 Next question is from Jules Tealman. What are your thoughts on the 75 hard challenge? Are all or nothing fitness challenges healthy or are they problematic? Okay, are you guys familiar with this? Yes, yes. Okay, I'm not. So I wasn't, but I looked it up. So maybe Adam, you could, so I looked it up and this is what I read. Yeah, it's Andy Vercelis thing, man. It's the first form CEO's thing. You know, I talk about it every year. This is like the, I think it's just 30 year in a row doing it. And I've been talking shit about it since the first year. And it's just, I'm not a fan of any of them. I just think that it's the opposite message that I think we try and communicate on the show. And does it, is it great for some people? Maybe. I mean, yeah, if it works to get you fired up and motivated and get you just kick back into your fitness routine, then, okay, maybe, maybe it works for you. But in my experience, most people, it just promotes the on and off the wagon thing. Go, I mean, because it's exactly the opposite of how we tell people we're, I can come from the camp of do as little as possible to elicit the most amount of change, set small goals and start to get wins and build upon that and build that momentum versus 75 days hard, you know, all or nothing type of deal where you're admitted every single day to this intense type of a routine. Not a fan of that. I'm just not a fan of that message. Now, again, there's, I'm sure plenty of people out there that loved it and it worked for them. And so be it. I'm just coming from the perspective of a personal trainer who's trained lots of normal ass people. And long-term sustainability. Yeah. And that's. Yeah. How do you define it worked for them? Right? Like, do you find it, define it by they lost the 20 pounds and then they gained it back? Right. Does change all your lifestyle habits? Yeah, because statistically speaking, people lose weight on diets and on things like this, but also statistically speaking, they gain it all back and go back to where they were before afterwards. Some like 90% of people. So I had to look it up because I hadn't heard of it. But I mean, you know, one of the things about it is you work out twice a day for at least 45 minutes. And one of those workout sessions must be outdoors. You have to drink four loud liters of water every single day. You have to take a five minute cold shower. You have to take progress pictures every day. You have to perform. This is a weird part of it. Other unrelated tasks and random acts of kindness. I think you just threw that in there to sound, you know, kind of like it's, you're being a better person type of deal. Here's the problem with it. Okay. Are there people that this would be inappropriate for? Well, yeah. I'm not working out. Oh, I'm going to do this thing now. I'll work out twice a day. Yeah. Terrible idea. You know, every single day or, you know, drink. I can see where he's coming from. A lot of these things would be good practices if they're appropriate. But you're going to take, if you take the average person at doing any of this and they jump into it, the odds that it's going to give them long term success are almost zero. Well, it's just, it's just another one of those things where somebody else is kind of dictating your, you know, like basically like giving you an entire prescription of everything. This is how you have to do everything from now on. You never like internalize that. You never really own that. You're just, you're just writing whatever momentum you can to, to feel like you're achieving what's set out in front of you. But that's placed in front of you. You're not actually the one that's determining what you're doing with your life. Look, when I first became a trainer, and this is very common among new trainers. When I first became a trainer, I thought to myself, if people just did what I said, then I would win and they would succeed and it'd be great. And so when people came to see me, what I would do is I would just give them what needs to happen. All right. You're going to hire me. You're going to work on me three days a week. You're going to go walking on these days or do cardio on these days. Here's your meal plan. Go shopping. Buy these foods. Eat this meal plan. Eat these calories, proteins and fats. And you will get to your goals. But after about a few years of doing that and really wanting people to have long-term success, I was honest and I looked back and said, I failed. This totally doesn't work. Here's the, here, I'll take, I'll make it even more close to home. Okay. We sell workout programs. By the way, it's easy to design a workout program and tell people to do this. I would not be selling workout programs if I didn't have a podcast. And that'll mean because the podcast sells the programs, but rather if I didn't have a way to communicate how this works and how to stay with it long-term and the practices associated with long-term success, selling programs on their own, I would feel like I would be doing people a disservice because it just doesn't work that way to just take something, follow it. If you don't figure out how to change behaviors and the process is a slow process, it just is. If you don't figure that out, and it's not going to work for you. So 75-day hard challenge, if you follow it, will you see some results? Yeah, you will. Will you be able to maintain long-term success? No. I bet money on it. Nine out of 10 times, people would follow something like that and eventually will fail. Yeah. Who's working out twice a day, dude? Yeah. I mean, come on. There's a very small percentage of the population that will ever maintain that. And then if you did it for 75 days and then you stopped doing it after that, what's going to happen? So, yeah, not a fan of it. Love a lot of the content that Andy puts out. I think he puts out some pretty cool stuff and I'm into cool cars, too. He's got Bulldog, so I like the dude. But, you know, stay in your lane. I just don't think that when it comes to fitness stuff, that's not the message that should be promoted. Yet, it's perpetuated in our space because it is popular and it is trendy and we void it for a reason.