 Two to four feet from where you're sleeping. It attracts your breathing rate, your bodily movement, stages of sleep, you know, your light, your deep, your REM sleep, and then at the end of the night when you wake up, it'll give you a sleep score. It'll basically give you an assessment and analysis of how you slept that night, break it down by stage, all of that. You want to take a look at me over here? We'll go there in a moment. So what you're looking at here is our ecosystem of validated products. And what this is, is all of these products have been tested using sleep score technology by ResMed. Are you familiar with ResMed technology? So they're our parent company. They've got millions of nights of sleep, millions of nights of hours of sleep accounted for to test these products. And they're all proven to either improve your sleeping habits, improve your sleeping patterns in one way or another. We've got everything from a weighted blanket. We've got a white noise machine. To your point, we have more over there. Pillows, snoring machines, an air purifier. We need a sleep score as working to validate the products. And why we're doing that is because there's so many options. You know, when you're trying to improve sleep or you're trying to find a solution, what works best for you. Number one, you need to understand what your sleeping patterns are. Do you have a problem? Maybe, you know, you can take the data that we give you via the sleep score app or the sleep score Macs to your doctor. They can give you a diagnosis. We just want to help make recommendations. Yes, and these have objective biometric data. These are proven to improve your sleep. So when you're on Amazon and you're looking for, you know, a white noise machine, well, which one's going to work for me out of the 700 that I need? This one is validated to improve sleep. Gotcha. So what our CES news here is, we've partnered with IFF and Serta Simmons. We can go to both IFF's international flavors and fragrances. We've scientifically tested a fragrance molecule, scent molecule, to determine if it improves sleep. That is so cool. It's very unique. I've never heard of anything like that. And we can go into the scent lab and you can kind of get a little smelling going for your own. And then Serta Simmons, we've also used our data and our sleep score Macs to test people's sleep when they're sleeping on their new mattress, the iCup for CF4000. So let's start over here and we'll go through the scent lab and then we'll take you over to Serta Simmons. Sure. Hi, hi. Would you talk David through our scent lab? Sure. Let's go ahead and try it. Okay. No, no, no. Yes, I am excited. Wow. Like it? Yeah, that was good. That was not good. Yeah, I can see that. Yeah, that would help me focus. Yeah. Okay. Okay. Okay. Okay. I like this one the best. Yeah, that's third. That's second. That's my first. Thank you. Awesome. Oh, thank you. All right, thank you. That was very cool. Awesome. And I'll take you over here to Serta Simmons. Okay. Before I do that, this is the sleep score Macs I was introducing you to. Okay. So what it does and if you want to get them to sleep, it basically turns this into a radio frequency receptor. So right now it's very active. It's tracking my bodily movements, my breathing rate, my heart rate. What? Everything of that matter. And all you have to do is place it on your bedside. And it will not track your partner. If your partner wants to track their sleep, they will also need to either use the app or get a technology like this. But I'm going to start slowing down my movement. And you're going to see it start to be pretty persistent. I'm sure, yeah. There's not a bunch of noise around me. Right. You know, I'm not sweating. Things like that. It's going to be a much more stagnant line throughout the night. And so once you're done, it's going to calculate your sleep score. In average, sleep score is about 76. We've actually taken the total idea. Over here we have something called America's Sleep Law. It's broken down by state, female, male. You know, the average time people fall asleep versus the average time they wake up. What their sleep score is. So just really another way to utilize the data and put it to good. So what you're looking at here is basically your week break down. Then you can get, you know, for the month, for the year, things of that matter. And then we'll give you advice, you know. If you notice, you know, once you've got your information, you can talk about your sleep. You can walk up to people who will say, it's very good to sleep. Thanks to all the sleeping habits just to help you. Right. And then if wanted, if warranted, we will give or provide you a product recommendation. You know, you're like, hey, I am looking for a white noise machine. Well, we will say, hey, we've tested the Sound and Sleep SE and it's proven to improve your sleeping pattern. So why don't you give it a shot? Yeah. And then over here, Sir Desmond, which is our second partnership for with SleepSquare for CS. Yeah, so we did. Yeah. JD, this is David. How are you doing? David, AlexFurgus.com. Help wellness, biohacking, all that stuff. Interesting. So he just wants to learn a little bit more about the mattress technology and what we did with SleepSquare. Yeah, so basically this mattress is our newest mattress. It's our newest and our coolest mattress. Not like cool hip, but like really cool. Like keeps you cool. Yeah, it keeps you cool. So what we did was we developed this and you know, what we're used to is doing normal testing like temperature management, how cool you are throughout the course of the night, spinal alignment, things like that. But we've never been able to test the mattress in the wild, like in your home. Yeah. You know, we test in labs, very controlled, but no variability. So what we did was we partnered with SleepSquare and we took this particular mattress. We put basically a standard cover on it so you didn't see any branding on it. And we sent it out to the field to see how the mattress would actually impact someone's sleep. Very cool. You know, and we've never been able to do that before. Yeah. And you know, thinking that through a little bit further, what we'd like to do next is actually now that we've got some, an initial baseline, how can we redesign the mattress and kind of fine tune it to go after certain metrics, like real sleep metrics. And we don't know what those are yet, but you know, for example, like could we build a mattress that's like, you know, it'll give you 15% deeper sleep, right? Something like that. Yeah. Unfortunately, the way the mattress industry is, it's a little disorientating for our customers. We just bought a new mattress, I can tell you. Right. So a lot of noise, a lot of, you know, you're overwhelmed. Exactly. And then you're looking at other mattress manufacturers and they're playing off of each other like, oh, my bed is six degrees cooler. Mine's eight degrees cooler. But really what does that mean? Right. And what we're trying to do is how can we actually get away from those types of claims and go back into like more science-based, evidence-based claims, where we can make something, you know, make a claim that basically says like, you will sleep deeper on this. Yes. You will fall asleep faster. Gotcha. And really try to drive that message home. And then again also, you know, use that to build confidence and inform our customers so they can make better decisions. Yeah. Very cool. Very cool. Yeah. I'm excited for you guys. Yeah. Appreciate it. Good partnership. Yeah. Absolutely. Absolutely. We already tested the IFSN Lab. And then over here, I just want to wrap this up. This is the extension of the validated product that I was walking through over here. So we, you'll see again a broader range of blue light walking glasses. You've also got a DreamPad pillow. Basically that's it. It has a small speaker inside that allows you to hear the noises while you sleep. On desire to help you sleep better. Okay. You've gotten that kind of distance from your sleeper. You've got it. If something is really working. Right. We just have to add light. Yeah. Did you like it? Did you feel like you fell asleep better? Yeah. And so much more. These are just some, you know, preliminary examples of what we have. We have about seven, we do have 72 products available in our sleep ecosystem. And that is ever growing. But of course it is a, it is a very extensive process just to make sure we are again utilizing the technology, finding the right partners and making sure their product really does improve sleep for people all around. Very cool. Thank you so much. Awesome. Good to meet you David.