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Published on Aug 4, 2008
NEW YORK (YouTube.com/AdAge) -- The naming-rights for the new Giants/Jets stadium that will open in New Jersey's Meadowlands complex in 2010 could cost some big marketer nearly $1 billion, according to Casey Wasserman. The CEO of Wasserman Media Group, which has the contract to sell the rights, explains why the sponsorship deal will go for an all-time record price. Until now the highest price ever paid for stadium naming rights was a reported $400 million.