deal. So, this guy is the general manager of the hyperscale, ProLiant, the servers, changing the game. So, what did you announce, Dave? Just share the folks directly from you, what's the big deal, why is that such a massive event for you guys? Sure, so the announcement today, Project Redstone, it's a multi-year, multi-stage journey for us to really take advantage and realize the potential of low-energy servers. And what we announced today was three major pillars. Pillar number one was the availability of the Redstone server platform, which we actually unveiled, which was cool, get to see the hardware, I love that. So, we were able to actually show everyone what it looks like. Secondly, was really what we're calling our HP Discovery Lab, because customers need to be able to see this, they need to be able to touch it, they need to drop their applications on it, and they need to be able to make sure that their applications scale, and they can tune them, and they can benchmark them, and make sure that they work. And then the third thing that we announced today was a partnership program called HP Pathfinder to really provide the capabilities for all of the software providers, hardware providers, ISPs, to come together to be able to really help drive this ecosystem forward. And Redstone, available Q1 2012, is that right? Q1, 2012, correct. And then the Discovery Lab in Houston, in January, yeah. January, 2012. And then others in APEC and Europe in 2012, correct. And then today you've announced the fifth, I believe, Pathfinder partners, right? Correct. Canonical Red Hat, Calzada, ARM, and AMD. Correct. And those are the core that we needed to get started. We expect to see that grow as with a blade program where we have 300 solutions builders now. We expect the partner program to really grow dramatically as soon as we've announced it. So you expect it to be that large? Oh yeah, yeah. Okay. So Richard was telling us from Forrest, you have a really impressive team that you guys pulled together with an HP, kind of like the Brain Trust on Hyperscale. Talk about what's changed in the industry standard server business which grew out of the PC chipset now and it's scaled up and all that great stuff that's happened to what's going on in the marketplace. And you're managing the entire organization, road map, big solutions that you put together, the fabric, et cetera, that you guys announced, which will have more details online in our blog posts. But people look at the marketplace, they see the utility changing, they have smartphones, they have cloud, they're seeing Apple, they're seeing Google go crazy, and they're seeing Facebook with, you know, this new environments. And people in the enterprises are looking at that saying, hey, you know, I need to have a web front, I need to do all this stuff internally. What's changing in this transformation and this inflection point, as you mentioned, in your presentation? Can you just package that up real high level? Yeah, so I think fundamentally we're seeing a huge growth in terms of applications that everyone uses on their desktops, notebooks, and everything else. This is search applications, social media, web, everything. I mean, it's tremendous. Everyone is using these applications and they're all back-end server-based. It's not a, you know, there's a front-end app you're using, but everything is back-end server-based. And the applications that are being downloaded to cell phones, I mean, everyone has their new cell phones, you know, I don't know, I went to the Apple store, it was amazing. I had to wait in line for two and a half hours to get into the Apple store to buy a 4S. It was just, and that was like two weeks after, you know, the announcement. So these applications that are being downloaded to these new type of mobile devices, they're all server-based, because all the intelligence, all the sharing, all the collaboration happens in the back-end server-based. So the customers that have to provide the websites to do social collaboration, to do all that, they have, you know, they have growth rates that are just, you know, exponential. And just one of these large customers buying one server, one solution, we can customize and tune it for them because that may be as large as one of our standard servers in terms of overall volume for a year. So these customers just have huge problems. And so as a result, it's giving us an opportunity to really re-architect and create solutions addressing this marketplace because it's a growth engine, it's huge. How bad is the power problem? I mean, you can scale one to 10, 10 being, you know, catastrophic. It's bad, and it's 12. Yeah, it's 12. And it's not. I mean, it's pretty bad. I mean, people don't understand. It's power is cooling. If you look at a lot of these large sites now are starting to go over to the Arctic countries where it's cold. Facebook, yeah. Yeah, right, those announcements, why? That's because they can at least address the cooling part, right? Because, you know, part of a data center is not only powering it, but cooling it. So they can address that, helps the cooling, but it doesn't help the power. That's fundamentally what we've announced today is a roadmap and a vision for how we're going to use low-energy servers and a federated architecture to be able to provide the next generation of huge dramatic decrease in overall performance. And it's these type of applications that these web providers are running at scale. We've been talking about, and I'll let Dave jump in. I know we've got a bunch of questions, but we've been talking on theCUBE and for the past year, and it's looking at Angle, Wikibon, the notion of how software is driving a lot of the innovations. With commodity, hard, we're getting smaller, faster, cheaper innovations, like with the chipset level. We're seeing integrated packages to purpose-built machines, but how fundamental is the software and the fabric side of what has to go on here? Because you're dropping hardware. It's not hardware software anymore. You like the old days, hardware guy, software guy. What's changed in the software side of it as you manage essentially what looks like a hardware business, which it is? Talk about the software. Converged infrastructure. So first off, you nailed it, right? It's not just servers. We're selling converged infrastructure. And, you know, Proline's been on that path for many years. That's what blades are, the start of a converged infrastructure, right? And this just takes it down to the next level. So first off, it's converged infrastructure. I'd say the interesting thing in this space, you talked about software, is a lot of the software that's being used for these front-end web applications is not what we're calling a compiled code. It's cold, it's runtime or interpreted code. And as a result, the code doesn't know what it's running on. It doesn't understand the underlying platform. As long as you have the lamp stack that supports it, you know, you can use any type of code. This code is a more interpreted type of code. So really the software is very transportable. And that's the magic about this. We can provide new architectures and new solutions that dramatically reduce the overall power. And we can do them in such a way that, you know, the application port is very, very minimal. Now, it doesn't address the enterprise customer. It really addresses this specific market segment that we're targeting. Help us, we'd like to handicap the magnitude of this announcement. You talked about four inflection points. The X86 itself, blades, the pods, and now, you know, this low energy server. So X86 itself, obviously, you know, was decade long, multiple decade long, huge, huge. Blades, big deal, but largely evolutionary. Same thing with pods. How big is low energy servers? Is this X86 level of magnitude in your view? Yes, it is definitely X86 level of magnitude because it's a whole new architecture. We are reinventing for years and years and years. Everyone has been designing servers and these servers go in a little metal case. You know, any different size, you pop them in a rack, you connect them together, but a server is a server. No one has looked at the problem and said, how do I design a data center? Come at it from the data center and lay and say, how do I design a data center? And how do I look it from the front side and go backwards? And how do I do it power efficiently? No one has done that before. And so fundamentally, this is a major shift. This is a quantum leap. And so, yeah, this is as big as X86. So can we peel the onion a little bit more on HP's innovation here? You don't own the chip set anymore. You're used to in the old days and you've learned how to make money without owning the chip set and innovating. So where really are the innovations here and how sustainable are they? So this is again, this is a series, right? So this is Moonshot is a multiple year, multiple program. So we have a lot of things that we're designing that we're developing. What you've seen is kind of the first stage, the booster rocket to get to the server. Can you show us a little leg? No, no, we gotta have secrets, right? We gotta have that cool stuff that we're looking at. So again, I want to, that's the first part I want to kind of make sure that we don't underinvest it under value, right? But in this particular application, it's really pulling it together. It's doing all the federation, putting the switches together, putting the servers together. Actually the management fabric, right? How do you pull the management fabric together to be able to support an open stack? How do you do everything that's required? How do you port the software? How do you support customers? So yeah, and we've got some great plans and I love, that's why we call it Moonshot. It's a multi year project. I am excited about telling you about each stage. And the ecosystem too though, right? I mean, the ecosystem, having a lead in the ecosystem is a sustainable advantage, I would think. I mean, if you're going to lead and people are going to jump on board, there's going to be more innovation there. Exactly, and it has to be, this has to be provided by a customer or by a company that somebody trusts that they know is going to be there that's going to be able to develop a solution, right? So everyone knows, get it from HP. You're going to get the complete solution. You're going to get the backing. You're going to get worldwide support around the world. You're going to get the ability to do everything that HP can go do. So there's innovation in many, many ways. And again, as we've teamed up very closely with part of that in HP Labs. So we've got some tricks up our sleeve. So we're excited about this. This is number one. I have one last question. Obviously, you showed the gear and you unveiled it and whipped it up to cover and you saw some nice hardware there. So for the hardware geeks out there, who are buying gear out there, it's beautiful. It looks great. Just talk about some of the highlights of the hardware and then to talk about the use cases they can use now for this product. Perfect. So first off, the hardware itself is cool because what we've done is designed a new tray that goes into our Proline 6500. 6500 is a shipping solution, the SL6500. We ship it in bulk now to our largest customers who buy it by the truckload, by the ton, by the pod. And so as a result, everything is already in place. The power supplies, the fans, the cooling, the management infrastructure, everything that's required is there already now. And we know how to build those solutions. And so we've designed a new tray that goes into that. So as a result, we can take that up and go from production, we can go from development platform to production very, very quickly. So that's the first part. I forgot the second part of your question, sorry. Application use cases. Oh, application use cases. To buy right now. Before you kick the tires and put it in production. I'd say front end web server, if you have a web server, you know, anything that runs on a LAMP stack for a Linux LAMP stack will probably be portable. Anything that's large that doesn't require a lot of CPU cycles, right? This isn't a 200 watt X86 processor, right? This is a low energy processor. Don't need to run that on an X86, it's essentially the best. Exactly, it's got to be something where you're not CPU bound. And that's things like Memcache D, Cassandra, Hadoop, a offline analytics, as we heard from Nile today at the announcement event. Video streaming, anything where you're not actually uncompressing or decompressing the video stream as it goes through, you're just serving it up. Anything where you're just serving up and doing things in parallel is going to scale very, very well. All the cool stuff. All the cool stuff. All the stuff that's really, all the stuff that you're running on your phone, right? All the back end server database, it's cool. It's a Sykes. How much did you post from HP Labs? I mean, I see HP Labs, I've talked to Shandra Khan, the best, he's been on this whole energy, sustainability, he's going to be on theCUBE later. Hey, they have a pretty healthy brain trust here. They do. Did you tap some of that? We do, actually, and not only just tapped it for this announcement, we've been tapping them for many years and they're part of future stuff. Actually, we're working very, very close with HP Labs on this. Exascale, we're doing some really cool stuff in the exascale space. We're actually very, very close with them. So yeah, we have a very tight relationship with them. I want to be there to go to MarketArm, right? So when they got cool stuff, hey, come to me. We'll get it out. We'll make some really cool products and provide value for our customers. Thanks for coming inside theCUBE. Thank you. It's been great. I know you're super busy. Thanks for your time. Thanks, thanks. Paul was the man of the hour and the keynote doing all the fun part, David, and the keynote and did the presentation, showed the gear. It's pumped up. This is a big day. It's pumped up. I mean, when you're a server guy, I mean, it's all about speed and feeds, but now you've got a whole new game changing architecture software, so it's fantastic.