 So right now I'm filming with a new 24 millimeter F1.4 Correct This is the new G-Master right here on the Sony A7 Mark III So hi, so who are you? So my name is Ben Pilling I'm the technical marketing manager for digital imaging at Sony Europe So we are here at Fotokina which is most important It's a very busy trade show right here for Sony, right? And you had a press conference where you talked about some of the technologies Yeah, yeah, so like I say we have the most advanced full-frame mirrorless system on the market And we actually are developing even more technologies So already along with our full-frame e-mount Where you've got the Alpha 7 series and the Alpha 9 Where we have things like 20 frames per second with full auto Focus and auto exposure with the Alpha 9 With amazing tracking blackout free viewfinder thanks to the XMOT RS sensor Which is the only silent shooting on the market without distortion And many other features innovative like that The Alpha 7R Mark III 10 frames per second Silent all-mechanical shutter with 14-bit RAW Great auto focus as well inherited some of the algorithms in the Alpha 9 And also to spread on to the Alpha 7 Mark III We're making sure that we also bring that innovation into the future So in terms of things like auto focus People are really appreciative of our eye auto focus Nothing like it on the market We'd be able to shoot full-frame stills and being able to track the eyes So making sure you're not focusing here You're not focusing on the ear that it's actually getting an eye in focus really easily and simply And that is only for photos, right? That is only for photos, yes No chance to have it for video? We'll have to see, we'll have to see what our engineers say about that But that's currently on photos But one thing we are developing which you have had some demand for as well Is being able to focus on the eyes of animals That might sound a little bit different to some people But actually for some wildlife photographers it's on Actually it might be really useful And you see that this is something which is in development So like I said this is something you're likely to see in the future coming from Sony So not only just like I said just trying to get focus right in general On full-frame mirrorless We're nailing it bang on when you're looking at the lights of the Alpha 9 Being able to measure the auto focus 60 times per second Unlike any other camera on the market But the innovative eye-auto focus Actually having that so it's able not only to work on humans But also on to animals It's something that just shows how far ahead we are within the game And that's complemented also by a great lens lineup Native full-frame E-mount lens lineup We currently have 30 full-frame E-mount lenses With the addition of our latest 24mm G-Master And 48 E-mount lenses in total We've also announced that in the near future we will be expanding that to 60 lenses So it's giving great options to our customers across the range And having native lenses whether it's APSCR or full-frame is really crucial So that means that the focusing system within those Or it's auto focus motors, the elements and so on A design for that focus for mirrorless stills With hybrid face detection and contrast detection Or also focus for videos with mirrorless as well Being able to move the lens elements appropriately for auto focus of video Absolutely crucial, it shows somewhere that Sony is really leading the game IAF is kind of awesome and people love it right? It's really a game changer for a lot of people So it's kind of strange that some people are not familiar with it But basically when you hold down a button on the camera it can be assignable So a lot of our lenses have focus hold buttons on the side They can be customised onto that button Basically while you hold down that button The camera will focus on the eye of a subject And if you think about the high resolution sensors that we're using these days You can zoom in massively on an image And you can tell if the camera is focused here instead of here And like I said there's a lot of people who don't know about this capability But it means that it just makes everybody's life easier So whether that's somebody who's in the studio Who's shooting high resolution stills Or whether it's a sports photographer who's at the tennis And he's wanting to make sure that they focus on the eye of the tennis player Rather than the arm throwing up or the racket And it just makes their life easier We've seen that across the board That many different photographers are really appreciating this feature And how it's so advanced being able to track the eye across the frame It also means if you as a photographer move the camera That you're going to be able to account on it updating the focus Even if you move the camera a bit further away or not Eye autofocus is something we've actually been developing for quite a long time So it's become more and more advanced For recent cameras it's able to deal with things like people wearing glasses People wearing sunglasses Perhaps a veil over the face of a bride So again a lot of our wedding photographers really love the eye autofocus We even have face registration in our cameras So you can find that if you're at a wedding That works great but you can You can actually register a face So you take a picture of somebody's face one And you can actually set I think it's up to eight faces Change your order of priority Of course the bride number one But probably the groom number two and so on You can actually pre-register those So that it prioritizes that face to focus on If you're using eye autofocus You can either let the camera look within the whole frame Or if you set a focus point like centre point or flexible spot You can actually just guide it Like you leave it on centre point Hold down the button you customise while it's over the face of that person And then as long as you're holding it down It will keep focus on that eye It really is a game changer for some people We see that across different types of photography So like I say whether it is studio portrait Or it's actually sport shooters or street shooters And it's making a difference to people in this shows Where Sony's been without development of technologies And again we're a leader in sensor development Like I say we have the highest market share of sensors in the camera And we're developing innovative sensors for the cameras of today But also for the cameras of tomorrow So basically you announced that now you're the best cat camera in the world And it's a very big deal for YouTube Half of YouTube I think is cat's videos right? Well we try and cater for all users But actually there's some wildlife users Who have actually requested I have had this request myself From some wildlife shooters There might be foxes or things like this And they just say I want to focus on the eye of the fox Can you do eye autofocus for foxes? I'm not sure foxes is guaranteed In any announcement or anything But that's an example of what I personally have been asked for And you see that like I say Not only for humans but wildlife photography You want to get that focus perfect And with the development we have within our cameras You can see how innovative we are On the other hand If you want to make YouTube videos of cats And you want to nail that focus on the eye of your cat Then you've got it Can you do eye autofocus on insects? We'll have to see My guess might be no But I'll have to see how far we go with this This is AI Yeah exactly And like I say You see from Sony We have a wealth of experience Within our different divisions So we're not just a camera company We're not just a TV company A phone company We've got a whole plethora Of different engineers working in different areas And it gives us great capability To be very innovative with our cameras And this is just one example Where you've got AI Working together with our cameras To help develop great quality on that There's certain technologies Like our nano AR coating Which is the coating on the front of a lot Of our high-end lenses Stop coating and flare Actually that technology develops From some of our CD technology So it shows you the department Working together CD? Yeah actually coatings on CDs Actually the structure of that Is where originally we learned from And developed from And it just shows you The great working together there is Between departments and engineers To help us be innovative in the market Just over here can we look at This is kind of the stuff That goes into a lens Yeah so what you've got here This is the structure Of the 400mm f2.8 G-Master Now within this lens You have a complex structure But what you'll notice If you look at the left hand side There's quite a large gap Between the front elements And the second elements And what our engineers Were very keen on developing Was making sure we get Not just a high quality lens Which has G-Master quality Of resolution and bokeh As well as quick focusing and so on But actually that it worked With the users 400mm f2.8 Probably not your cat YouTubers But probably more your sports photographers And in this case We found that a lot of the 400mm f2.8s on the market Were not only very heavy But they were also very front weighted So with those lenses Generally you have to be using A monopod You have the weight towards The front of the lens And it's weighing you down Here we designed it So the weight is in the middle Of the lens So it's much more comfortable To hold So there's lots of things Which go into the thinking Of the development of lens Here you've got Not just the quality Of the glass The resolution The bokeh Here you've got the weight distribution We also carefully consider The type of autofocus motor Which goes into these lenses as well To give you high quality Quick focusing So before when we did the video About the 24mm Is this the engine You were talking about That does the fast autofocus So this here Actually is a different type Of focusing motors What we have Within the 24mm The reason why Is that we design Each lens is different It has different capabilities Depending on the elements That go into it The structure of it And so on So actually We had This is the XD Which is an extreme dynamic Linear motor This was designed Purely for the 400mm 2.8 It might be used in other lenses In the future I'm not sure But this actually didn't exist Within our lineup And it's a linear motor That's something which is great For mirrorless cameras For smooth, silent focusing For stills Or for videos And it's The special thing about the XD linear motor Is it's extremely powerful So a 400mm 2.8 Of course There are some large elements Within that And this motor here Was developed Exactly for The 400mm 2.8 Within the 24mm lens You have a direct drive SSM Which is a slightly different type Of motor It still achieves us Great and quick focusing But that technology Is just one example The technology actually originated From our in-body stabilisation system For direct drive Super sonic wave motors Is what it stands for And this was all about Moving quickly and accurately And actually the technology We have in our in-body stabilisation Where you have to move an image sensor Very quickly and very accurately That's actually developed To helping us develop our motors For our lenses So again you can see Information sharing And great innovation Working along Within our engineers But at the same time It's all about choosing The right auto focus motor For the right lens And if you look at here Right here Let's jump in there Sorry Is this the amazing technology That's in the A9? So yeah So what you've got here Is the full frame X-more RS sensor We call it RS The industry would Refer to it as stacked sensor What this means is Normally on an image sensor The first layer Has pixels Like the light And at the top And the bottom of the sensor You get circuitry To send the information off However There's only a small amount of space On a conventional sensor To send the information off What you get with X-more RS So again you saw this originally On our RS100 series On RS100 mark 4, 5 and 6 And also the RX10 mark 2, 3 and 4 And also some other Xperia phones as well A stacked sensor Rather than having the circuitry On the same layer as the pixels Has a second layer underneath And this means That we can have A much bigger area For our circuitry So a lot more circuitry What that results in Is a lot more information Being able to be taken from the pixels And sent off the camera We even built Memory into the image sensor To help deal with all this information That sounds a bit technical But the end result is With the alpha 9 We can do 20 frames per second With full auto focus And full auto exposure Not only that It checks the focus 60, 60 60 times per second So you shoot up 20 frames per second It checks the focus Three times Between each shot We have Also our anti distortion shutter So what that means is You might be familiar With mirrorless cameras Shooting silently But the only slight issue is that Image sensors, CMOS sensors Read out line by line At a time This means you can get A very quickly moving subject Say like a golf swing Coming through the shot You might get some distortion Because it's reading line by line And if the golf club Is moving through the shot Then you might get some distortion On there as it records Line by line The alpha 9 With the X1 RS sensor Because of this special structure With the circuits put underneath And the data moving off Extremely quickly It means that it reads out So quickly That there's no distortion On the image And this is the only Camera on the market In mirrorless That can do this You can also get this With our RX series as well Which is mightily impressive So it means silent shooting At sports events Like golf Was never possible in the past You always see that golfer Who turns round He shouts at the photographer Because he hears a click With the alpha 9 No distortion Silent shooting 20 frames per second Full auto exposure Full auto focus On top of that Even what this sensor Also helps us do Is have black out Free shooting In the viewfinder So we find this very strange Because we're used to Maybe SLRs Where the mirror is going Up and down And we get a black out In the viewfinder Some mirrorless cameras Show a slight delay Of the image as you're Doing burst shooting And crashes Up into the viewfinder Because of the quick Readout of this image Sensor We're able to get Continuous image Of the subject Even while you're taking A picture So we actually have to Put something up In the viewfinder To show you You're taking a picture Because you always See the subject We find that actually A bit strange Because we're used To interference But this is how it should Be that you should Be able to see your subject Even while you're Taking a shot And all that Unique technology Innovative sensor Manufacturing This with the X1 RS sensor Which is completely unique On the Alpha 9 So I guess the Sports shooters Are quite excited right now And I guess it's a secret If it's You're not going to say Tell me how many yourself But I guess it's Quite popular And I guess You might be able To see a change It used to just Be kind of an icon All this market Right? Yeah So you've never seen Before Particularly mirrorless Coming into Professional sports But actually We're seeing it More and more The sports shooters Are Actually not only Seeing But actually believing The technology Because they go out there They use it And you see that Across a different range There's also additional Benefits So using the electronic viewfinder Some people are using SLRs And not use actually Seeing the image How it will come Before they take the picture So actually getting it Right Before you take the shot Again Only possible With mirrorless cameras And you see that Sony In those markets Like sports Is starting to make More of a headway But again Even the Alpha 9 Which sounds okay Just 20 frames per second It has that amazing Autofocus And these other features Which are also great For other shooters So again You find a lot of wedding Photographers Are also using the Alpha 9 Because you can shoot Completely silently With no distortion With full frame quality With amazing autofocus With eye autofocus As well And you see that We share these technologies Among star cameras Where we can When our Mark III And the Alpha 7 Mark III Which have come out Have the same autofocus Algorithms in As the Alpha 9 As we try and Make sure that we Give options to the customer Based upon their needs And How about the stabilization In these cameras The full frame sensor Is quite big Does that mean you Can't stabilize As well as the Smaller sensors So now we Actually offer Sometimes 5 stops Of image stabilization With our full frame cameras So again We are inherited Full frame Image stabilization From Minolta From Konica Minolta And again It's something where When we actually Took over the SLR division Of Konica Minolta We didn't just say Thank you very much You're very arrogant We took a lot of those guys On board So there's a lot of people From Minolta Who are still working Within the company today In many different areas And that technology And history that they had We're very proud of And something that We work with today So in-body stabilization Which can be amazing Knowingly for stills Photographers So every single shot You're taking Also for video guys Just makes a difference And when you look at Alpha 7 Mark II series Alpha 7 Mark III series Alpha 9 All in-body stabilization Every shot can be stabilized But you don't do the lens Plus body stabilization Is only the body So if you are using a lens Which has image stabilization Built into it And then it does Some stabilization in the lens And other stabilization In the body Our cameras offer Five-axis image stabilization So that basically Means pitch and yaw Which is your Telephoto shooting Potentially where you're Shaking like this Or like this Those like say Are two axes There's x and y Which are horizontal And vertical axes You see that a lot In macro photography So you see The shake coming up in there There's also roll shake Which is rotation Around the central axis That's very common In long exposure photography Or also in movie shooting And we're able to Stabilize those Either with the sensor Or a combination Of the lens and the sensor So if you have a lens With image stabilization Built into it It will correct pitch and yaw In the lens And x, y and roll Within the body If you don't have A lens with stabilization Built into it Then it would do all five Within the body So perhaps in the past Is it okay to say that Sony might have had Some overheating issues But there's like Not existing anymore So it depends What environment you're in If you go into a cauldron It's going to be hot But of course We try and minimize Any issues as much as possible There are options With a lot of our cameras To be able to Yeah, there are options Within our cameras To be able to increase the level Of overheating warnings And so on But any like say Market feedback on this We're preaching We try to take on board Alright And just Photokina is very busy Because everybody Is trying to compete With Sony right now Isn't that true? Like Canon Nikon Panasonic Leica Everybody is coming In the full frame It's very interesting And it's a sign though I think we've been doing Some really good stuff The fact that Other manufacturers Are coming into the full frame Game It's real verification That Sony's done Pretty well here And I think some of The facts show that But on top of that You've got to say that We are in a very good position So we have An established Full frame system You've got that Still available in the market The Alpha 7 Mark 1 So you've got the Alpha 7 Mark 1 7 Mark 2 7 Mark 3 Arm Mark 2 Arm Mark 3 Alpha 9 And that's Like an arrange Like nobody else has Offering different options To different users On top of that We've developed our Autofocus technologies For many years now So things like the Eye autofocus has developed But also phase detection Built in That burst shooting Not only with the Alpha 9 With 20 frames per second You look at an Alpha 7 Arm Mark 3 Alpha 7 And Mark 3 With 10 frames per second 14 bit With full autofocus And full auto exposure With mechanical Or with silent shooting Like that on the market But there's Another key point As well though It's lenses You need to have Mirrorless lenses To be able to match your body For the type of autofocus That you need For mirrorless cameras That's for still images For hybrid phase detection And auto Phase detection And contrast detection Autofocus Or also that Hybrid autofocus For movies And now with the range Of 30 full frame E-mount lenses We give great options To the customer And You're going to give me The exclusive about The A7S 3 So how soon? Okay, I'm checking a little bit But So there's that And there's a rumor A7000 And Okay, so you don't Have to say the thing Unfortunately we can't comment on rumors But It's good to know That there's interest In Sony in the market But you can confirm this Coming new cameras In the future, right? I don't think We're stopping making cameras I'd be quite surprised And don't you get People asking about The flip out display On the side And certain people Ask for that Sometimes Different feedback So some people Like a flip out screen But also A lot of people We find also like To be able to shoot On the optical axis So what I mean is Being able to shoot In line with the lens Because when you flip Out the screen to the side You're composing away From the optical axis I'm being able to Have the screen in line With that It's a traditional form Of shooting And means you're always In line But Like I say If people Want that feature Let us know Trust me We'll let Tokyo know That has both That does the flip out And you know That would be cool We have a 3-way screen Which is a bit different To anything else on the market On the Alpha 99 Mark II On the Alpha 77 Mark II Is it expensive or Why is it not in every camera? Well like I say It's also something Which you consider in the design Of the camera in terms of size And weight And everything like that And if that's something Which is requested Like I say We'll listen to the feedback Of the market People would like to have 4K62 right? Again let us know If that's what you want And like I say That is something which Will take into consideration And just one last thing A consideration thing Is the H265 I think it would be nice If there was an option To have a lower bit rate So you can upload to YouTube Without people That don't want to edit It's another thing You know Noted Okay noted Thank you Okay thanks a lot